Public Relations & Social Marketing Insight

When many people hear the name BuzzFeed, they may think “exploding watermelon.” That’s reasonable enough, since BuzzFeed’s video of a melon unable to take the pressure of one more rubber band got more than 5 million views last April — with 800,000 people watching the messy event as it happened on Facebook Live.

But I get a different image: I think of the dogged reporter Andrew Kaczynski, surrounded by researchers, spending endless hours listening to old audiotapes, and coming up with scoop after scoop in the campaign season. It was Kaczynski’s team, for example, that found the radio clip of Donald Trump telling Howard Stern in 2002 that he thought the Iraq War was probably a good idea. That contradicted the Republican nominee’s claim that he opposed the war from the start.

Under editor Ben Smith (formerly of Politico), the company founded in 2006 has moved away from its listicle-and-cat-video heritage by hiring strong news talent, including investigative editor Mark Schoofs from ProPublica....

Mistakes happen, especially when you’re getting started with video. But, just because you made a mistake doesn’t mean you didn’t learn anything from it.

Rocky hosted a Blab along with special guests Britney Clapp & Drew Keller where he talked all about video mistakes our team has made and what we learned from those mistakes.

Here’s some of the biggest mistakes we’ve made...

Video is a powerful way to reach audiences both for publishers and advertisers. Marketers already know people are watching online video more than ever. A new Adobe Digital benchmark report reveals what, when, and how people are watching....

 

Based on data recorded by the Adobe Marketing Cloud customers, video consumption has grown dramatically over the past two years. To put that into context, the 15 billion video streams measured in Q4 of 2012 are 11 times more than all of the U.S. movie ticket sales in 2012.

 

Adobe’s research found:

- Digital video consumption has grown 30 percent year over year in Q4 2012.

- From Q3 to Q4 2012 alone, video consumption grew 13 percent.

- There has been 50 percent growth in video streams since Q1 2011.

- New TV and sports content drove the highest growth in video streams in Q4 2012.

 

This means publishers should find ways to create personalized digital video experiences for their viewers, visitors, and advertisers. While most videos are consumed on PCs, views on mobile devices have tripled from 2011 to 2012. Publishers should look for opportunities to weave more video content into their marketing channels, such as social media....

Interesting research for PR, blogging and marketers too... A new report for the Associated Press, produced by Deloitte, with research by GfK provides the first in-depth study into video news consumption. The report entitled ‘White Smoke: The new era for video news’, demonstrates the increasingly critical role of video in online news sites. The report, based on a survey of respondents in UK, Germany, and Spain examines demand for video news content and the implications for broadcasters, publishers and other organisations offering online news. The research findings clearly demonstrate the importance of news to online consumers. Most (86%) UK consumers have accessed news online frequently; of these nearly half (47%) watch video news clips on a regular basis. 85% of UK consumers believe video brings a news story to life, and 77% feel it improves their understanding of a story, suggesting that a video-rich news experience could result in a more informed and interested viewer....