Public Relations & Social Marketing Insight

Regardless of the industry you operate in, when it comes to the B2B world, a professional website is the crux of a successful marketing strategy. A B2B website is the landing spot for digital ads, email campaigns, social media advertising, direct mailers, and everyday communications.

If you don’t already have a clear B2B web design strategy laid out for your firm, it’s time to set one in place. Before you determine whether it’s time for a website redesign or start bidding out website enhancements, check out at these six statistics that will help you determine what matters (and what doesn’t) in your web design strategy....