Public Relations & Social Marketing Insight

My father-in-law recently offered to take me to the 2018 FIFA World Cup in Russia, but apart from that, I know next to nothing about the world’s largest country.

As such, you might be wondering why I’m spending so much time on Russian dolls. It’s a fair question, but truth be told, there’s a simple reason for it – content pillars.

Still scratching your head? That’s what I thought.

Trust me – the similarities between Russian dolls and content pillars are easily identifiable once you know what a content pillar is....

To become world-class (the top 5%) takes only about a month of focused, intentional work.

Breaking through those extra four percentile points to become a true master copywriter (the top 1%) will take you years, if not decades, of practice and dedication.

However, unless your entire career is dedicated to copywriting, all that effort is unnecessary. If you can break out of the realm of good copywriting and become great, the extra four percentage points are simply not needed to run a successful business.

Becoming world-class is completely achievable and can be done faster than you think. With that definition out of the way, let’s begin....

We’ve pulled together every single copywriting formula we’ve ever seen to create the ultimate guide – the most complete handbook – to copywriting formulas.

This one post will help you write all your copy faster and with greater likelihood of success.

You should be using copywriting formulas whenever you write anything.

They eliminate the guesswork that makes a lot of bad copy bad copy.

They will help you face the Blank White Page without cowering. They’ll help you generate A/B test ideas faster. They’ll help you pinpoint what’s going wrong in a button… in a headline… or even in a video script....