Public Relations & Social Marketing Insight

A friend works in the legal department of a Fortune 25 company where, apparently, they communicate entirely in corporate-speak.

Here, alphabetized for your convenience, is the best list I have ever seen of corporate metaphors, catchphrases and clichés you would be embarrassed to utter outside a teak-paneled boardroom.

Bonus points to anyone who can use three or more of these in a single sentence....

...Not that hard, is it? Apparently it is, for some organizations. Because boilerplate and “about us” pages are among those irritants that vex reporters trying to figure out who you are and what you do.I know. Bless you, you’ve tried. Your chief executive says everybody knows your brand, so instead let’s use that precious space to talk about emergent paradigms. HR wants to cram in something about your commitment to diversity.

Marketing likes the words solution and passionate. And what about sustainability? You don’t want people to think you spend your weekends clubbing baby seals, right?Wrong, class. Jargon annoys reporters and wins you zero customers...