All merger announcements are bullshit, Dell-EMC included - without bullshit | Public Relations & Social Marketing Insight | Scoop.it

The fantasy world of merger announcements bears no resemblance to the reality of mergers. Michael Dell’s post about the Dell-EMC merger is a fine example.


Why do companies merge? There’s always language about “complementary skills and assets,” but that’s always bullshit. There is always language about “serving customers better” but that is also bullshit.


Companies merge for growth — period. It’s not about customers. It’s about money.There are two basic merger scripts, none of which you will ever read, and both of which are bad for customers....