Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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AI Is Inventing Languages Humans Can’t Understand. Should We Stop It?

AI Is Inventing Languages Humans Can’t Understand. Should We Stop It? | Public Relations & Social Marketing Insight | Scoop.it

Bob: “I can can I I everything else.”

Alice: “Balls have zero to me to me to me to me to me to me to me to me to.”

To you and I, that passage looks like nonsense. But what if I told you this nonsense was the discussion of what might be the most sophisticated negotiation software on the planet? Negotiation software that had learned, and evolved, to get the best deal possible with more speed and efficiency–and perhaps, hidden nuance–than you or I ever could? Because it is.

This conversation occurred between two AI agents developed inside Facebook. At first, they were speaking to each other in plain old English. But then researchers realized they’d made a mistake in programming.

“There was no reward to sticking to English language,” says Dhruv Batra, visiting research scientist from Georgia Tech at Facebook AI Research (FAIR). As these two agents competed to get the best deal–a very effective bit of AI vs. AI dogfighting researchers have dubbed a “generative adversarial network”–neither was offered any sort of incentive for speaking as a normal person would. So they began to diverge, eventually rearranging legible words into seemingly nonsensical sentences. 

Jeff Domansky's insight:

That time when bots started using their own language and programmers had to cut them off. 

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Chat Bots Are Winning Over Social Media Users (Report)

Chat Bots Are Winning Over Social Media Users (Report) | Public Relations & Social Marketing Insight | Scoop.it

There are many approaches to social media marketing, but most rely on one-way communication, with brands and businesses blasting out messages, promoted or otherwise, hoping to reach their target audience. However, chat bots could provide a more interactive and personalized experience.

 

A study from Retale, a provider of location-based mobile advertising, examines how consumers are already reacting to the use of chat bots.

 

Retale polled 500 millennials aged 18 through 34 last December, and the results seem quite positive for chat bots. 58 percent of those polled had interacted with a chat bot on social; among the group who had not interacted with a chat bot, 53 percent were interested.

 

Almost everyone who had encountered a chat bot on social reported having positive or very positive experiences. But there are some challenges that need addressing. “Accuracy in understanding” was the biggest area of recommended improvement. Nearly 30 percent of the respondents who had interacted with chat bots wished conversations were more natural; and 12 percent wished that chat bots could get human customer-service representatives involved when appropriate....

Jeff Domansky's insight:

Bot progress. Chat bots create personalized and real-time experiences, but the human experience leaves room for improvement.

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Apple's Siri Loses 7 Million Users, But Remains Top Digital Assistant

Apple's Siri Loses 7 Million Users, But Remains Top Digital Assistant | Public Relations & Social Marketing Insight | Scoop.it

AI-powered personal assistant apps are spreading in certain parts of the market while others take a downward turn.

While Apple’s Siri is still the top-ranking personal app based on the number of monthly users, it has dropped 15%, losing 7 million monthly users from a year ago, based on a new report.

Samsung is in a similar situation, losing nearly 2 million users of its S Voice over the same period.

Amazon’s Alexa usage has increased 325% from last year, though from a relative small base. It’s now being used by 3 million people and its regular usage is steady.

Microsoft’s Cortana also is coming on strong, increasing 350% in monthly users, to 1 million. Cortana users also seem to use it a lot, since it has the highest rating of percentage of users returning to the service day after day.

Jeff Domansky's insight:

Chuck Martin looks at what's up and down with the top digital assistants. 

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10 Tools to Build your Own Chatbots

10 Tools to Build your Own Chatbots | Public Relations & Social Marketing Insight | Scoop.it

While making a robot sounds complicated for most people, creating a chatbot is way, way easier. The term chatbot stands for an Artifical Intelligence (AI) that automatically chats with internet users, and answers the questions they ask.

A chatbot can function in many different ways. Depending on its type, a chatbot can talk to you or provide customer service, tell you what the current weather, and even contest parking tickets (successfully). For businesses, chatbots could respond to a customer’s question and help you do your job.

The question now is where do you get or how do you create a chatbot? Well, these are the chatbot creator apps out there you can try. Most of them don’t require programming knowledge to use....

Jeff Domansky's insight:

No chatbots were harmed in making this post but you can make your own with some of these DIY chatbot tools. Thanks to Ana Cristina Pratas for the tip.

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