Public Relations & Social Marketing Insight

It was recently announced that Instagram has doubled its monthly active user base since 2014, which means a lot more people are viewing and sharing photos. Plus, visual content is 40X more likely to get shared on social media than other types. In other words, people like to be shown, not told -- and in turn, they share.

For that reason, it's important for marketers to know how to create compelling visuals for their business' social networks and blogs. And while it can be worth putting the investment of time and money into photo editing software on your computer, many of us are exclusively using our phones to take pictures and could stand to edit them without uploading them to a desktop.

That's especially true when you're posting in real time, like at an event. Luckily, there are tons of great photo and video editing apps out there for mobile devices -- some of them even cost a few bucks. But which are the best, free or paid? Check out our shortlist below....

Recently, I stumbled upon Sketch Toy - a web-based drawing tool and Chrome App that allows you to quickly create and share drawings from any browser.

What makes Sketch Toy different from other tools is the ability to not only draw, but also automatically convert your drawings into step-by-step animations that can be shared with a link. Additionally, anyone who accesses your drawing can then add on to it and generate a new link to share, allowing students to quickly iterate on each others' drawings WITHOUT needing an account!

Sketch Toy also lets you rotate your drawings as 3D models and includes a "vibration" setting which makes your drawings appear slightly animated - much like Squigglevision. You can also drag any image from your desktop onto the screen and incorporate it into your drawing.