Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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The Anatomy of a Best-Selling Book | Daily Infographic

The Anatomy of a Best-Selling Book | Daily Infographic | Public Relations & Social Marketing Insight | Scoop.it

We can’t all be J.K. Rowling or Stephenie Meyer, but if you’re working on a book, it’s nice to know what helps with success.

First, don’t get too long-winded: Surprisingly, the average length of a best-selling book is 375 pages. (Lord of the Rings is definitely an outlier here.)

As far as setting goes, most bestselling books are set in the U.S., with lawyers or detectives as main characters. Romance is, by far, the most lucrative genre. Romance books bring in $1.4 billion a year, with crime books in second place. Interestingly enough, people finish romance novels but often ditch religious books.

While the U.S. leads for its publishing industry, Germany, France, China, Japan and the UK also have large markets for authors. If you’re publishing an e-book, Amazon might be the best bet –– the company controls more than half of the e-book market. Authors also get to keep 70 percent of what they make on Amazon....

Jeff Domansky's insight:

Here's a great overview of a bestseller and the publishing bbusiness.

Jeff Domansky's curator insight, November 30, 2016 11:12 PM

Here's a great overview of a bestseller and the publishing bbusiness.

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How to Self-Publish Your Book on a Budget | Mediashift

How to Self-Publish Your Book on a Budget | Mediashift | Public Relations & Social Marketing Insight | Scoop.it

For many authors, self-publishing is a first option instead of a backup to traditional publishing. Two years ago I broke down the costs to self-publish a high-quality book. The costs covered how much a traditional publisher typically spends on a book.


The book publishing industry is one of the last industries to go digital, and things are constantly in flux. What worked yesterday might not work next week.


Putting together a quality book involves not just writing it, but getting it edited and formatted, designing a cover, and having a marketing strategy around it.


The rise of new tools, platforms, and new entrants to the publishing space have made it even easier and faster to get a book out into the world. As a follow-up to my first piece, I’ve written a piece on how to publish on a budget....

Jeff Domansky's insight:

Nice checklist to help you plan to self-publish your next book project.

rodrick rajive lal's curator insight, June 10, 2015 5:54 AM

A lot of people are self publishing there books including me! I woul like to recommend self publishing to all my acquaintances! 

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How To Self-Publish a Book With WordPress

How To Self-Publish a Book With WordPress | Public Relations & Social Marketing Insight | Scoop.it

Whether you’re circulating a periodic publication or writing a book, WordPress provides an easy way to organize and structure your content while it’s in process. Posts can be kept private while you’re working on finishing the book. Alternatively, you can release installments of your work to the public by publishing them on your WordPress site. This option gives you the benefit of community feedback during the process of writing your book.


Whatever process you choose to enhance your workflow is up to you. WordPress offers the flexibility and tools for any approach and provides several advantages over traditional publishing houses

Jeff Domansky's insight:

Sarah Gooding shares four WordPress tools and plugins to help you self-publish from your WordPress site or blog. A must-read if you're planning to publish in 2014. 9/10

Una Sinnott's curator insight, January 4, 2014 4:31 PM

Really useful information on blog-to-book tools.

Carlos Bisbal's curator insight, January 5, 2014 10:59 AM

Sarah Gooding comparte cuatro herramientas y plugins de WordPress para ayudarte a la auto-publicación de tu sitio de WordPress o blog en forma de libro.

 

Una lectura obligada si estás planeando publicar en 2014.

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Dian Fadhilawati's curator insight, January 6, 2014 9:37 PM

Publishing your book with  WordPress

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2016 Predictions for the Self-Publishing Industry - BookWorks

2016 Predictions for the Self-Publishing Industry - BookWorks | Public Relations & Social Marketing Insight | Scoop.it

As we look forward to the coming year, the self-publishing world will undoubtedly present us with a few new surprises.  As self-publishers, you probably have some thoughts on this topic as well.  So, I felt it was timely to take a pause to collect a few 2016 predictions from some of the pros—those experts who have a proverbial finger on the pulse of industry changes.  Many of these folks you will recognize as they have served us as reliable resources for BookWorks in the past.  They include marketing strategists, publishers, and bloggers, in addition to the founder of Smashwords, one of the top self-publishing platforms in the world.

Learn about their prognostications and what they had to say when asked the question, “What do you predict for the self-publishing industry in 2016?”...

Jeff Domansky's insight:

Valuable predictions for the self publishing industry in 2016.

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How to Create Picture Ebooks for Kids

How to Create Picture Ebooks for Kids | Public Relations & Social Marketing Insight | Scoop.it

While the KDP Kids’ Book Creator still has a few rough spots (which Amazon is presumably ironing out in response to user feedback), it’s a good start. Those of us who have worked in children’s publishing for years recognized this move for what it was: a game changer.

Just how much has Amazon’s new free software changed the game?

With the release of the Kid’s Book Creator, as well as the Kindle Fire HD Kids Edition tablet, Amazon is investing in illustrated ebooks. And they need content.

So now comes the big question. Are you ready to ride this wave?...

Janika Puolitaival's curator insight, March 5, 2015 8:18 AM

Something to do with visiting class? Start in the library and continue in the glassroom?

Jill M Roberts's curator insight, March 19, 2015 7:01 PM

Perfect if you have ideas and want to publish children's lit!