Public Relations & Social Marketing Insight
443.4K views | +0 today
Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

More Than 100 Exceptional Works of Journalism

More Than 100 Exceptional Works of Journalism | Public Relations & Social Marketing Insight | Scoop.it
Each year, I keep a running list of exceptional nonfiction that I encounter as I publish The Best of Journalism, an email newsletter that I curate weekly for its subscribers. This is my annual attempt to bring roughly 100 of those stories that stood the test of time to a wider audience. I could not read or note every worthy article published in the past few years, and I haven't included any paywalled articles or anything published at The Atlantic. But everything that follows is worthy of wider attention and engagement. I hope it provides fodder for reflection and inspiration for future writing. My thanks to all of the publishers, editors and, writers who made these gems possible.
Jeff Domansky's insight:

This list honors the craft of journalism - fantastic nonfiction from 2016 is still worth discovering and pondering today. Highly recommended! 10/10

No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Your handy NaNoWriMo prep | Nathan Bransford, Author

Your handy NaNoWriMo prep | Nathan Bransford, Author | Public Relations & Social Marketing Insight | Scoop.it

It is almost upon us!

 

Yes, your favorite annual torture device writing festival is nearly upon us, where thousands of intrepid novelists will set aside November cheer in favor of tearing up their laptops in an effort to write a novel in just one month. It's called NaNoWriMo, and it's quite something.

 

Are you ready? You sure?

 

Here are some links that may help.

 

First off, all of my best tips are written up all nice and polished-like in my guide to writing a novel, otherwise known as How to Write a Novel: 47 Rules for Writing a Stupendously Awesome Novel You Will Love Forever.  (That link is to Amazon but it's available in All The Usual Places online.)

 

If you prefer your advice in the free form (as in, it doesn't cost anything), here are some links to get you started:...

Jeff Domansky's insight:

Ready for the annual novel writing competition - NaNoWriMo? Tips and tactics from Nathan Branford.

El Monóculo's curator insight, October 23, 2016 2:41 PM

Ready for the annual novel writing competition - NaNoWriMo? Tips and tactics from Nathan Branford.

Scooped by Jeff Domansky
Scoop.it!

Part 1... of a 10-Part Crash Course on Story - Storyfix.com

Part 1... of a 10-Part Crash Course on Story - Storyfix.com | Public Relations & Social Marketing Insight | Scoop.it

One of the reasons writing a great novel is so challenging is that there is no obvious starting place.  Is it a character?  A premise?  A theme?  A single sentence that won’t get out of your head?


While that argument continues to rage, what remains in less dispute is this: there are a set of principles and essential elements that, before the story works, you need to get right.  With that in mind, this series introduces – reintroduces, actually, since these are the foundation of this body of work, and my three writing books – ten of those essential elements.


Today’s post defines and explores the one that is in the running for that Square One focus….

Jeff Domansky's insight:

Larry Brooks promotes the perfect starting point for a novel -- start with a concept and build a premise.

No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Metaphor map charts the images that structure our thinking

Metaphor map charts the images that structure our thinking | Public Relations & Social Marketing Insight | Scoop.it

Metaphor is not the sole preserve of Shakespearean scholarship or high literary endeavour but has governed how we think about and describe our daily lives for centuries, according to researchers at Glasgow University.


Experts have now created the world’s first online Metaphor Map, which contains more than 14,000 metaphorical connections sourced from 4m pieces of lexical data, some of which date back to 700AD.


While it is impossible to pinpoint the oldest use of metaphor in English, because some may have been adopted from earlier languages such as Germanic, the map reveals that the still popular link between sheep and timidity dates back to Old English. Likewise, we do not always recognise modern use of metaphor: for example, the word “comprehend” comes from Latin, where it meant to physically grasp an object.


The three-year-long project to map the use of metaphor across the entire history of the English language, undertaken by researchers at the School of Critical Studies, was based on data contained in the Historical Thesaurus of English, which spans 13 centuries....

Jeff Domansky's insight:

Huge project by Glasgow University researchers plots thirteen centuries of startling cognitive connections. Purely random but fascinating. Recommended reading. 9/10

Marco Favero's curator insight, July 7, 2015 2:59 PM

aggiungi la tua intuizione ...

rodrick rajive lal's curator insight, July 9, 2015 2:56 AM

We work with metaphors all the time, and for teachers of English literature, having a good grasp of metaphors is even more important. But then metaphors are symbols and like symbols, metaphors can cover a large number of ideas and concepts. No wonder therefore that using metaphors can help communicate complex ideas and concepts more effectivley than verbal descriptions or written descriptions that go on and on and yet are not able to communicate the intended information. I somehow connect metaphors with the heading in a mind map.

Scooped by Jeff Domansky
Scoop.it!

How To Write Blog Headlines People Will Actually Click On [Report]

How To Write Blog Headlines People Will Actually Click On [Report] | Public Relations & Social Marketing Insight | Scoop.it

Your headline is the first contact with your content, and must grab your target audiences’ attention. At this point you have no control – the reader does. They either click the link to your content or they don’t. The job of the content creator is to make sure that they choose the first option, and read and share your carefully crafted content.


How much time do you spend coming up with a killer title? Reading stats like this one by Copyblogger should make you sit up and take notice.“


On average 8 out of 10 people will read your headline but only 2 out of ten will read the rest of your content.”....

Jeff Domansky's insight:

Shelly Kramer shares valuable tips on writing irresistible and effective headlines. Recommended reading. 9/10

No comment yet.
Scooped by Jeff Domansky
Scoop.it!

5 Steps to Make the Writing Process Less Painful

5 Steps to Make the Writing Process Less Painful | Public Relations & Social Marketing Insight | Scoop.it

When you can send a prospect a well-crafted article that addresses his exact question, you've got a powerful tool. You'll get extra points if it's published in a major news source in your industry or has high engagement via social media.


So what is the best way to actually get pen to paper (or fingers to keys) and start laying out some prose? Given my seventh-grade love for alliteration, here are the five steps I use when trying to bring out my inner Hemingway: Environment, Exploration, Extraction, Expansion, and Editing....

Jeff Domansky's insight:

Ross Beyeler helps define your writing process for better results. Writers of every stripe and experience level can benefit from reading this post.

DrAlfonso Orozco C.'s curator insight, March 13, 2015 11:55 AM

9 Tips of Jeff.>>>>>>>>>> plus 5 Steps to make the Writing Process. El proceso para escribir mejor.

BJ Kurtz's curator insight, March 16, 2015 3:35 PM

I really like the first two. I think those are key.

AtharHousni's curator insight, April 15, 2015 3:58 PM

For us, writers

Scooped by Jeff Domansky
Scoop.it!

Simple Writing Trick Will Overcome Inertia of Perfectionism - Copyblogger

Simple Writing Trick Will Overcome Inertia of Perfectionism - Copyblogger | Public Relations & Social Marketing Insight | Scoop.it

Since finding a way into your readers’ hearts and minds is your goal, you can exhaust your brain trying to find that perfect connection. As a result, instead of producing the perfect piece of content, you accomplish very little or nothing at all.Several years ago, I discovered a writing trick that helps me overcome these types of perfectionism problems.It’s called free writing....

Jeff Domansky's insight:

Learn how to implement the smart writing trick that helps you overcome perfectionism and pushes you towards completing your content marketing goals.

No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Seth Godin, Lao-Tzu, me and writing on the internet | The PR Coach

Seth Godin, Lao-Tzu, me and writing on the internet | The PR Coach | Public Relations & Social Marketing Insight | Scoop.it

I guess I’m in a metaphysical mood today. Thinking about writing for the internet, how it’s different,  and finding your own style.

So, let’s set the scene…

Seth Godin, Lao-Tzu and I walk into Hemingway’s Bar & Grill. Godin says, “I’ll have a Purple Cow.” I say, in my best Homer Simpson salutation, “Beer me.” Lao-Tzu says, “Ommmmm.”

Drinks with Seth Godin
That’s me channeling Seth Godin, echoing Lao-Tzu.

Except I’m not a bald guy and I don’t wear saffron like either of these wise men....

Jeff Domansky's insight:

Writing for the internet is like that ;=)

No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Why these are the ‘Ten Best Sentences’ | Poynter

The editors of American Scholar have chosen “Ten Best Sentences” from literature, and readers have suggested many more. They threw in an eleventh for good measure. This lovely feature caught me in the middle of a new book project, “Art of X-ray Reading,” in which I take classic passages such as these and look beneath the surface of the text. If I can see the machinery working down there, I can reveal it to writers, who can then add to their toolboxes.


With respect and gratitude to American Scholar, I offer brief interpretations below on how and why these sentences work:...

Jeff Domansky's insight:

Roy Peter Clark investigates why these are the "Ten best sentences" ever written. Recommended reading.  9/10

Laurent Hendrick's curator insight, October 9, 2014 8:32 AM

Not even close.

There's no such thing as objectivity in literature, and anyone claiming being able to point the "10 best sentences" out of it, I'll call him a fool. "Best" is, by far, one of the 10 BEST overused and overlooked concepts.  

Scooped by Jeff Domansky
Scoop.it!

Why I Write: 23 Fascinating Quotes from Famous Authors - Aerogramme Writers' Studio

Why I Write: 23 Fascinating Quotes from Famous Authors - Aerogramme Writers' Studio | Public Relations & Social Marketing Insight | Scoop.it

Quotes from Sylvia Plath, George Orwell, Zadie Smith, Roald Dahl, Junot Diaz, Harper Lee and others on 'Why I Write'.

“I want to write because I have the urge to excel in one medium of translation and expression of life. I can’t be satisfied with the colossal job of merely living. Oh, no, I must order life in sonnets and sestinas and provide a verbal reflector for my 60-watt lighted head.” – Sylvia Plath

Jeff Domansky's insight:

A little Friday writing inspiration.

No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Stephen King Creates a List of 96 Books for Aspiring Writers to Read

Stephen King Creates a List of 96 Books for Aspiring Writers to Read | Public Relations & Social Marketing Insight | Scoop.it

...Below, we’ve excerpted twenty good reads he recommends for budding writers. These are books, King writes, that directly inspired him: “In some way or other, I suspect each book in the list had an influence on the books I wrote.”


To the writer, he says, “a good many of these might show you some new ways of  doing your work.” And for the reader? “They’re apt to entertain you. They certainly entertained me.”..

Jeff Domansky's insight:

Stephen King's list of must-read books for writers is a must-read. Highly recommended. 9/10

Scooped by Jeff Domansky
Scoop.it!

Success Story: Nine Hints From A Best-Selling Novelist

Success Story: Nine Hints From A Best-Selling Novelist | Public Relations & Social Marketing Insight | Scoop.it

Thriller writer Alex Marwood shares some of the techniques that have helped her become a best seller.“Writing is a profession, not a hobby. To succeed, you have to prioritise your work over other things. That’s really difficult before you’ve been published – but writing, and writing well, takes so much time and frustration, you have to have the guts to stick it out.”...

No comment yet.
Scooped by Jeff Domansky
Scoop.it!

9 Qualities of Good Writing

9 Qualities of Good Writing | Public Relations & Social Marketing Insight | Scoop.it

There are two kinds of people: Those who think they can write, and those who think they can’t. And, very often, both are wrong. The truth is, most of us fall somewhere in the middle. We are all capable of producing good writing....


Words matter. Your words (what you say) and style (how you say it) are your most cherished (and undervalued) assets.


Yet, so often, they are overlooked. Think of this way: If a visitor came to your website without its branding in place (logo, tagline, and so on), would he or she recognize it as yours? Are you telling your story there from your unique perspective, with a voice and style that’s clearly all you?


Here, in no particular order, is what I’ve learned about the necessary qualities of good writing (or content, in our digital vernacular), based on my own 25 years’ working as a writer and editor… and even longer career as a reader....

Jeff Domansky's insight:

Ann Handley offers a thoughtful post on the qualities that make good writing enjoyable and effective.

Sarah Yarborough's curator insight, March 6, 2014 6:01 PM

I really liked this article about writing. It was very reminicent of almost every article we've read so far, along with the various chapters in They Say, I Say. It talks about how good writers support what they are saying with plenty of data, which is something we all need to make sure of in our research essays. I also like how it says that good writing comes in the rewrite, similar to the idea behind the shitty first draft article. All of these ideas and "secrets" behind how to write successfully are ones we've discussed in class- it's just a matter of actually implementing them into our papers.

Forrest z. Tappan's curator insight, March 11, 2014 8:41 PM

I completely agree with Sarah. This article hold so many compilations to what we have been reading for class, especially in They Say, I say. I have been told many times and have grown accustomed to  believing that for every equation you add to a paper, you loss half of your readers. This is very evident if you look at the more popular articles and book. However it time I veer away from that mind set and start thinking like a research paper writer. This article has giving me some very good tips on how to rethink the way i write for this course. Specifically, Ann--the author-- make  a point that writing should be simple but not simplistic. Being more of a creative writer LOVE to confuse my readers with fancy words and alliteration and what have yous, but Ann stats that this is just not appropriate. I look forward to using what iv learned in my work.

Christopher Philbin's curator insight, August 3, 2014 9:38 PM

Just what makes good writing? These are some key points that will help the novice get on their way to becoming a better writer for sure.

Scooped by Jeff Domansky
Scoop.it!

The Bullshitter-in-Chief

The Bullshitter-in-Chief | Public Relations & Social Marketing Insight | Scoop.it

Donald Trump says a lot of things that aren’t true, often shamelessly so, and it’s tempting to call him a liar.


But that’s not quite right. As the Princeton University philosophy professor Harry Frankfurt put it in a famous essay, to lie presumes a kind of awareness of and interest in the truth — and the goal is to convince the audience that the false thing you are saying is in fact true. Trump, more often than not, isn’t interested in convincing anyone of anything. He’s a bullshitter who simply doesn’t care.


In Trump's own book, Crippled America: How to Make America Great Again, our now-president describes himself in a way that Frankfurt could hold up as the quintessential example of a bullshitter. Trump writes that he’s an "I say what’s on my mind" kind of guy. Pages later, he explains that doesn’t mean he’s necessarily an honest guy."


If you do things a little differently," he writes of the media, "if you say outrageous things and fight back, they love you." The free publicity that results from deliberately provoking controversy is invaluable. And if a bit of exaggeration is what it takes, Trump doesn’t have a problem with that. "When," he asks "was the last time you saw a sign hanging outside a pizzeria claiming ‘The fourth best pizza in the world’?!"...

Jeff Domansky's insight:

Donald Trump’s disregard for the truth is something more sinister than ordinary lying according to this powerful essay by Matthew Yglesias in Vox.

No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Topic of the Night: Writing a Novel in Seven Days: Chapter Ten

Topic of the Night: Writing a Novel in Seven Days: Chapter Ten | Public Relations & Social Marketing Insight | Scoop.it

The Challenge is Simple.


Day One: 3,000 words.


And then each day after that add 1,000 words to the amount needed. Seven days, if my math is right, I will have a 42,000 word novel.


3,000… 4,000… 5,000… 6,000… 7,000… 8,000… 9,000 words.


7 Days.


Day Seven (9,000 word day)


Got the book done!!!!


The goal today was at 9,000 words and needed to be the focus of my day because I had no idea how many words I would actually need to end this book. I had 3,000 words in the bank, so that helped the worry some....

Jeff Domansky's insight:

Can't vouch for the quality, but there are no excuses not to write your first or next novel, book, family history, or autobiography. Even easier, cut the word count in half and do it in two weeks.

No comment yet.
Scooped by Jeff Domansky
Scoop.it!

25 Writing Secrets of Famous Authors

25 Writing Secrets of Famous Authors | Public Relations & Social Marketing Insight | Scoop.it

1) Stephen KingIf you want to be a writer, you must do two things above all others: read a lot and write a lot. There’s no way around these two things that I’m aware of, no shortcut.


2) Suzanne CollinsAll the writing elements are the same. You need to tell a good story… You’ve got good characters… People think there’s some dramatic difference between writing ‘Little Bear’ and the ‘Hunger Games,’ and as a writer, for me, there isn’t.


3) George OrwellFor a creative writer possession of the ‘truth’ is less important than emotional sincerity....

Jeff Domansky's insight:

Great place to start for writing inspiration

rodrick rajive lal's curator insight, July 20, 2015 12:15 AM

Inspiring words for aspiring writers! I hope the secrets listed in this post will be of great help to all those out there, content writers, ghost writers and those who are working their way through!

Scooped by Jeff Domansky
Scoop.it!

1,072 words that will change how you write headlines forever | The Wall Blog

1,072 words that will change how you write headlines forever | The Wall Blog | Public Relations & Social Marketing Insight | Scoop.it

The key to an emotionally engaging headline? Context Words: a group of 1,072 words in the English language that can increase a person’s interest and attention in a specific message.


Context Words were uncovered through EEG testing and something called the Pearson product-moment correlation coefficient, a way to measure the correlation between two variables. In this case, we were looking to understand the relationship between word choice and the brain’s emotional response.


We’ve split the Context Words into four categories: insight words, time words, space words and motion words.Insight words provide more detail, i.e. closure, admit, inform, think. Time words refer to a point in time, i.e. after, fast, long, prior. Motion and space words help us understand where something is happening, i.e. appear, replace, arrive, enter....

Jeff Domansky's insight:

Fascinating research on words. Recommended reading for writers and marketers. 9/10

No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Poetweet: Create a poem from a Twitter name automatically - Fun and creativity

Poetweet: Create a poem from a Twitter name automatically - Fun and creativity | Public Relations & Social Marketing Insight | Scoop.it

Find out if there is poetry in your tweets.

Jeff Domansky's insight:

Poetweet automatically creates a poem from any @Twitter name you enter. It's a whole lot of fun and creativity on your next coffee break. Highly recommended! 10/10

No comment yet.
Scooped by Jeff Domansky
Scoop.it!

The Social Network of Advertising Icons

The Social Network of Advertising Icons | Public Relations & Social Marketing Insight | Scoop.it
Some claim that the best way to learn a craft is by imitating -- studying and copying the authorities of your industry with the intention of adopting their techniques. But too often, we rely only on the current lanscape of creative to inspire us. You need a dose of history -- in a modern format, of course!

We created a "social profile" for 10 icons of the advertising industry to guide you in discovering more about his or her creative work, famous words, and life.

Be inspired and challenged by these masters of creativity.
Jeff Domansky's insight:

Terrific resource for writers and creatives.

No comment yet.
Scooped by Jeff Domansky
Scoop.it!

The Sixth Stage of Grief is Retro-Computing

The Sixth Stage of Grief is Retro-Computing | Public Relations & Social Marketing Insight | Scoop.it

Hour after hour, this terrible fever. What the hell am I doing? I kept asking myself. Why am I forcing a fine new machine to pretend it is a half-dozen old, useless machines?


Eventually I realized: This might be about my friend Tom dying. At least I think so. I am not good at identifying my own motives. It usually takes me at least ten days and a number of snacks to go from feeling something to being able to articulate what I felt. Indeed, I got the news ten days ago, in an email from my friend Jim....

Jeff Domansky's insight:

Here's a really thoughtful read with your morning coffee.

No comment yet.
Scooped by Jeff Domansky
Scoop.it!

The Definitive Manifesto for Handling Haters: Anne Lamott on Priorities and How We Keep Ourselves Small by People Pleasing | Brain Pickings

The Definitive Manifesto for Handling Haters: Anne Lamott on Priorities and How We Keep Ourselves Small by People Pleasing | Brain Pickings | Public Relations & Social Marketing Insight | Scoop.it

What makes Anne Lamott’s Bird by Bird: Some Instructions on Writing and Life (public library) so timelessly rewarding and one of the greatest books on writing of all time is that besides her wisdom on the craft, Lamott extends enormous sensitivity to and consolation for the general pathologies of the human condition — our insecurities, our social anxieties, our inner turmoils. Among her most powerful and memorable meditations in the book is that on how our perfectionism kills the creative spirit — something she revisited recently in a short essay on her Facebook page, spurred by a surge in negative comments and vicious troll attacks.


Lamott’s words, once again, shine with warm and luminous wisdom....

Jeff Domansky's insight:

Maria Popova shares a great dose of writing inspiration by Anne Lamott. Highly recommended. 9/10

No comment yet.
Scooped by Jeff Domansky
Scoop.it!

10 Terrifying Two Sentence Horror Stories

10 Terrifying Two Sentence Horror Stories | Public Relations & Social Marketing Insight | Scoop.it

Because sleeping with the lights off is completely overrated, take a peek at these ten scary two-sentence horror stories! 

Jeff Domansky's insight:

Shades of Stephen King! Very creative. Writers take note.

No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Mass Moments: Kerouac Writes First Novel, March 23, 1948

Mass Moments: Kerouac Writes First Novel, March 23, 1948 | Public Relations & Social Marketing Insight | Scoop.it
On this day ...in 1948, Lowell native Jack Kerouac happily noted in his diary that he had written 2500 words. If he could keep up this pace, he would finish his first novel in a matter of weeks. The highly autobiographical The Town and the City was published in 1950, the same year he began writing On the Road, the novel that earned him the title "Father of the Beat Generation." By the time he died at the age of 47 Jack Kerouac had published 14 books. On the Road is Kerouac's most-read work today; it is widely considered one of the most important and influential American novels of the twentieth century, and Jack Kerouac is celebrated as one of Lowell's favorite sons....
Jeff Domansky's insight:
Remembering one of my favorite novels...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Top 10 Blogs for Writers 2013 - the Winners | Write to Done

Top 10 Blogs for Writers 2013 - the Winners | Write to Done | Public Relations & Social Marketing Insight | Scoop.it

When we asked you to nominate your favorite writing blog as one of the top 10 blogs for writers, we got over 1,100 nominations! Wonderful to see how passionate readers are about their favorite writing blog.


It’s great to see some very interesting new blogs amongst the winners! Of note is that quite a few blogs in the top 10 are associated with author platforms. Make sure you visit all the top 10 blogs to get to know the new crop of top writing blogs....

Jeff Domansky's insight:

Check out the top 10 blogs for writers 2013 in the 8th annual contest run by WritetoDone.com. . Great resource!.

No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Here's How To Sharpen Your Mind In Less Than 10 Minutes

Here's How To Sharpen Your Mind In Less Than 10 Minutes | Public Relations & Social Marketing Insight | Scoop.it

What's that? Your job leaves you with scarcely enough time or energy to cook occasional healthy meals, let alone lose yourself in a great book? We're sure you're busy, but we're incredulous, especially considering your fervent opinions on "The Mindy Project."


We needn't remind you of the multitudinous benefits of reading - some of them obvious, some of them surprising - but we will anyway: Books can make you more empathetic. They can keep your brain sharp, and even stave off Alzheimer's disease.


Still not ready to hop on the Infinite Jest bandwagon? Fair enough. But we urge you to start somewhere. According to Forbes, the average reading speed for an American adult is 300 words per minute. So we did a little math, and found 12 short stories that, for the average American adult, should take less than 10 minutes each to read. Check a few out on your lunch break! Who knows, you may discover something you like...

Jeff Domansky's insight:

Sometimes you stumble across a post that's perfect. This is one of them. I can't wait to read these classic short stories. Recommended reading. 10/10

No comment yet.