Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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The New York Public Library just uploaded nearly 200,000 images you can use for free

The New York Public Library just uploaded nearly 200,000 images you can use for free | Public Relations & Social Marketing Insight | Scoop.it

The New York Public Library just released a treasure trove of digitized public domain images, everything from epic poetry from the 11th century to photographs of used car lots in Columbus, Ohio from the 1930s. Over 180,000 manuscripts, maps, photographs, sheet music, lithographs, postcards, and other images were released online Wednesday in incredibly high resolution, and are available to download using the library's user-friendly visualization tool. It's a nostalgist's dream come true....

Jeff Domansky's insight:

An excellent, free resource for high quality historical photos when you need them.

Margarita Saucedo's curator insight, February 6, 2017 11:39 AM
Cuando se anda en búsqueda de buenas imágenes
Mike McCallister's curator insight, February 6, 2017 4:20 PM

Blogs and social media posts are always enhanced by graphics. More people look at and interact with posts with photos. Here's another place to find compelling graphics.

ROCAFORT's curator insight, February 7, 2017 2:48 PM
The New York Public Library just uploaded nearly 200,000 images you can use for free
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37+ Tips and Tools for Picture-Perfect Visual Content

37+ Tips and Tools for Picture-Perfect Visual Content | Public Relations & Social Marketing Insight | Scoop.it

I’m sure I won’t blow your mind by saying that visuals are essential to creating content that will help your business stand out and draw in an audience. Not only do images help make text-centric content more readable, digestible, and memorable, but they can also be used to craft compelling messages that speak volumes without using a single word — just ask anyone who has posted a photo on Instagram or created a “Snap” to share a memorable moment with friends.

Nearly a year ago, I compiled a collection of best-practice tips from some of the industry’s most creative and design-minded content experts, along with helpful imaging tools and examples. But, considering how rapidly visual trends come and go, we at CMI felt it was time to take another look at how to let your brand’s photos, videos, and graphics do the talking.

Of course, we wouldn’t want a retrospective on such an image-conscious topic to show visible signs of aging; we’ve freshened up the discussion with a few new tips, tricks, and takeaways....

Jeff Domansky's insight:

Very useful resource for visual tips and tools to help you create compelling content.

Bovee & Thill's Online Business Communication Magazines's curator insight, October 2, 2016 3:23 PM

 

"Nearly a year ago, I compiled a collection of best-practice tips from some of the industry’s most creative and design-minded content experts, along with helpful imaging tools and examples. But, considering how rapidly visual trends come and go, we at CMI felt it was time to take another look at how to let your brand’s photos, videos, and graphics do the talking.

Of course, we wouldn’t want a retrospective on such an image-conscious topic to show visible signs of aging; we’ve freshened up the discussion with a few new tips, tricks, and takeaways." . . .

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11 Photo Post Ideas That Your Business Should Use Today

11 Photo Post Ideas That Your Business Should Use Today | Public Relations & Social Marketing Insight | Scoop.it
Having your post go viral on social media – getting hundreds of Likes, Shares or Retweets as a response to your efforts – is the one thing that excites every social media administrator. But in order to get one step closer to achieving that, you have to understand what triggers people to share in the first place.


The New York Times Customer Insight Group published a fascinating study called the Psychology of Sharing, and defined 5 top reasons that motivate people to share content with others online:
-  To Inform and Influence - 49% say sharing allows them to inform others of products they care about and potentially change opinions or encourage action
-  To Show Your Identity - 68% share to give people a better sense of who they are and what they care about and to reinforce the image they would like to present
-  To Connect with Others - 78% share information online because it lets them stay connected to people they may not otherwise stay in touch with, and 73% share information because it helps them connect with others who share their interests
-  To Feel Valuable - 69% share information because it allows them to feel more involved in the world
-  To Show Support - 84% share because it is a way to support causes or issues they care about...

Jeff Domansky's insight:

Jeff Bullas offers a collection of useful photo tips for bloggers and marketers. Recommended reading. 9/10

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How to Choose the Right Stock Photo for Your Next Project

How to Choose the Right Stock Photo for Your Next Project | Public Relations & Social Marketing Insight | Scoop.it

There are so many great sources for free photos. I find myself asking these questions most every time I pick a photo—how to identify the right stock photo for a project. There’s a good bit of research and advice out there on how to make the best choice when it comes to stock photos. Take a look at what I’ve found here....

Jeff Domansky's insight:

Kevan Lee shares a simple overview of the what to consider when choosing the right stock photos for your next project.

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15 Places to Find Free Images for Your Blog | B2B

15 Places to Find Free Images for Your Blog | B2B | Public Relations & Social Marketing Insight | Scoop.it

...It’s certainly possible to buy images. In fact, it’s easy. However, it can get expensive pretty quickly, especially if you’re committed to delivering quality visual content. If your budget is tight, you’ll be thrilled to learn that there are places to find images on the web for free.


Are you wondering where and how to find free images for your blog? Just use the websites below to begin discovering and downloading cost-free content in seconds!...

Jeff Domansky's insight:

Useful list and several new visual sources to me. Recommended. 7/10

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10 Instagram Tips for Photographers

10 Instagram Tips for Photographers | Public Relations & Social Marketing Insight | Scoop.it

Small pictures can make a big difference in a mobile-driven world.

Quite often other photographers tell me “I don’t have time for another social network and I don’t need Instagram.” Yet they spend hours posting on Facebook, 500px and Flickr where almost zero potential clients will see their work.

They’re basically getting followers, likes, and comments coming from other photographers. Instagram can be useful in ways you might not have thought of before, and it shouldn’t take you too much time to build a presence on it.

In this article, I’ll try to share a bit of my experience on this social network as a photographer (@zellersamuel 12k followers) and how it benefits my work....

Jeff Domansky's insight:

Photographer Samuel Zeller shares in histogram photo tips.

Lou Denim's curator insight, October 31, 2016 6:57 AM

Photographer Samuel Zeller shares in histogram photo tips.

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How to 'Un-Stock' Your Photography: 8 Examples That'll Change the Way You Choose Photos

How to 'Un-Stock' Your Photography: 8 Examples That'll Change the Way You Choose Photos | Public Relations & Social Marketing Insight | Scoop.it

Think of all the photos of smiling receptionists and perfectly suited business leaders you've come across. These images may compete for attention, but often fail to register, simply because your customers can’t identify with them.


Use photos that more closely relate to your audience. It’s what we call "real photography" here at EyeEm: Unique captures, delightful moments, and surprising perspectives. Images that are more concrete will resonate with audiences much more powerfully since they show real life rather than staged situations.


To visualize what we mean, we put together a handful of generic images alongside a ‘real’ counterpart sourced from our community of photographers. The proof is in the pictures, but we'll let you see for yourself....

Jeff Domansky's insight:

Learn how to choose more authentic images for your marketing efforts by checking out these eight examples.

Carol Isakson's curator insight, August 25, 2016 9:33 AM
Share with other web content providers to help move away from clipart and copyrighted images!
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Visual Hunt

Visual Hunt | Public Relations & Social Marketing Insight | Scoop.it
High quality free photos in one place. We hunt for best free images from many online sources and pull them all together in one spot. Most of our photos are CC0 license (do whatever you want). Additionally we offer all Creative Commons and Public Domain photos from sources like Flickr and make it posible to embed them directly from our website.

Just start searching for images or inspirations and find high-resolution photos for your project. You can search and filter by color or check photos popularity on the Web (beta feature).
Jeff Domansky's insight:

VisualHunt is a valuable source for photos for commercial, free and creative Commons usage. It has one unique feature that is very useful for bloggers and marketers – ability to search images by color. Designers take note.

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53+ Free Image Sources For Your Blog and Social Media Posts

53+ Free Image Sources For Your Blog and Social Media Posts | Public Relations & Social Marketing Insight | Scoop.it
Find the visual content you need with our complete list of free image sources, offering high-quality images for your blog posts and social media updates.
Jeff Domansky's insight:

Great photo resources from Buffer! Recommended for bloggers, content and marketing pros. 9/10

Chris Bantock's curator insight, May 19, 2014 4:53 AM

Useful links

Cindy Navarro's curator insight, May 19, 2014 9:57 PM

Thanks to Jeff Domanski for this. 

Ideas 2 Propel U's curator insight, May 20, 2014 1:23 AM

Excellent free image sources.

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How to Select the Perfect Image for Your Next Blog Post

How to Select the Perfect Image for Your Next Blog Post | Public Relations & Social Marketing Insight | Scoop.it
Believe it or not, when it comes to blog content, there's a science to image selection. Here's how to choose a perfect, well-optimized image for every post.
Jeff Domansky's insight:

Nice basic photo tips and resources for bloggers, web content.

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