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Marketers would love to know what's going on inside your head when you watch their commercials — and now they can find out, thanks to a technique called neuromarketing.
Brainsights is a Toronto company that specializes in scanning people's brainwaves in order to see if they're responding to companies' messages and content, whether they're emotionally engaged, and whether they'll remember any of it."
For advertisers, for anybody in communications, this is kind of a holy trinity," said Dan Iwasa-Madge, the company's head of products and analysis during a presentation at the Wearable Entertainment and Sportsconference in Toronto Tuesday....
Companies like Rogers no longer need to rely on surveys to find out what you think of their hockey programming or commercials – now they use wireless headsets that read your mind.