Public Relations & Social Marketing Insight
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113 Visual Marketing Tools and Apps

113 Visual Marketing Tools and Apps | Public Relations & Social Marketing Insight | Scoop.it
From blog.wishpond.com - June 18, 2015 7:15 PM
The creation of visual elements is a huge part of a successful online marketing strategy.

Whether you need a blog article’s header, a social media post, an entire ebook, infographic or a slide deck, there are tools out there that can help make your life easier. These tools save us time, energy, and can turn an amateur’s creativity into something that looks straight out of a design school.

Here are 113 visual marketing tools you might want to take a look at...
Jeff Domansky's insight:

Great list of valuable visual marketing tools from Wishpond.

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Periscope, Meerkat and the Journalism of Now | Mediashift

Periscope, Meerkat and the Journalism of Now | Mediashift | Public Relations & Social Marketing Insight | Scoop.it
From www.pbs.org - April 14, 2015 7:16 PM

This semester’s Future of Journalism assignment centered on live streaming video. In the past two months, we’ve seen the emergence of two new apps — Meerkat and Periscope — that have turned streaming video into a niche experience into something that anyone with an iPhone can do. Streaming video has been around longer than these apps, available via services such as Ustream, but these apps have added simple, elegant interfaces and social sharing ease to the mix. Regular citizens and everyday reporters alike are now broadcast reporters.

(Editor’s note: A separate post on Meerkat ran last week, and our #EdShift chat at 1 ET Tuesday, April 14, will cover streaming services and their usefulness in classes and newsrooms.)

Consider what Dan Pfeiffer, the former press secretary for President Obama, said in a post recently about live streaming and the upcoming 2016 presidential campaign:

If 2004 was about Meetup, 2008 was about Facebook, and 2012 was about Twitter, 2016 is going to be about Meerkat (or something just like it)....

Jeff Domansky's insight:

Meerkat and Periscope are both interesting tools for journalism and marketing. Several Mediashift articles will help guide you in learning more. Good reading.

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