Each time consumers glance at an online review and then click the item in question into their shopping carts, we see the transformative powers of e-commerce reviews—namely, how first-person insights and recommendations dramatically influence purchasing decisions.
At the same time, we also observe another lasting effect of e-commerce reviews—the profound impact they've had on how today's consumers actually shop.
At Influence Central, we conducted a research study of 500+ women consumers that looked at how online product reviews influence shopping habits, whether consumers trust online reviews, and how recommendations affect purchasing decisions....
Reviews... OnLine reputation