Public Relations & Social Marketing Insight
443.4K views | +2 today
Follow
Public Relations & Social Marketing Insight
Social Media
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

Use Design to Elevate Your Content Marketing

Use Design to Elevate Your Content Marketing | Public Relations & Social Marketing Insight | Scoop.it
From www.ducttapemarketing.com - February 25, 2017 10:49 AM

We are a visual culture. People respond better to visual content and even process information more efficiently when presented in a visual way. With so many performance advantages, it’s clear how design can elevate written content.

 

With the convincing out of the way, let’s talk about specific ways to introduce design and visual storytelling into your content marketing strategy.

 

We all know that blog posts need images but are you using enough?

 

One of the best ways to increase the reach of your content is with the right amount of images. BuzzSumo did the math for us, and found that the right amount of images is one every 75-100 words:

 

“In a study of over one million articles, BuzzSumo looked at how many blog posts with images were shared. Then they looked at how many images, per how many words, got the best results. What they found was articles with an image once every 75-100 words got double the amount of shares of articles with fewer images.”...

Jeff Domansky's insight:

Nick Bowersox says plan your content marketing strategy, and use design and visual storytelling to differentiate your content from the competition.

more...
Eileen Burick's curator insight, March 21, 2017 10:11 PM
Consistent use of good design and visual storytelling will differentiate your brand, help you communicate more efficiently, and ultimately put your content in front of more potential customers.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

How to Select Memorable Images for Your Content Marketing

How to Select Memorable Images for Your Content Marketing | Public Relations & Social Marketing Insight | Scoop.it
From blog.bufferapp.com - September 30, 2015 11:10 PM
How much more memorable are visuals compared to text?

One oft-referenced answer is that people remember visuals 6 times better than text—an answer referenced in Buffer’s article on the anatomy of a perfect blog post and an answer that led to a lot of great discussion. After reviewing the original research, it’s clear that pictures are more memorable than words. So the next question became:

People remember visuals better than text. But which visuals exactly?

I’ve spent some time collecting the best research and science on pictures, images, infographics, and more, and I’m excited to share with you what I’ve found—along with some specific ways to use these insights in your marketing!
Jeff Domansky's insight:

Here's a great post from Buffer on why visuals matter.

more...
No comment yet.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

7 Visual Ideas That Will Increase Your Social Engagement |

7 Visual Ideas That Will Increase Your Social Engagement | | Public Relations & Social Marketing Insight | Scoop.it
From www.socialmediaexaminer.com - March 9, 2015 10:48 PM

Do you create visual content for social media?

Want to know which types of images get more interaction?

The most engaging posts on social media are the ones that include images. Certain types of images receive more shares than others.

In this article I’ll share the seven types of images that get the most engagement....

Jeff Domansky's insight:

Good roundup of visual marketing strategies.

more...
No comment yet.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

14 famous graphic designer portfolios to inspire you

14 famous graphic designer portfolios to inspire you | Public Relations & Social Marketing Insight | Scoop.it
From 99designs.com - December 24, 2014 1:05 AM

Graphic designer portfolios are an essential tool for anyone needing to showcase their work, list their qualifications and convince clients to hire their services. The portfolio websites of famous graphic designers are a great source of inspiration for web design.In this article we’ll take you through some inspiring examples. The designs themselves are often as innovative and inspiring as the designers’ most famous work, and serve to remind visitors of their legendary careers....

Jeff Domansky's insight:

Inspiration for all in this collection of 14 famous graphic designer portfolios that are as stunning and innovative as their work.

more...
Bartek Daniel's curator insight, January 20, 2015 12:12 PM

Portfolia znanych Grafików Komputerowych.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

How to Create Social Media Images That Support Your Brand

How to Create Social Media Images That Support Your Brand | Public Relations & Social Marketing Insight | Scoop.it
From www.socialmediaexaminer.com - December 9, 2014 9:49 AM

Are you getting maximum results from your visual content?


Do you use fonts, colors and clever effects to make your company’s images more recognizable?


Graphics that are consistent with your company’s established image increase your audience engagement by creating familiarity.


In this article you’ll discover how to use simple design tactics to help your audience instantly associate your pictures with your brand....

Jeff Domansky's insight:

Here's how to get the maximum social marketing results with smarter visuals.

more...
Rebecca Lynch's curator insight, December 9, 2014 8:44 PM

An aspect of branding that is often overlooked is consistency in imaging. The same colors, fonts, and style of images should by synonymous between a customer seeing products in a store and browsing that company's Facebook page. This article points out minute details that create that consistency. Everything should connect together through common factors, such as filters or color. The layouts section is really interesting. Businesses can signal a sale by the layout of the image alone. This is a powerful technique to be noticed in today's market where people scroll through their feeds extremely quickly. Choosing images is also an important consideration. Rather than just straight promotion, companies should show their products in action and share other images that support the brand personality and product/service purpose.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

Marketer's toolbox for creating amazing visual content

Marketer's toolbox for creating amazing visual content | Public Relations & Social Marketing Insight | Scoop.it
From blog.viraltag.com - November 14, 2014 11:47 PM

...But there is one problem. Just like any marketing channel, as more and more marketers starts using it, content marketing will become even more challenging to gain desired results. For example digital banner ads, which made an appearance in 1994, enjoyed 78% CTR(click-through-rate) and the industry average today hovers around 0.05%. Andrew Chen calls it the ‘Law of Shitty Clickthroughs’


As a marketer, this creates a challenging opportunity to create content that is engaging and innovative. A picture speaks thousand words. That explains why visual content like infographics, gifs and memes are the buzzwords in today’s world of content marketing.


In this article, we have put together a selection of the best tools that can help you create amazing visual content. These time saving apps save you many hours as you create stunning stories that are unique and arresting....

Jeff Domansky's insight:

Great list of visual marketing tools. Many of these tools are you and well worth checking out. Recommended reading for marketers and content pros. 9/10

more...
No comment yet.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

Are Twitter Emojis a Growing Business Trend? (Small Business Trends)

Are Twitter Emojis a Growing Business Trend? (Small Business Trends) | Public Relations & Social Marketing Insight | Scoop.it
From www.bloglovin.com - April 2, 2016 10:20 AM

Social media has completely changed the way businesses communicate with customers. Instead of the same dry, text-filled marketing messages, businesses are finding new and interesting ways to get their messages across. One such technique is the use of Twitter emojis.


In fact, Twitter recently released some ideas for ways brands can work emojis into their Tweets. Here are some ways you can use emojis to enhance your Twitter marketing....

Jeff Domansky's insight:

Are Twitter Emojis a Growing Business Trend? Uh no. This "trend" has already left the station. And still...

more...
No comment yet.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

8 Inspiring Visual Content Marketing Quotes and Tips from the Experts

8 Inspiring Visual Content Marketing Quotes and Tips from the Experts | Public Relations & Social Marketing Insight | Scoop.it
From www.pixelroaddesigns.com - April 23, 2015 3:39 AM

Content has evolved through the years and visual has become the norm throughout much of the web. In fact, according to the recent Content Marketing Institute study, 60% of business-to-consumer marketers will prioritize creating visual content for their brand this year. Whereas on the consumers’ side, research shows that 44% of respondents to a 2012 study by ROI Research said they are more likely to engage with brands if they post pictures.


These numbers only mean that if you’re still not harnessing the power of visual media in marketing, you are behind and missing out!


So if you’ve decided to kickstart your visual media strategy today, these 8 shareable words of wisdom from leading content marketing experts are just what you need!...

Jeff Domansky's insight:

Get inspired to turn VISUAL today with help from 8 Content Marketing Experts!

more...
Nedko Aldev's curator insight, April 23, 2015 4:42 AM

 

538
Christine Briatte's curator insight, April 23, 2015 8:29 AM

A dupliquer aussi en #BtoB
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

Content Beyond Text: The Multimedia Features Journalists Seek in an Online Newsroom

Content Beyond Text: The Multimedia Features Journalists Seek in an Online Newsroom | Public Relations & Social Marketing Insight | Scoop.it
From www.business2community.com - February 25, 2015 11:59 PM

In our last post, we looked at three content features— PR contacts, press releases and breaking news—that journalists ranked high in importance in the 2015 Online Newsroom Survey Report. But in today’s digital world, “content” is defined more broadly than “text,” so in this post we’ll explore the multimedia elements of an online newsroom—things like photos, videos and audio files—and their relative importance among the journalists we surveyed. We’ll also take a look at online newsrooms that do multimedia well.

A photo is worth a thousand words
Given the budget cuts at media outlets over the past several years, it’s not surprising that 96% of journalists said photos are important, making them the #5 feature to have in your newsroom. High-quality photos can make the difference in getting a story published about your company or organization, so providing an easy-to-access, well-organized photo gallery on your news site is crucial....

Jeff Domansky's insight:

Steve Momorella looks at other key features for effective online newsrooms.

more...
Gary Campbell's curator insight, February 26, 2015 7:53 AM

As the journalist job continues to be complex, collaborative and evolving these news rooms offer a glimpse into the future of journalism. It is moving to an experience where the journalists is a conduit of information which can be shared and accessible to all in a very short period of time. The inclusion of  photos, videos and audio allows a consistent product day in and day out.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

4 Tools to Enhance the Images in Your Content Marketing

4 Tools to Enhance the Images in Your Content Marketing | Public Relations & Social Marketing Insight | Scoop.it
From www.jeffbullas.com - December 15, 2014 9:10 PM
There’s quite a few reasons to integrate high-quality visual content in your blogs and social media posts. Not only is visual content processed much faster than the written word, but it’s much more memorable.


People retain only 20% of what they read and 10% of what they hear, but 80% of what they see.


Recent studies by the Content Marketing Institute reports that infographics and videos are still considered highly effective marketing tactics. As marketers increasingly embrace visual content, it’s become more than just a best practice to visually-stimulate your audience. It’s required to keep up, let alone stand out against your competition.


Make it your mission to ditch stock photos in the months to come, and choose to embrace custom images, collages, and high-quality creative commons-licensed pictures instead. Your blog marketing metrics will surely reflect your efforts:...

Jeff Domansky's insight:

Creating custom visuals makes for better marketing impact and ultimately, better results. I use each of these tools frequently, and they are easy to use and efficient.

more...
Gina Tucker's curator insight, December 16, 2014 7:50 PM

images have a HUGE impact on the readability of the content you share. Most content sharing tools will let you adjust  the images attached to your piece of content that make them as visually appealing as possible. Some bloggers tend to opt for smaller images with more text, but here at Scoop.it we believe that large and colorful images will have the biggest impact on your content. 
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

Visual Content Amplifies Your Building Products Marketing Message

Visual Content Amplifies Your Building Products Marketing Message | Public Relations & Social Marketing Insight | Scoop.it
From cmo-scan.com - December 3, 2014 2:28 AM

Visual content could well be the secret sauce you’ve been seeking to juice up your marketing plan. Research has shown that our brains process visual images much faster and more easily than words – written or spoken. And reportedly, most of the information received by our brains (90 percent) actually is visual.


In addition to faster, easier processing (or perhaps because of it) visual content is also more shareable. Visual building products marketing content such as photos, videos, infographics and even visual “memes” may prove effective within a campaign, on your social media platforms, and on your website.Here’s how to best leverage four types of visual content for building product marketing....

Jeff Domansky's insight:

When it comes to social marketing results, visuals mater.

more...
No comment yet.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

How to Use Visual Content to Improve Social Media Results

How to Use Visual Content to Improve Social Media Results | Public Relations & Social Marketing Insight | Scoop.it
From maximizesocialbusiness.com - November 8, 2014 3:17 AM

Did you know that 90 percent of information communicated to your brain is visual, and that visual content is processed 60,000 times faster than text?


This makes visual marketing a powerful tool in the arsenal of any business.Not only can visuals improve online visibility, but they also become your unique identifier. In a sea of social media noise, visuals create instant recognition. They allow your fans and followers to quickly recognize your content.


When you consider that there are 136,000 images shared every 60 seconds on Facebook alone, creating differentiation is critical....

Jeff Domansky's insight:

Visuals improve online visibility and become your unique identifier. Here are four tips to help you use visual content to improve social media results and create instant recognition!

more...
Marco Favero's curator insight, November 8, 2014 9:59 AM

aggiungi la tua intuizione ...
최혜진's curator insight, November 13, 2014 7:12 PM

Visual content has a lot of potentiality
Sign up to comment
About Follow us Resources Terms Mobile Features
Facebook
X
LinkedIn