If you expect to convert more of your audience into actual customers, you need to crack the code.
You need to switch up your game plan.
In my early days of writing, I didn’t realize this. I had an eye for visual appeal, but I was unsure of how this applied to blogging. There I was, blogging away every day without realizing how people were viewing my articles.
Now, I have a better idea of how people interact with written content online.
What you’re viewing right now is a result of my research and testing.
It’s about scannable content....
If it's scannable, it's readable says Neil Patel. You need to adjust your writing style for the web.