Public Relations & Social Marketing Insight

Empty space is not always wasted space.In fact, when it comes to web design, it's a best practice to give your content a little breathing room.

 

Today's website visitors are content-scanners. They scroll quickly, skim posts, and get distracted by busy layouts trying to accomplish too much. The key to getting your visitors' undivided attention is simplicity -- and that starts with an effective use of whitespace. 

 

In this article, we'll take a brief look at why whitespace matters, what it means for conversion-driven web design, and how eight websites are using whitespace to lead their visitors towards a desired action....