Achieving a fantastic online course is more or less equivalent to creating one or more great videos for your students. Luckily, nowadays video production is not just a privilege of the professionals. Impressive techniques that are popular amongst the experienced moviemakers have become available to beginners too. Affordable software and easy-to-use apps empower you as a course maker and unleash your creativity resulting in impressive instructional videos.
When it comes to video editing, you may be wondering what’s the best tool to use. The plethora of available software makes it even harder to choose. We did the hard work and the testing and curated the best software for you. So, let us guide you through the most popular and consumer-friendly video editing tools on the market.
Here are the top 21 tools we selected and tested for you. Let’s see what suits your needs...
Jeff Domansky's insight:
Terrific collection of video tools. Recommended reading.
"We don't have the budget" is no longer an excuse. Learn how to create high-quality promo videos on a budget that works for your company.
Currently, YouTube boasts nearly two billion monthly users who watch more than an hour of video content daily, on average. Facebook video posts aren’t far behind, either. The total amount of videos on Facebook has increased by 94% annually from 2014 to 2015. In November of 2015, Facebook hit over 8 billion daily video views, doubling the video traffic in less than a year.
Jeff Domansky's insight:
Cisco estimates that video traffic will account for 82% of all global internet traffic by 2021. Smart video tips for the budget -conscious.
Many experts predicted that 2017-2018 would be the “age of video marketing on social media” and the data is showing that they were overwhelmingly correct.
Video has erupted onto the scene with brands and businesses creating more video than ever before – with no signs of slowing down.
Consumers are loving it, too! HubSpot, for example, found that 43% of people want to see more video content from marketers. And that 51.9% of marketing professionals worldwide name video as the type of content with the best ROI.
But one aspect of creating video content that’s often overlooked is finding the background music. We’ve scoured the internet to find some of the best places to find high-quality background music for video .
Jeff Domansky's insight:
Great resource for background music for your videos and other production.
It’s extremely likely that your target audience wants video content. Brands that create useful, engaging video will quickly surpass their competitors who don’t. So whether your brand sells baby strollers or enterprise-level cloud-based SaaS solutions, it makes sense to get into video.
Granted, video can be complicated and expensive. You could spend thousands of dollars on equipment, hire someone to shoot and edit the final product, or turn your conference room into a fully-functioning television studio. But there’s no need to go that far to see if video fits your content strategy.
Here are four cheap ways to get started with video content marketing....
Jeff Domansky's insight:
Learn four easy & cheap ways to explore video content marketing. You don’t need a production house to create compelling video; use these tips to get started.
A study by Animoto asked 1,000 consumers what they want to see with regard to social video. It also surveyed 500 marketers to determine whether they are fulfilling those expectations.
Highlights from the study were compiled into an infographic, which includes the following findings:
• 39% of consumers are more likely to finish videos that have subtitles. (The infographic reports that, according to Digiday, 85% of Facebook video is watched without sound.)
• Preference between pre-recorded video and Facebook Live was split nearly down the middle, with pre-recorded video having just a slight edge (52% vs. 48%).
• 81% of marketers optimize their social videos for mobile....
Jeff Domansky's insight:
Video use in social media has grown. Marketers are figuring out how to handle video on social channels. Meanwhile, consumers have their own expectations. See how both are using social video.
Luckily, more user-friendly video tools are emerging on the market, which means even if you’re the one-person marketing powerhouse of your company, you can create shareable, memorable videos that drive engagement and conversions.
In this post, we’ll walk you through the metrics you should be tracking on your videos, the crucial elements of an on-brand video, and exactly how to post and promote your video on every channel using HubSpot....
Jeff Domansky's insight:
Learn how to create and promote videos that will send your social followers and customers directly to the 'share' button.
We get that question a lot. The thing is, it’s not always easy to understand what Mention does, what media monitoring is, or how we make your life easier.
So we decided to create a long overdue but short video to explain just that. It wasn’t easy, but we’re very glad we did it, and are quite happy with how it turned out:
So that’s our video. It’s only a minute long. But it took no less than 160 hours of researching, brainstorming, writing, a bit of screaming, and lots of trying. We learned heaps, and we’d like to share all of it with you.
If you’re thinking of creating a product video but don’t know where to start, read on to see every step we took and learn from our experience....
Jeff Domansky's insight:
Want to create a product video but don't know where to start? Mention just created thers. Read on to see every step they took and learn from their experience.
Video marketers know we lack patience. So they're starting to tailor content for our dwindling attention spans. In fact, 56% of all videos published in the last year are less than 2 minutes long.
But marketers must innovate further because users expect different video lengths on different platforms. Odds are, they're more willing to watch a 2 minute long video on YouTube than on Twitter.
If you don't customize video length for each platform, then you're not fully catering to your audience. Sooner or later, the attention they give to your brand will wither away.
That's why we decided to create this handy, bookmarkable infographic about the optimal video length for the most popular video channels. To help you better engage your audience on Instagram, Twitter, Facebook, and YouTube, we extracted insights from HubSpot's own social and YouTube data, and combined it with existing research in the area. ...
Jeff Domansky's insight:
Check out the ideal video lengths for Facebook, Instagram, Twitter, and YouTube.
I found this really interesting, but not all that surprising! Keep it short and simple! I need to do this with my blog posts -- I think they're too long!
Facebook focuses on idea sharing, Twitter is all about broadcasting your thoughts, Instagram prioritizes the visually interesting, and Pinterest provides storage for the content and products you love.
Each social media site is designed to serve a different purpose, so we use it differently. It’s no surprise, then, that we’ll watch—and expect—different types of video on each platform.
In this post, we’re going to go over how to use video marketing on each individual social media site for best results, including ideal length, file size, and best practices....
Jeff Domansky's insight:
Excellent reference for using video on the biggest social media platforms. Recommended reading. 9/10
Slides features beautiful, modern templates and dazzling designs, with a dash of PowToon’s quirky, animatedly entertaining style. You can also fully customize your #Slides presentation within the PowToon Studio.
Slidely - Create, share and discover visual moments in beautiful and creative ways. Use our slideshow, video and collage maker to turn your photos and videos into stunning collections.
This short video was produced to show how quick and easy it is to produce a video from an existing blog post using the free Lumen 5 video tool.
Lumen 5 is an AI-powered video creation platform that turns blog posts into engaging videos. Using the tool is easy, intuitive and surprisingly fast. After producing a few Lumen 5 videos, I expect you could create one in as little as 10 minutes from existing content like a blog post. You can see my original blog post here http://bit.ly/LaoTzu8 to compare it with the video produced so effortlessly.
The creative and marketing possibilities are very intriguing and so far Lumen 5 is free although it may offer more features for a price in the future. For now, it's an interesting tool to explore.
Businesses, bloggers, trainers, authors and really anyone can use it to produce social content to drive audience engagement online. Great thing is you can focus on your message, visuals and creativity without having to touch the technology.
You can get more info and demos for the app at www.lumen5.com.
Jeff Domansky's insight:
With Lumen 5, producing video content for social media is simple, easy, intuitive and fast. My demo was taken from an older blog post about writing for the internet. Lots of potential for this tool.
With Lumen 5, producing video content for social media is simple, easy intuitive and fast. My demo was taken from an older blog post about writing for the internet. Lots of potential for this tool.
Social media platforms continue releasing tools to generate and distribute videos, to help users reach new followers and build their communities.
Here is a list of new and updated video tools for social media. There are tools for live streaming, collaborating with others, distributing content, editing, and shooting 360 degree video.
By now, it’s clear that video is an essential channel for marketers. But what makes a great video? And what keeps viewers engaged? Is it a good story? Or maybe it’s all about reaching the right audience at the right time.
We teamed up with Wistia and sought to find out. We looked at some of our favorite examples of video marketing and uncovered some traits they have in common.
Here are 7 secrets to creating successful video content. We hope these tips will help you as you plan and create your own video content.
Jeff Domansky's insight:
Revisiting seven secrets of suuccessful video marketing from Buffer.
Up until recently, you also needed to have someone in your team who knows their way around technology for creating and editing videos.
Luckily, there is now a plethora of video tools that make the process painless and surprisingly affordable.
Lumen5 is one of those tools. Now let’s see what this video creation platform is all about.
How it Works
Lumen5 is a perfect tool for marketers and business owners who blog. Why? Because it helps them easily turn blog posts into videos they can share on social media.
After a quick signup, you’ll be able to use Lumen5 for free to create short and shareable videos from any link.
Jeff Domansky's insight:
Lumen5 simplifies video creation process, enabling you to promote your business on social media with the most shareable and engaging type of content.
For digital marketers, video represents a unique opportunity. Brand films don’t only attract and hold attentions far better than written or image based content, they also encourage a deeper and more meaningful engagement with audiences. With YouTube democratising the playing field, businesses big and small have the opportunity to grow huge audiences online.
When it comes to consumer engagement though, YouTube is only the tip of the iceberg. Social video gains a staggering 1200% more shares than text and image based content combined. Just look at this screenshot from Sprout Social’s Facebook stats to see how video puts other social content types in the shade.
Of course, video can be a tricky thing to pin down when it comes to ROI. Unlike search engine optimisation and paid advertising, video’s effects aren’t as easily trackable online and, along with the continuing misconception that it is prohibitively expensive, it’s perhaps no wonder that so many smaller companies are still resisting video.
Naturally, as a video marketer myself, I’d like to address these concerns, so in this article for the 60 Second Marketer, I’m going to walk you through the most common video marketing metrics to factors into your content strategy when establishing your goals and KPIs....
There's a good chance you already have video editing software installed on your computer. For Windows, that's Windows Movie Maker, and for Macs, it's iMovie. But depending on your particular skill set and what it is you're trying to accomplish with your videos, you may find that these options aren't packed with enough features.
The good news: There are several free video editing solutions you can download that run the gamut from super simple to Hollywood-level powerful. Use these to start making videos today....
Jeff Domansky's insight:
Need to do some video editing but don't want to spend an arm and a leg on software? Check out Hubspot's list of the best free video editing software available.
Need to do some video editing but don't want to spend an arm and a leg on software? Check out Hubspot's list of the best free video editing software available.
If you’re searching for your next creative content marketing strategy, look no further than live video.
Thanks to the rise of Facebook Live, Twitter Live, and Instagram Stories’ “Live” mode, brands not only have the ability to communicate with their audiences via social media. They can also do so in real time.
The Power of Live Video
As a content marketer presented with this new medium, you may be wondering whether live video (also referred to as “livestreaming”) has a place in your marketing strategy – especially if your strategy is already working well. But consider the value that live video can potentially add...
Jeff Domansky's insight:
Live video, also known as "livestreaming" and "live social video," can offer great ROI for content marketers. Here's NewsCred's how-to guide for getting into live video.
But the fact remains: People want more video content, too. So how can marketers get started creating videos that help spread the message of their brands just as effectively as the written word?
We've created a framework to help you figure out where you should focus your efforts when creating your first marketing video, and which type of video to start with. All quiet on set? Let's dive in....
Jeff Domansky's insight:
Not sure how to get started creating marketing videos? Use HubSpot's framework to decide where to begin filming.
Video marketing is now easy. Technology has made animation and other video very fast. Find out how the use of video in your marketing gives you and edge.
I would agree with the fact that "Video Marketing" is a great way to go. Especially with music because there are so many advantages to doing so, people gravitate more to visual things oppose to just listening to an audio. Imagery is more appealing especially with all the new affects and advanced this you can do to enhance a viewers experience. These are some great reasons why "Video Marketing" is the next best thing when creating a Marketing Strategy. Take a look and decide for yourself.
Consumers find video engaging, compelling and convincing — so much so that they’re anywhere from 64% to 85% more likely to buy after watching a product video. In fact, video on a landing page can boost conversions by an astonishing 80%. Already, companies that use video on their website get 41% more traffic from search results than those that don’t, and by next year, you can expect 74% of all web traffic to be video.
There’s a lot to think about, from actually shooting the video to post production, finding copyright free music and more. Equipment quality, lighting expertise, editing skill and audio optimization still matter a great deal (more than ever, in fact).
So while the barriers to entry for video creation have been reduced, the barriers to creating exceptional video have actually skyrocketed. In this column, we’re going to explore some really useful places to find one element that can make your marketing and product videos way more professional and polished: background music.
Jeff Domansky's insight:
Excellent source for music tracks to add to the quality of your video production. Many are free.
Contrary to your Instagram feeds, longer video tends to drive higher engagement.
A new report from TwentyThree, a video marketing automation platform, studied over 1.5 million videos to better inform marketing and content creation teams about preconceived video myths.
The “State of Online Video in 2017” report found that videos can, and should, last longer that 90 seconds if publishers want to see higher engagement rates. While 80 percent of videos are under five minutes, they drive less than a third of overall video engagement. Mid-form and long-form videos, which are at least 15 minutes long, drive over half of all video engagement despite encompassing just 8 percent of all video....
Jeff Domansky's insight:
While marketers make short-form videos most often, a new study from TwentyThree has found that long-form videos receive the most engagement.
The efficacy of using videos in online marketing has long been known to digital marketers. Video content has come to dominate the web and, with it, the nature and focus of many a big brand’s marketing strategy. The power of video to increase the reach of businesses, build brand identity, boost social followings and secure valuable new leads is becoming plain to all and sundry.
Yet, despite this universal acclaim for video (something that can be seen through rising budget spend on video), there is still a huge amount of confusion as to exactly how it is helping businesses achieve their aims. Perhaps a lot of the confusion comes down to the slippery and often misleading nature of video marketing data and with it a difficulty in pinning down a reliable idea of ROI.
In this article for Search Engine People, I want to look at ten video marketing metrics and how they can be used to establish ROI. First though, let’s take a look at the importance of goal setting.
Jeff Domansky's insight:
Tips on how to measure your video marketing ROI from Searchenginepeople.com.
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Terrific collection of video tools. Recommended reading.