Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Visual Storytelling: The Big Trend for SXSW 2016 | Cool Infographics

Visual Storytelling: The Big Trend for SXSW 2016 | Cool Infographics | Public Relations & Social Marketing Insight | Scoop.it
From www.coolinfographics.com - August 22, 2015 11:05 PM

It’s only August, but voting is already underway for the March 2016 South By Southwest (SxSW) Interactive conference. Long thought of as the breeding ground for new ideas and creative technologies, we can gleam industry insights from the SXSW Interactive Festival. This year, I decided not to wait until the conference to delve into the veritable buffet of groundbreaking panels vying for festival space. This year’s PanelPicker interface received more than 4,000 proposals, which is an all-time record!

While a quick search of infographics yields only 11 results, a mere TWO actually have the word “Infographics” in the title. The industry discourse has shifted away from “how-to” models to “how to do it right.” Infographics have become a key format of the larger conversation: Visual Storytelling.

A quick search for “Visual Storytelling” yields over 200 talks in PanelPicker, along with hundreds more for “data visualization” and “visual content”.  Infographics are now used as one of many effective tools in the Marketer’s toolbox, and an accepted part of the larger conversation happening in the content marketing industry.

Visual storytelling is vital to content marketing success. The following types of visual content are at the forefront of the proposals for next year’s SXSW Interactive Festival.

Jeff Domansky's insight:

Visual storytelling in every form is more than a trend. It's a reality for content marketing.

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kelvin dsuja's curator insight, August 23, 2015 3:00 AM

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Nick Peperell's curator insight, September 21, 2015 7:21 AM

Great to see Gifographics in the content mix. Do these add anything beyond the static infographic itself? Be interested to get others thoughts?
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Cinemagram expands its horizons to Android, lets you create animated GIFs on the fly | engadget

Cinemagram expands its horizons to Android, lets you create animated GIFs on the fly | engadget | Public Relations & Social Marketing Insight | Scoop.it
From www.engadget.com - April 11, 2013 8:55 AM

The iOS legion has been able to play around with Cinemagram since February of last year, but now it's finally time for Android users to also experience what the app's all about. And while there are certainly other animated applications on the platform that are somewhat similar, Cinemagram stands out from the majority due to its built-in social features -- think of it as an Instagram of sorts, where other users can easily comment on and keep up with your recent four-second creations.

 

What's more, the app allows other tidbits like special effects to be added to videos, while the ability to share these "GIFs on steroids" to Facebook, Twitter and Tumblr are also options within Cinemagram....

Jeff Domansky's insight:

Cool content marketing possibilities...and more cute cat and dog pictures and sharing LOL.

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The Digital PR Opportunity - CommPRO.biz

The Digital PR Opportunity - CommPRO.biz | Public Relations & Social Marketing Insight | Scoop.it
From www.commpro.biz - June 29, 2013 1:34 AM

The demand for visual news has changed the way the media reports the news. Digital PR can provide the images, audio and video for their websites.... a recent Q & A with top journalists and bloggers from major publications they all said that their editors demand visuals with every story.


Why? Analytics of viewer behavior shows that when a story has images, video or charts to support and enhance the text, it can increase views by as much as 9.7x.The L.A. Times calls it “No story left behind.” All of them agreed that they use outside video. The only caveat was that the images and videos have to be original, good quality and relevant to the story.


“Visual information reigns supreme, from video to images to infographics. Overwhelmingly, marketers plan to add more video to content marketing initiatives, necessitating increased investment in both technology and production resources. Marketers’ confidence in and reliance on content marketing is beginning to diminish their reliance on print and broadcast advertising, as well as public relations.”

- Altimeter Group: Content, the new marketing equation


Think like a publisher. Get your Digital PR team trained to produce excellent visual material that extends the story. And learn to do it fast. Work with the media and help them to tell stories that capture people’s hearts....

Jeff Domansky's insight:

Visuals create impact and PR needs to produce and manage visuals to enhance communication and results.

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Video Marketing's curator insight, August 28, 2013 12:35 AM

Excerpt...

 

What brought this about?  A rapidly changing media landscape fueled by new technology:

In the year 2000 -

 46% of US adults used the Internet 5% had broadband at homeNo one was wirelessly connected10% were using the so-called “cloud”—or hosted applications and services delivered over the InternetWhile there were vigorous conversations going on in forums and message boards, there were no social networksConnections were slow and stationery and focused around your own computer

Fast forward to 2013:

85% of adults use the Internet.66% have broadband at homeTwo-thirds of those online use the “cloud”Connections are faster, mobile and focused on outside servers and storageThe Internet is the third most popular source for news, trailing behind local and national television, but ahead of newspapers and radio broadcastsAlmost two-thirds (61 percent) of people get news online and 68% have watched a video news story online. (Pew Research Center‘s Project for Excellence in Journalism)

 
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