Testing the Wisdom of Crowds | Public Relations & Social Marketing Insight | Scoop.it

Sometimes we get carried away with our own curiosity. Say, for example, you’re engrossed in a book and read about an experiment and wonder you could replicate its results. Well, I’ve finally got around to reading James Surowiecki’s The Wisdom of Crowds, and I’m really liking it. So much so, in fact, that I did get a little carried away, and decide to try to validate what he was saying by running a test on the wisdom of crowds up on Google+. It was a lot of work, and I finally have the results and want to share them with you here in this post.

For those of you unfamiliar with the key concepts behind the idea, I’d recommend looking at the Wisdom of Crowds Wikipedia entry. If you’re interested, then go ahead and read the book. I highly recommend it. Here’s the basic idea though: when we make it possible for people to aggregate their wisdom in independent, diverse and decentralized ways, the resulting wisdom of the crowd can be uncannily accurate....