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Is Instagram part of your marketing strategy? With 600 million users, Instagram’s growth is showing no signs of slowing down anytime soon. It’s become a prime place for brands to show off their personalities and promote their products to the world. We've put together 20 great examples of Instagram marketing from top brands like Disney, Nike, and Tesla to help give you the edge and inspire your Instagram marketing....
A marketing strategy is incomplete without exploring the prospects that Instagram has to offer. With users being obsessed with it, marketers just cannot avoid it. The marketers have mastered the de-cluttering Facebook and reached their desired audience and they have understood the limitations of Twitter’s 140 characters, but Instagram can be slightly tricky. In order to boost your followers on Instagram, you need to have some tricks up your sleeves. I have compiled a list of five easy ways to boost your Instagram followers.
Ignore Instagram at your own peril.
Since Facebook’s acquisition of the channel in 2012, Instagram growth has exploded, with 300 million active users, 30 billion photos shared, and an average of 70 million photos posted per day.
People are engaging with Instagram posts on levels unparalleled by any other social network. According to Forrester research, Instagram user interactions with brands is 400% higher than on Facebook and Twitter, delivering 58 times more engagement per follower than Facebook and 120 times more engagement per follower than Twitter.
So how can brands start building an Instagram presence? And how do you start engaging with followers to drive sales?
Here are five tips to get you started:...
For brands on Instagram, Likes don’t just represent engagement, they represent permission! Consumers who are liking an image that a brand produces are, in essence, inviting the brand into their life and acknowledging the brand’s creativity. Ultimately, this helps to create a more emotional connection. In effect, your brand is now in a screen along with consumers’ best friends.
Given the power of the “double-tap” on Instagram, Curalate was interested in discovering which types of image characteristics may drive more likes. In order to do so, we looked at a range of image features across 8,000,000 Instagram photos — including lightness, color, texture and background ratio — and found a few interesting results (see below). And although our data says what and not necessarily why, we have a strong hypothesis on the reasoning behind some of the results…
For instance, we found that images with a single dominant hue performed best. This is probably due to the fact that when you’re viewing an image just mere inches from your face, the absence of chaos can help you focus. Additionally, the fact that textured images generated more engagement could mean that various ridges and shadows grab eyeballs and cause a user to stop and take a harder look at a photo....
If you are marketing to teens (and college-age youths), the time has come to beef up your Instagram presence, as this recent SocialTimes article demonstrates. Here are tips for using Instagram to build your fan base and generate sales revenue, based in large part on what we learned during the successful launch of our sister company, Pro Stock Hockey.
A few quick stats on the company’s Instagram results to date: - 1,972 (highly relevant) followers
- 21,740 likes
- 260 likes/photo
- 99.9 acclaim value
- (BTW, Followers for Instagram is a great Instagram management app)...
n the Part One of Visual Marketing with Instagram series we talked about some facts about Instagram and how to get started with Instagram for your visual marketing.Just like any other social network out there, there are some best practices and right ways to use it and in this part of the series, we will focus on how to effectively use Instagram to make the most out of this platform...
Do you want more people to notice you on Instagram?Have you looked at how other brands are increasing their Instagram visibility?With the right pictures and tactics, you can create a stronger Instagram presence.In this article you’ll discover five ways you can build visibility on Instagram....
They say a picture is worth a thousand words. Photo-sharing site Instagram can be worth a lot more to brands constantly trying to cut through the clutter. ... But PR execs have to look at Instagram in a different light, according to Matt Rozen, group manager of corporate social media at Adobe.
The photo-sharing site, which Facebook acquired last year for $1 billion, isn’t necessarily designed to draw people to a different Web destination, but play directly to their emotional center.
“I don't think people click on links in Instagram comments, nor do I think people will take action” if there is a call to action embedded in the picture, said Rozen. “People look at Instagram for a quick fix, a laugh, to be inspired or even to be surprised.”
The challenge for PR pros is how to convert words that take up a good part of the daily PR traffic into images that will enhance their messages....
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This can be broken into three phases as we enter the age of visual culture and language.
Phase One: Massive increase in photo creation
Ten percent of photos taken by humankind took place in the last 12 months
Phase Two: The Rise of Image Centric Social Networks
Photos are becoming the “universal language”.1 The fastest growing social media networks are not surprisingly Facebook, Tumblr and Instagram.
These social networks are the names on everyone’s lips as they have embraced the visual medium and have made it easy to upload and share images and photos online.
Phase Three: Images become Interactive
Pinterest is one of the first platforms that allows you to interact with static images and Luminate’s image apps (which are used by more than 100 million consumers) is also an example.
So how and why should you use images in your business communications, marketing and social networks?...
If you're in the business of selling food products -- or drink products, for that matter -- then it's incredibly important to know how to take appetizing pictures. Today's consumers expect you to use visual platforms such as Instagram and Facebook to promote your products, offer recipe ideas, announce events and promotions, and show off the human side of your community and culture.
But what does a great food brand Instagram account look like? To give you a little inspiration, we've found 15 food and drink brands that are getting noticed on Instagram. Check them out for examples of how to use the visual platform to and gain fans, followers, and loyal customers....
People love photos & videos!And that’s what Instagram’s all about: showcasing your company’s personality in a fast & mobile-friendly way.
But it’s more than just getting new customers, it’s about making friends — and connecting with your audience.
So, in the spirit of Instagram brevity, in this short article I have 5 Instagram tips from Constant Contact that will put you among the best brands there....
Seen through the filter of Instagram, the world is a beautiful place: high-contrast blue skies; sepia-tinted sunsets; exquisite plates of food and raindrops sliding down windows in perfect formation. It may be a manipulated perspective on life, but 200 million people across the world now use the photo app, sharing 60m pictures a day. Yet for some users, Instagram is generating more than appreciative likes and comments as they document their lives, travels and eating habits on their smartphones.
From Nike to the Namibian tourist board, brands and organisations are turning to the most followed users in the pursuit of a broader and younger audience – and are paying handsomely for their services.
Cue the rise of the Instagram professionals, users who began using the app for fun but are now earning six-figure salaries and being flown around the world to take photos to share with their thousands, sometimes hundreds of thousands, of followers....
New technology breeds brand experimentation. Here, RPA's J Barbush provides a brief troubleshooting guide for Instagram's new time-lapse app, Hyperlapse.
Participation leads to inspiration, so whenever a new social tool comes out, I test it myself before introducing it to clients. While I was at a photo shoot in downtown L.A. this week, I took some time to play with Hyperlapse, a new app from Instagram that lets you convert video to time-lapse. Here are some things brands should keep in mind when using it....
Instagram's platform continues to generate impressive metrics from year to the next. Since the acquisition by the parent company Facebook it has been nothing short of social media success and victory for users actively posting on the platform.
...What certainly became an internet sensation for fans of Instagram was the addition of the video feature in 2013. This not only dazzled its user base, but marketers certainly found a useful way to present products and services to better target their messages to these masses.
As with any existing social media networking service there are a few strategies to consider and certain practices to stay away from. Whatever the hobby, activity or job-related venture you are currently in chances are you have a story that you can tell with Instagram’s phenomenal visual power....
Instagram is becoming a core platform for brands to engage with consumers since it registers consumer engagement 18 times that of Facebook and 48 times that of Twitter, according to the latest report from L2 Think Tank.
The "Intelligence Report: Social Platforms" found that the visual component of Instagram has helped the platform grow to 100 million users with the average luxury brand having 100,000 followers. Other visual platforms such as Vine, Pinterest and YouTube have grown significantly and continue to be platforms for brands to deeply engage with consumers.
"For all the mindshare that it occupies, social media ultimately drives very little ecommerce, less than 0.25 percent, and site traffic, less than 3 percent, for prestige brands," said Danielle Bailey, research lead L2 Think Tank, New York....
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20 brands that are using Instagram effectively for marketing.