Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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How to Get a Free SSL Certificate (and Why Google is Forcing You To)

How to Get a Free SSL Certificate (and Why Google is Forcing You To) | Public Relations & Social Marketing Insight | Scoop.it

Does the idea of improving your search engine rankings and offering your visitors better security sound like something you’re interested in? What if I upped the ante and told you it wouldn’t cost you a penny? SSL certificates secure your website’s connection and boost its rankings in Google. And now, thanks to services like Let’s Encrypt, you can actually get a free SSL certificate for your website.


Yup, all of the benefits of SSL, none of the costs!


In this post, I’m going to dig into what SSL certificates are, how they benefit your site, and how you can get your very own free SSL certificate. Then, I’ll even share a super simple plugin that makes getting set up with SSL on WordPress an absolute breeze....

Jeff Domansky's insight:

Displaying an SSL certificate is important to show your site is safe and protected. Learn how to add one for free with Let's Encrypt.

Everett Bowes's curator insight, February 4, 2017 12:27 PM

Displaying an SSL certificate is important to show your site is safe and protected. Learn how to add one for free with Let's Encrypt.

Jeff Domansky's curator insight, February 4, 2017 11:59 PM

Displaying an SSL certificate is important to show your site is safe and protected. Learn how to add one for free with Let's Encrypt.

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What Causes Consumers to Lose Trust in Digital Brands?

What Causes Consumers to Lose Trust in Digital Brands? | Public Relations & Social Marketing Insight | Scoop.it
A majority of consumers don’t trust websites that suffer from security and usability issues, says Neustar in recently-released research [pdf], although inaccurate content is the most common complaint of those identified. Indeed, 91% of the more than 750 adults surveyed for the report said that they don’t trust websites that contain errors or mistakes.


Close behind, almost 9 in 10 (88%) reported not trusting websites that frequently go down (i.e. off-line and unavailable). Another usability issue relates to slow load times, with two-thirds saying they don’t trust websites that take too long to load....

Jeff Domansky's insight:

Many of these concerns are easily remedied with today's website tools and plug-ins.

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