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Business owners struggle with this brainstorming process all the time. But it’s entirely possible to learn how to come up with ideas for ebooks, whitepapers, and other downloadable content — and to make this a repeatable process that you can do over and over again. In fact, the methods I’m going to share in this post have the potential to last you for years. Let’s explore some of the best ways you can generate effective ideas for your content and get more qualified leads than ever....
Jeff Domansky's insight:
Ebooks and whitepapers are extremely valuable content pieces. Here's how to generate dozens of highly effective ideas for them. 
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When it comes to content, it’s all about the quality instead of the quantity. This infographic, based on Eccolo Media's 2015 B2B Technology Content Survey, looks at which styles of content — and how much of it — B2B buyers consumed during an actual buying cycle.
Jeff Domansky's insight:
The data tells you which content matters the most. Create your content accordingly.
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Contrary to headlines in the marketing press, the white paper is not dead. While versions of the concept have proliferated and greatly diluted its potential power, if done right the white paper continues to serve as the basis of highly effective content marketing. The question is, what is the best way to leverage this old marketing workhorse given our plugged-in, Dee multi-channel world?...
Jeff Domansky's insight:
The white paper is not dead. It's evolving and if done right, the white paper still matters.
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When digital marketers roll up their sleeves and generate leads, many have found that white papers provide a utility for which potential customers are willing to give up a name and email address. White papers are more substantial pieces of content that allow customers to solve an information problem that represents the solutions your company can offer.
Jeff Domansky's insight:
With the right approach, white papers are still a valuable marketing tactic.
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There are certain things that make content stand out. The topic, the design, the interactivity…. But while some people are under the impression that digital marketing success is completely random, Team Kapost comes from a different school of thought. We believe there’s a rhyme and reason to producing successful content.As such, welcome to the 5-part “Content Anatomy” series, which breaks down stand-out examples of the most popular content types. The infographics that follow look closely at the intimate components of 5 different content types, examining how these elements come together to form a complete and functional asset. ...our first infographic dissects a whitepaper from Google, called “Principles of Mobile Site Design: Delight Users and Drive Conversion.”
Jeff Domansky's insight:
Why whitepapers? Because B2B buyers rank whitepapers as the most important content type that influences their purchase decisions.
Jeff Domansky's curator insight,
October 5, 2014 9:11 AM
Why whitepapers? Because B2B buyers rank whitepapers as the most important content type that influences their purchase decisions.
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White papers are an often overlooked component of a strong business content marketing plan. That’s unfortunate because a killer white paper can be the difference in a prospect engaging with you or not. Some people call them executive briefs, special reports, or white papers. Whatever you call them, they should be an authoritative report or guide that helps your audience understand an issue, solve a problem, or make a decision.Here are 4 essentials elements to creating compelling and engaging white papers....
Jeff Domansky's insight:
Here's why whitepapers work and how to get them working for you.
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