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Rescooped by Jeff Domansky from Internet of Things & Wearable Technology Insights
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Consumers Still Wary Of Wearables

Consumers Still Wary Of Wearables | Public Relations & Social Marketing Insight | Scoop.it
From www.mediapost.com - April 9, 2016 2:19 AM

Consumers still aren’t completely sold on the idea of wearables. According to a survey of more than 1,000 American consumers by Colloquy, nearly two-thirds (63%) believe wearables are too expensive. At the same time, more than half (52%) said they don’t know enough to fully understand them.


"The perception is because of the newness [of the devices], you’re going to pay more,” Jeff Berry, Colloquy’s research director, tellsMarketing Daily. “The ‘too expensive’ comment may be more about the perception of the devices than the reality for consumers


.”Also, a third (35%) of consumers said they viewed the devices as a passing fad that may not be worth the investment....

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Consumers aren't sold on wearables yet, according to research.

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Jeff Domansky's curator insight, April 9, 2016 1:38 AM

Consumers still wary of wearables according to most recent research.
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You wear it well: Engaging with consumers on wearable devices | The Wall Blog

You wear it well: Engaging with consumers on wearable devices | The Wall Blog | Public Relations & Social Marketing Insight | Scoop.it
From wallblog.co.uk - September 27, 2015 12:21 PM

With the recent entry of key industry players like Apple into the wearables sector, the demand for these devices has risen. So much so that YouGov estimates that there will be 6.1 million wearable device owners in the UK by the end of 2015 and Juniper research says that global retail revenue from wearable devices will have reached $53.2bn (£34.9bn) by 2019. Of this, smart watches are expected to replace fitness devices as the most purchased wearables category by 2017.


With more and more consumers expected to purchase smart watches in coming years, these devices have the potential to become ‘consumer companions’ comparable to the smartphone. As a result, they provide brands with the ability to get, very literally, closer to their target customers.


The data collected by wearables will give marketers a unique understanding of audience behaviour on an individual level. For example, marketers will be able to identify where a user has been and the interactions they have had, as told by their geo-location data and the apps they have connected to. This will be invaluable for marketers in learning how to better target consumers, particularly if they can understand wearables within the context of other devices used in the wider purchase journey....

Jeff Domansky's insight:

Communicating with consumers via wearables presents opportunities and challenges.

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Jeff Domansky's curator insight, September 27, 2015 12:25 PM

Communicating with consumers via wearables presents opportunities and challenges.
Patricia Guzmán Aponte's curator insight, September 28, 2015 4:27 PM

Wearables: New challenges and opportunities
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The relationship between consumers, wearable technology and fashion brands - Lightspeed GMI

The relationship between consumers, wearable technology and fashion brands - Lightspeed GMI | Public Relations & Social Marketing Insight | Scoop.it
From www.lightspeedgmi.com - November 3, 2015 11:29 AM

Asia Pacific was home to 34% of the worlds, connected wearables last year. It is estimated that by 2025, the global wearable technology market will be worth some 70 billion U.S. dollars. So far, fitness and health related functions are dominating the space, as well as devices that can form linkage to functions currently available in a Smartphone, such as GPS. But is this just a playground for the big tech companies and early adopters? Or is this a significant shift in the way we will lead our lives?


The key question this piece of market research aims to discover, is whether or not we actually know our consumers well enough, in terms of their acceptance and expectations of such products. Are consumers in Asia Pacific playing catch up, or are they actually leading this trend in consumer wearable technology? How can marketers and manufacturers succeed in this area?...

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Why the gap between awareness and adoption of wearables?

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Jeff Domansky's curator insight, November 3, 2015 11:33 AM

Why the gap between awareness and adoption of wearables?
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Key Insights on Wearable Tech Marketing | alistdaily

Key Insights on Wearable Tech Marketing | alistdaily | Public Relations & Social Marketing Insight | Scoop.it
From www.alistdaily.com - October 5, 2014 8:30 AM

Throughout this year, we've seen a surge in wearable tech, to the point that it's even managed to eclipse smartphones and tablets (at least, in PR impact) at various electronic shows over the past few months.


However, there's certain care that needs to go into how it's being marketed, according to a new report titled "Wearables: 10 Insights on Device Adoption and Business Opportunities," compiled by eMarketer.


International Data Corporation's projections indicate that wearable device shipments will triple in number throughout the remainder of this year, with 19.2 billion units shipped worldwide. However, there are two things that keep the enthusiasm at bay....

Jeff Domansky's insight:

When it comes to marketing wearable tech, execs should choose better engagement over interaction, according to a new report.

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Jeff Domansky's curator insight, October 5, 2014 8:26 AM

When it comes to marketing wearable tech, execs should choose better engagement over interaction, according to a new report.
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