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Scoop.it!
Quick Sprout recently gathered some data for image use in blog posts, which suggests, among other things, that using royalty-free images are no longer beneficial to a blog post’s success. Neil Patel and his team did a quality job using 41 blogs from varying industries as the sample. You can also do this same study for your blog for even more relevant info. My experience tell me these lessons will hold for most businesses.... 
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Scoop.it!
So your online business has always experienced praise for its crisp quality content from customers and admirers? But as of late, maybe you’ve noticed that your posts are facing a lot of stagnancy in reaching your perfect target audience? And after initial analysis, you may have realized that your social media messages somehow lacked the “visual magic” that is necessary for image success? Below are some tips to get you back on track....
Jeff Domansky's insight:
Pictures matter and they do have major impact on your visitors.
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Scoop.it!
...So even if you don’t “do” Pinterest or Instagram, your content needs to have some kind of visual element if it’s going to rack up likes and shares. This is, of course, great news if you’re naturally creative with visuals… But if you’re like me, it means you’re likely to be stuck with stock photography. As Seinfeld would say, “not that there’s anything wrong with that,” but when you pull up “happy-woman-at-computer.jpg” for the umpteetnth time, you start looking around for something with a little more pizazz. Enter the meme. If you’ve never heard of memes (pronounced meemz), I guarantee you’ve seen at least one. They’re those funny images you see all over Facebook, Twitter and elsewhere on the inter-tubes with different messaging embedded. One of my favorites is the Boromir ”One Does Not Simply …” image from Lord of the Rings that I’ve included above. Look familiar? The good news is that you don’t need Photoshop to create and share your very own memes—just an Internet connection. There are several (free) meme creation websites out there; I’m partial to memegenerator.net, which is super-easy to use...
Jeff Domansky's insight:
Good tip for better visual marketing and the suggestion of the meme generator tools is a good one. You too can create your own memes but do it judiciously or you'll just look silly and certainly not get results.
Darrin Donahoo's curator insight,
November 2, 2013 2:58 PM
Here is a perfect example on how people are trying to get away from tradition advertising and using memes
Scoop.it!
In a world where half of Facebook posts are now images, Web editors swoon over responsive design and brands place photos in tweets, it’s clear the Internet has become a more visual place. Now, one company is looking to exploit the love of pictures with a product that both editors and advertisers can use to make digital images more interactive, engaging and, perhaps most importantly, super shareable.
"If you communicate through an image, people engage with it—we know that because of Facebook," said Neil Vineberg, CMO of the two-year-old startup ThingLink. "And if you put content inside an image, the engagements go crazy." Vineberg observed that images embedded with videos, annotations or links see clickthrough rates of as much as 50 percent.
Forbes recently started using ThingLink to enhance its storytelling on the Web, turning a pictorial of the Forbes 400 into an interactive infographic complete with videos, story links and data. Want to know more about Oprah or Warren Buffet? Just hover over a button embedded in the picture, then click. Some 100,000 other publishers have signed on....
Jeff Domansky's insight:
ThingLink looks very promising for enhanced communication in every sector from PR, marketing and content marketing to education.
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Forget those stock photos and check what works best for business. There are some differences. Valuable reading. 9/10