Public Relations & Social Marketing Insight

Earlier this year, Dan Pink shared in one of his newsletters about how he uses text expanders to dramatically reduce the amount of time he spends replying to e-mail. I’m not the most tech-savvy person, but the idea of having short abbreviations for frequently typed text appealed to me. So I started using a text expander this summer and was AMAZED at how easy it was to use and how much easier it made responding to frequently asked questions.

As I often do when I find something to be of great benefit, I started telling everyone who would listen (even some who wouldn’t!) about it. But I found that few people were giving text expanders a try because they either were concerned they would be too complicated or didn’t see the value. I completely understand those concerns so I thought I would outline the simple 3-step process....