Public Relations & Social Marketing Insight

Whether you promote content that is fresh or seasonal, evergreen or topical, your endeavor will be meaningless if it doesn’t make your readers sizzle and pop with excitement. How do you capture the attention of your audience without crafting content from scratch?

Perhaps all you need is a high-quality photo. Not a bland, lifeless image, but an attention-grabbing picture — one with a story behind it. Maybe you need a series of compelling images if you’re marketing a lengthy content piece.

Research shows that:

• Color visuals increase a person’s willingness to go through a content piece by 80%.
• Posts or articles with images receive 94% more views than posts or articles without images.
• Understanding of content jumps from 70% to 95% with the integration of images....

The New York Public Library just released a treasure trove of digitized public domain images, everything from epic poetry from the 11th century to photographs of used car lots in Columbus, Ohio from the 1930s. Over 180,000 manuscripts, maps, photographs, sheet music, lithographs, postcards, and other images were released online Wednesday in incredibly high resolution, and are available to download using the library's user-friendly visualization tool. It's a nostalgist's dream come true....

“Humans are complex and unpredictable, and there’s no reason why brand visuals can’t be, too.” – Lauren Catten, Art Director at Getty Images

Imagination is one of the four factors that make for a powerful image, and nothing stirs it more than Surreality – one of iStock & Getty Images’ 2016’s top visual trends.  

The reason is simple: these original and sometimes peculiar compositions trigger a feeling of pleasure in experiencing the unpredictable. The aesthetic can transform an ordinary topic into something new and exciting. It can help distinguish a brand in a sea of similarity, making for memorable content that leaves a lasting impression. And, thanks to its hyper-immersive, psychedelic visuals, it has very broad appeal.

Nature-related images work as a particularly potent metaphor in this realm, leaving room for interpretation and creating meaningful connections with your content....