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B2B Beat: 12 Revealing Marketing Quotes from CES

B2B Beat: 12 Revealing Marketing Quotes from CES | Public Relations & Social Marketing Insight | Scoop.it
From business.linkedin.com - January 9, 2017 11:41 AM

The 2017 edition of the Consumer Electronics Show, which concluded today in Las Vegas, featured boatloads of new technologies, driverless cars full of new technologies. Many of these advances, particularly Artificial Intelligence, Augmented Reality, and Virtual Reality, have great appeal to marketers.


AI, AR, and VR are poised to be transformative technologies for marketers — if not right this minute. For the most part, aside from some tentative and necessary experimentation, marketers remain focused on what can help them immediately.


This cross section of 12 quotes from the CES sessions indicates that marketers, for now, will pay more attention to more familiar acronyms, such as CM (content marketing); DDM (data-driven marketing); and CX (customer experience) than to AI, AR, and VR:...

Jeff Domansky's insight:

12 quotes from the Consumer Electronics Show show that marketers are intrigued by new technologies such as AI, AR, and VR, but are hesitant to invest heavily in these nascent technologies right now.

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The promise and growing pains of social VR

The promise and growing pains of social VR | Public Relations & Social Marketing Insight | Scoop.it
From www.usatoday.com - June 1, 2016 5:26 PM

Altspace has also just introduced technology it calls FrontRow that promises to make it possible for thousands of people to watch a performer in VR, yet feel like they’re up close no matter where they’re physically situated.

The company’s first big FrontRow showcase was when comedian Reggie Watts took the virtual stage Thursday night. But when I repeatedly tried to attend the event, I kept getting a black screen instead. Well into Watts’ one-hour performance, I finally got in, as Altspace feverishly worked in real time to fix the bugs.

Nine other avatars were visible inside this "comedy club" environment, not counting the avatar for Watts himself. Alas, the problems persisted—choppy movement, lags, poor sound.

Reggie Watts performs in AltspaceVR. (Photo: AltspaceVR)
AltspaceVR’s CEO Eric Romo concedes that the experience was “mixed.” At peak there were more than 1200 attendees, exceeding company expectations, and about ten times as many people, Romo believes, who have ever gathered before for a single VR event. It was also something of an achievement that attendees could come at it from different VR vehicles.

But then there were all the many people like me who had a heck of a time getting in....

Jeff Domansky's insight:

Lots of potential, but here's a virtual reality check.

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