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A new study finds that a correction that does its work in visual form is more likely to be accepted.
At this point, we pretty much take for granted the power of graphics to help journalists explain — stories, concepts, context. What we pay less attention to is graphics’ power to persuade. But that could (and, maybe, should) be changing. A new paper (pdf) on motivated reasoning and political misperception — the latest from political science professors Brendan Nyhan, of Dartmouth, and Jason Reifler, of Georgia State — suggests that graphics can also provide a powerful, and perhaps essential, way of counteracting misinformation. In the political world, in particular — but presumably in the broader sphere, as well....
Facinating implications for PR, marketing pros too...
