Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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3 Visual Thinking Tips to Make You a Brilliant Writer

3 Visual Thinking Tips to Make You a Brilliant Writer | Public Relations & Social Marketing Insight | Scoop.it
When writers apply visual thinking to their writing magic happens. This tutorial teaches you how to make your content clearer, vivid, and more persuasive.

Via Penelope
Jeff Domansky's insight:

Useful writing tips.

Penelope's curator insight, August 17, 2017 10:07 PM
I love these creative writing tips from Henneke. She not only gives us brilliant advice, but she draws some mighty cute cartoons. An excellent read.

***This review was written by Penelope Silvers for her curated content on "Writing Rightly"***
Hairwitsindia's comment, August 18, 2017 5:04 AM
Yes
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1,072 words that will change how you write headlines forever | The Wall Blog

1,072 words that will change how you write headlines forever | The Wall Blog | Public Relations & Social Marketing Insight | Scoop.it

The key to an emotionally engaging headline? Context Words: a group of 1,072 words in the English language that can increase a person’s interest and attention in a specific message.


Context Words were uncovered through EEG testing and something called the Pearson product-moment correlation coefficient, a way to measure the correlation between two variables. In this case, we were looking to understand the relationship between word choice and the brain’s emotional response.


We’ve split the Context Words into four categories: insight words, time words, space words and motion words.Insight words provide more detail, i.e. closure, admit, inform, think. Time words refer to a point in time, i.e. after, fast, long, prior. Motion and space words help us understand where something is happening, i.e. appear, replace, arrive, enter....

Jeff Domansky's insight:

Fascinating research on words. Recommended reading for writers and marketers. 9/10

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Creative Writing 101

Creative Writing 101 | Public Relations & Social Marketing Insight | Scoop.it

Writing of any sort is hard, but rewarding work – you’ll gain a huge amount of satisfaction from a finished piece. Being creative can also be difficult and challenging at times, but immensely fun.

 

How to get started

 

Many people think that just because they’ve read a lot of stories (or even if they haven’t!) they should be able to write one. But as Nigel Watts writes:

 

There is a common belief that because most of us are literate and fluent, there is no need to serve an apprenticeship if we want to become a successful wordsmith. … That’s what I thought until I tried to write my first novel. I soon learnt that a novel, like a piece of furniture, has its own set of requirements, laws of construction that have to be learnt. Just because I had read plenty of novels didn’t mean I could write one, any more than I could make a chair because I had sat on enough of them.(Nigel Watts, Teach Yourself Writing a Novel)...

Jeff Domansky's insight:

Writers will enjoy this inspiring post. Recommended reading! 9/10

John A. MacDonald's curator insight, March 29, 2016 8:13 AM

Writers will enjoy this inspiring post. Recommended reading! 9/10

Andrea Rossi's curator insight, March 30, 2016 3:47 AM

Writers will enjoy this inspiring post. Recommended reading! 9/10

Luke Padilla's curator insight, April 4, 2016 1:41 PM

Writers will enjoy this inspiring post. Recommended reading! 9/10