SnapPages Takes Aim At The Wixes And Weeblys Of The World With Major New Redesign | TechCrunch | Public Relations & Social Marketing Insight | Scoop.it

Today, the website creation market is dominated by a handful of veteran players, as companies like Wix, Weebly and SquareSpace now own the majority of mindshare and boast tens of millions of users between them.......


Today’s website creators tend to cater to one or the other, SnapPages CEO Steven Testone explains. For first-timers, there are plenty of options that focus on ease-of-use and simplicity, but they generally do so at the sacrifice of power and flexibility — and vice versa. With its new launch, SnapPages wants to strike a balance between the two, creating an app-centric platform that breaks the user experience down into small, bite-sized pieces that are easier to digest. Thanks to smartphones and tablets, users are already familiar with this style, which reduces on-boarding friction for new users and offer additional functionality without sacrificing simplicity....