Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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15 Food Brands With Instagram Content Worth Drooling Over

15 Food Brands With Instagram Content Worth Drooling Over | Public Relations & Social Marketing Insight | Scoop.it
From blog.hubspot.com - September 13, 2015 2:51 AM

If you're in the business of selling food products -- or drink products, for that matter -- then it's incredibly important to know how to take appetizing pictures. Today's consumers expect you to use visual platforms such as Instagram and Facebook to promote your products, offer recipe ideas, announce events and promotions, and show off the human side of your community and culture.


But what does a great food brand Instagram account look like? To give you a little inspiration, we've found 15 food and drink brands that are getting noticed on Instagram. Check them out for examples of how to use the visual platform to and gain fans, followers, and loyal customers....

Jeff Domansky's insight:

Check out these 15 food and drink brands that are using the Instagram platform to gain fans, followers, and loyal customers. Valuable Instagram marketing tips.

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10 Tips for Using Instagram to Create Fans and Make Sales | SocialTimes

10 Tips for Using Instagram to Create Fans and Make Sales | SocialTimes | Public Relations & Social Marketing Insight | Scoop.it
From socialtimes.com - October 4, 2014 3:37 AM

If you are marketing to teens (and college-age youths), the time has come to beef up your Instagram presence, as this recent SocialTimes article demonstrates. Here are tips for using Instagram to build your fan base and generate sales revenue, based in large part on what we learned during the successful launch of our sister company, Pro Stock Hockey.


A few quick stats on the company’s Instagram results to date:

  • 1,972 (highly relevant) followers
  • 21,740 likes
  • 260 likes/photo
  • 99.9 acclaim value 
  • (BTW, Followers for Instagram is a great Instagram management app)...
Jeff Domansky's insight:

Here are some practical tips for using Instagram to build your fan base and generate sales revenue.

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Scott Grodofsky's curator insight, October 8, 2014 6:50 PM

These is a great way to get people to like your page and get them to  look at your page regularly. There were a few ways that I felt would help gets consumers attention. If you add contest regularly people will be looking on your page more often. It doesn't have to be a big prize but if you give away something that will get peoples attention. Also I really like the idea of using direct (private) messaging. This makes followers feel like they have a part in the company. That is very important because it makes them feel special and it helps you stand out from other companies. 
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Wild Apricot Blog : “Selfie” Generation Wants to See Your Stories

Wild Apricot Blog : “Selfie” Generation Wants to See Your Stories | Public Relations & Social Marketing Insight | Scoop.it
From www.wildapricot.com - May 8, 2014 7:39 PM

...According to Ben Baker (npEngage), “1.1 posts including the hashtag “#selfie” were uploaded to Instagram every single second, that means 4,000 were uploaded per hour, 95,700 were uploaded per day, and a whopping 34,924,648 were uploaded across the entirety of 2013.”


1.1 per second! And of course, that's just the photos that were tagged and uploaded to Instagram, never mind all those shared on Facebook, Snapchat, etc. 

Understanding how this impacts your communications 

So why should we care that an entire generation (and many of us older folks too) are taking "selfies"? As Baker suggests in his post, while the “selfie” trend might fade away, it offers some insight into an entire generation of Millennials – their social media habits and more generally, the ways they prefer to connect and be communicated with....

Jeff Domansky's insight:

You can run, but you can't hide from selfies. Here's how to use them before they get old!

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Instagram users turn flash into cash, as companies eye new advertising market

Instagram users turn flash into cash, as companies eye new advertising market | Public Relations & Social Marketing Insight | Scoop.it
From www.theguardian.com - November 30, 2014 11:36 PM

Seen through the filter of Instagram, the world is a beautiful place: high-contrast blue skies; sepia-tinted sunsets; exquisite plates of food and raindrops sliding down windows in perfect formation. It may be a manipulated perspective on life, but 200 million people across the world now use the photo app, sharing 60m pictures a day. Yet for some users, Instagram is generating more than appreciative likes and comments as they document their lives, travels and eating habits on their smartphones.

From Nike to the Namibian tourist board, brands and organisations are turning to the most followed users in the pursuit of a broader and younger audience – and are paying handsomely for their services.

Cue the rise of the Instagram professionals, users who began using the app for fun but are now earning six-figure salaries and being flown around the world to take photos to share with their thousands, sometimes hundreds of thousands, of followers....

Jeff Domansky's insight:

The big bucks have arrived and Instagram and some smart content pros are capitalizing.

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Instagram User Generated Content Rocks Marketing Results | Heidi Cohen

Instagram User Generated Content Rocks Marketing Results | Heidi Cohen | Public Relations & Social Marketing Insight | Scoop.it
From heidicohen.com - June 7, 2014 6:37 PM

...What can a savvy content marketer like you do to get messages to break through the 12+ hours of media clutter their target audience takes in on a daily basis?



The answer is a no brainer.


Take a page from your consumers’ social media streams. Make your content marketing look and feel like the information your audience’s family and friends share on social media....

Jeff Domansky's insight:

Is Instagram user generated content (UGC) part of your content marketing mix? Heidi Cohen says it should be.

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