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Don’t expect to see too many wearable devices like Apple Watches and Fitbits under Christmas trees this year—they’re not on many wish lists.eMarketer has significantly revised its estimates of wearable-device users in the US. The still-young category showed early promise, but usage has not expanded beyond early adopters.
In October 2015, eMarketer expected usage among US adults to grow more than 60% this year. But according to its latest forecast, it will only grow 24.7%, as smart watches in particular have failed to impress consumers.
This year, 39.5 million US adults will use a wearable device (with internet connectivity) at least once a month, far less than the 63.7 million previously forecast. Smart watches haven’t caught on in large numbers, primarily because of their high price point and lack of definitive use case. This year, usage of wearables will reach just 15.8% of the population. That penetration rate is only expected to grow to 21.1% by 2020....
Devices haven't won over users other than early adopters. Apparently we don't need talking jewelry, IoT dog leashes and wearable little black cocktail dresses that sing! ;-)