Public Relations & Social Marketing Insight

Copywriting is hard. (That’s why everyone says they want to write yet very few actually do.) Creative fear and distraction most often get in the way, which is why it takes inspiration, energy, and discipline to get something good on the page.

Luckily, you’re not Thoreau, sequestered in the woods. There are blogs, books, plugins, apps, and a ton of other resources available to help you up your writing game—and  we have them all here for you. From style guides to grammar hacks, here are 101 tools to help you be a better writer....

In my time as a copywriter, I’ve experimented with all kinds of methods that allow me to understand my audience. Recently, my favorite has been the empathy map.

This is a tool that allows your team to join the conversation that is going on inside your customer’s heart. It allows you to understand how they feel about you and your topic. It helps you uncover their pains, what they hope to gain....

Price still rules as an online purchase influencer, but basic brand assets should not be ignored in online product presentations.

Clear, concise, and pertinent product descriptions make online shoppers press the “Buy” button more often than do favorable reviews. In fact, only price topped persuasive product copy as a purchase influencer, according to a survey of 500 consumers conducted by Markettree for HookLogic.

Price remains king, with 84% of consumers designating it as one of the top three factors that cause them to buy. Sixty-three percent named product descriptions, and 49% listed reviews. Bringing up the rear were videos, named by only 12%. Fundamental brand assets like product names, images, and features, maintains HookLogic's survey report, are the bottom-of-the-funnel items most likely to turn browsers into buyers....

Optimizing your own copy is a bit like scaling Mount Everest without a Sherpa. It doesn’t matter if you’re in shape; if you go it alone, there’s a pretty good chance you’ll end up a crumpled human popsicle.

Well, help is here.

To save you (and your copy!) from a shallow, frosty grave, I’ve put together 51 bottom-line questions that will help optimize every element of your online copy....