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How smart wearable tech will reshape mobile ads | Marketing Interactive

How smart wearable tech will reshape mobile ads | Marketing Interactive | Public Relations & Social Marketing Insight | Scoop.it
From www.marketing-interactive.com - October 23, 2015 1:34 AM

Wearable tech will not only provide brands with more access to their ideal target audience but it will also produce vital communications information, allowing brands to customize their messaging, target audience individually based on the available rich data aggregated by these new devices.


Being this close is an advertiser’s sweetest dream, but it’s important to keep in mind that the conversation needs to change once again and to be consistently reminded of the need of user privacy. What wearable tech can do for your brand and how your advertising may need to change?...

Jeff Domansky's insight:

Wearables present interesting advertising and marketing challenges ahead.

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Jeff Domansky's curator insight, October 23, 2015 1:37 AM

Wearables present interesting advertising and marketing challenges ahead.
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Key Insights on Wearable Tech Marketing | alistdaily

Key Insights on Wearable Tech Marketing | alistdaily | Public Relations & Social Marketing Insight | Scoop.it
From www.alistdaily.com - October 5, 2014 8:30 AM

Throughout this year, we've seen a surge in wearable tech, to the point that it's even managed to eclipse smartphones and tablets (at least, in PR impact) at various electronic shows over the past few months.


However, there's certain care that needs to go into how it's being marketed, according to a new report titled "Wearables: 10 Insights on Device Adoption and Business Opportunities," compiled by eMarketer.


International Data Corporation's projections indicate that wearable device shipments will triple in number throughout the remainder of this year, with 19.2 billion units shipped worldwide. However, there are two things that keep the enthusiasm at bay....

Jeff Domansky's insight:

When it comes to marketing wearable tech, execs should choose better engagement over interaction, according to a new report.

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Jeff Domansky's curator insight, October 5, 2014 8:26 AM

When it comes to marketing wearable tech, execs should choose better engagement over interaction, according to a new report.
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You wear it well: Engaging with consumers on wearable devices | The Wall Blog

You wear it well: Engaging with consumers on wearable devices | The Wall Blog | Public Relations & Social Marketing Insight | Scoop.it
From wallblog.co.uk - September 27, 2015 12:21 PM

With the recent entry of key industry players like Apple into the wearables sector, the demand for these devices has risen. So much so that YouGov estimates that there will be 6.1 million wearable device owners in the UK by the end of 2015 and Juniper research says that global retail revenue from wearable devices will have reached $53.2bn (£34.9bn) by 2019. Of this, smart watches are expected to replace fitness devices as the most purchased wearables category by 2017.


With more and more consumers expected to purchase smart watches in coming years, these devices have the potential to become ‘consumer companions’ comparable to the smartphone. As a result, they provide brands with the ability to get, very literally, closer to their target customers.


The data collected by wearables will give marketers a unique understanding of audience behaviour on an individual level. For example, marketers will be able to identify where a user has been and the interactions they have had, as told by their geo-location data and the apps they have connected to. This will be invaluable for marketers in learning how to better target consumers, particularly if they can understand wearables within the context of other devices used in the wider purchase journey....

Jeff Domansky's insight:

Communicating with consumers via wearables presents opportunities and challenges.

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Jeff Domansky's curator insight, September 27, 2015 12:25 PM

Communicating with consumers via wearables presents opportunities and challenges.
Patricia Guzmán Aponte's curator insight, September 28, 2015 4:27 PM

Wearables: New challenges and opportunities
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