Luckily, more user-friendly video tools are emerging on the market, which means even if you’re the one-person marketing powerhouse of your company, you can create shareable, memorable videos that drive engagement and conversions.
In this post, we’ll walk you through the metrics you should be tracking on your videos, the crucial elements of an on-brand video, and exactly how to post and promote your video on every channel using HubSpot....
Jeff Domansky's insight:
Learn how to create and promote videos that will send your social followers and customers directly to the 'share' button.
As part of our previous social media strategy, our posts were connected to lead generation goals -- and most had a strong tie to our brand and promoting our content. Now, our content is all about our audience -- and not all about us. We needed to refocus and remember that our audience members are people, just like us. If we wouldn’t want to see a piece of content in our Facebook News Feeds, why would our audience? We wanted to test the effect of focusing our content on our audience -- what they want to learn about, what their goals are, and even what struggles they face.
In short, we wanted to be more social, and less promotional.
This doesn't mean we recommend doing away with sharing blog content or ebooks on social media entirely. After all, it's hard to come up with new ideas for creating social media videos to share every day of the week. We're just saying you shouldn't post a link to a blog post or ebook on Facebook and call it a day. Instead, get inspired by the ideas and salient points, and repurpose your content into Facebook videos, Instagram albums, or Snapchat Stories. You can still use the good ideas -- but use them to create native social media content that performs better for the medium.
If your current social media strategy sounds like our previous, all-about-us approach, don't worry -- read on to learn how we've changed things up.
Jeff Domansky's insight:
Facebook has powered more than 1 million video views for HubSpot and here's how they did it.
This short video was produced to show how quick and easy it is to produce a video from an existing blog post using the free Lumen 5 video tool.
Lumen 5 is an AI-powered video creation platform that turns blog posts into engaging videos. Using the tool is easy, intuitive and surprisingly fast. After producing a few Lumen 5 videos, I expect you could create one in as little as 10 minutes from existing content like a blog post. You can see my original blog post here http://bit.ly/LaoTzu8 to compare it with the video produced so effortlessly.
The creative and marketing possibilities are very intriguing and so far Lumen 5 is free although it may offer more features for a price in the future. For now, it's an interesting tool to explore.
Businesses, bloggers, trainers, authors and really anyone can use it to produce social content to drive audience engagement online. Great thing is you can focus on your message, visuals and creativity without having to touch the technology.
You can get more info and demos for the app at www.lumen5.com.
Jeff Domansky's insight:
With Lumen 5, producing video content for social media is simple, easy, intuitive and fast. My demo was taken from an older blog post about writing for the internet. Lots of potential for this tool.
With Lumen 5, producing video content for social media is simple, easy intuitive and fast. My demo was taken from an older blog post about writing for the internet. Lots of potential for this tool.
Social video: it’s kind of a big deal. People watch more than 100 million hours of video on Facebook every single day, and YouTube reaches more viewers in the coveted 18- to 49-year-old demographic than any cable network in the United States. Snapchat has been reported to have 10 billion video views every day.
While those are already big numbers, the volume of social videos out there is still increasing. Tweets with videos increased more than 50 percent in the first half of 2016, and Cisco predicts that nearly 1 million minutes of video content will cross global IP networks every second by 2020. If you’re not incorporating social video into your online strategy, you’re going to be left behind.
But with so many videos popping up in social media feeds, it takes some planning to ensure your video content isn’t lost in the noise. We’ll start by looking at some general principles for social video, then dig a little deeper into the specific optimization strategies that work best for each network....
Jeff Domansky's insight:
With so many videos popping up in social media feeds, it takes some planning to ensure your video content isn’t lost in the noise. HootSuite shows how to optimize your video for various social media channels. Recommended reading. 9/10
It was four years ago this month when Twitter bought Vine for a reported $30 million, but now the relationship has fully withered. On a Medium blog post, Twitter revealed that it's shutting down the looping video app in the coming weeks.
"You'll be able to access and download your Vines," the post read. "We'll be keeping the website online because we think it's important to still be able to watch all the incredible Vines that have been made. You will be notified before we make any changes to the app or website."
How long the Vine videos will live on the website is unknown, but creation of the mobile app's six-second clips has already been halted. It's a fairly surprising move....
Jeff Domansky's insight:
That's a very surprising move by Twitter – to close down Vine after attracting 200 million users. The problem is, at six seconds, Vines were never long enough and too limited in scope to tell a real story. Twitter is likely to undergo big changes, very quickly in order to survive. The layoffs and live streaming of NFL football are first steps in a new path to the future.
By 2020, nearly a million minutes of video content will cross global IP networks every second (Cisco Visual Networking Index, 2015-2020). That’s a tsunami wave of video content that we are already splashing around in. We stream Netflix, Snapchat in real-time, and experiment with Facebook Live. Feeds are filled with viral videos, bite-size recaps of major events, and more. Video is everywhere, but online video is more than just an “exciting” trend. It’s a titan in the digital space, and it will only become more popular. According to Cisco, globally, IP video traffic will be 82% of all consumer Internet traffic by 2020, up from 70% in 2015.
With all that video streaming on devices and platforms, there are more opportunities than ever to reach your audience. So, are you in the game? Does your content strategy consider video? If it doesn’t, you might be in trouble. Here’s why online video is here to stay....
YouTube has released a cluster of new products designed to help small businesses and first-time video advertisers record and publish videos in a bid to broaden the pool of potential media buyers using the online video service.
The quality of the resulting ads is, of course, largely dependent on the performances given by the people in it. And getting potential customers to see such an ad is another challenge altogether, but the basic production tools have been provided for free....
Jeff Domansky's insight:
YouTube provides free video tools to help small business produce video.
Over recent years, the criteria for engagement on social media has evolved from announcing your brand or product to finding a way to tell a story.
Quality branded video campaigns allow companies to project said story in some really creative and unique ways. Whether you're spreading brand awareness, announcing a new product, or launching a company, great branded video makes customers feel an emotional connection. And that emotional reaction can be really powerful.
In fact, a recent survey by eZanga found that 30% of respondents were less likely to skip video content if it was humorous. And research by Dr. Karen Nelson-Field found that 65% of videos that elicited a feeling of exhilaration were most remembered.
When it comes to finding the right platform to promote your video, Facebook is a strong contender. In fact, just this past January it announced that platform now sees 100 million hours of daily video watch time. So to help inspire your video marketing efforts on Facebook, I put together a list of 10 clever examples from brands like Apple, LG, BMW, and more. Check them out below....
Jeff Domansky's insight:
Check out these 10 examples of excellent video marketing campaigns on Facebook.
Welcome to the modern state of consumer behavior. Today, people express their opinions about products and brands freely in the form of reviews, questions and answers, social media posts, pictures, videos, and even quick chat comments.
At BAZAARVOICE, we call this consumer-generated content (CGC).
CGC refers to all forms of digital content that people create about a product or service they have experienced, used, purchased, or considered. CGC can be everything from a critical rating to a comprehensive review, a picture, a video, or a brief comment; it can be a rich, experiential story, or an uncontrollable emotional outburst. Far more often than not, the time and effort to create and share this content is driven by the will of people to help, inform, protect, entertain, or inspire confidence in other consumers.
These are the people we know, love, and specialize in: both the advocates and detractors. Their voices help brands and retailers connect with others when and where they shop....
Jeff Domansky's insight:
Learn how consumer-generated or user-generated content can help build your business.
Every so often a new app will suddenly appear on App Store and get everyone talking.
The latest app to do this is Peach – a new social networking app from Dom Hofmann, co-founder of video-based social network Vine.
Peach is “a fun, simple way to keep up with friends and be yourself,” and has exploded onto the scene – breaking into the top #10 Social Networking apps in the App Store already (there’s currently no Android version).
We decided to drive below the surface and investigate how Peach works, as well as share a super-early case study on how Product Hunt have been using the platform to engage with their audience.
Let’s get started!...
Jeff Domansky's insight:
A very useful guide to the new Peach app from Ash Read at Buffer.
A survey from Limelight Networks revealed that there are many reasons why internet users in Australia, Canada, the UK and the US abandon digital videos. Advertising was one of the main ones. For example, 61.8% of respondents said that if there were too many ads during the video, they would stop watching.
Similarly, 26.7% of internet users said that if there was an ad before the video and they couldn’t skip it, then they would abandon that video. Even skippable pre-rolls were a turnoff: 16.4% of respondents said they would abandon any videos with ads running first....
Jeff Domansky's insight:
Research shows why Internet users abandon digital videos for several key reasons. Don't make these mistakes.
Today I’m going to share lessons from some others who are equally passionate — the innovative marketing and sales leaders from across different industries who use video to drive business and disrupt the status quo.
It’s one thing to learn from the teacher. It’s another to learn from the examples set by the other students.b
They’re the ones in the trenches getting the job done. Whether they’re generating new business leads, building their social media audience, getting more deals done or just trying to make people laugh, there are a lot of great examples out there.
Let’s take a look...
Jeff Domansky's insight:
Looking to step up your video marketing strategy? Columnist Michael Litt highlights several successful video campaigns and offers some takeaways on what you can learn from them.
When it comes to innovation, being first isn’t a prerequisite for being the best. This seems to be the guiding principle behind the recent introduction of LinkedIn video, the business-oriented social media giant’s first attempt at incorporating native video content into its extensive range of benefits and features.
As practically the last among the largest and most popular social media platforms to add a native video feature, all eyes are on LinkedIn, as users eagerly anticipate how this new feature will change the way they maximize their presence on the site. Initially tested among select users in the United States, LinkedIn video is scheduled to be launched to all LinkedIn users within the next few months.
LinkedIn video offers all sorts of new possibilities to its tremendous user base of professionals, social sellers and marketers. Now, LinkedIn users can upload and share videos directly from their mobile phones, allowing their network to enjoy unique and original video content that’s relevant to their industry and more importantly, is of interest to their target market....
Jeff Domansky's insight:
Melonie Dodaro shares the lowdown on LinkedIn’s newest feature, LinkedIn video, and how you can use it to give your social selling efforts a welcome boost.
The efficacy of using videos in online marketing has long been known to digital marketers. Video content has come to dominate the web and, with it, the nature and focus of many a big brand’s marketing strategy. The power of video to increase the reach of businesses, build brand identity, boost social followings and secure valuable new leads is becoming plain to all and sundry.
Yet, despite this universal acclaim for video (something that can be seen through rising budget spend on video), there is still a huge amount of confusion as to exactly how it is helping businesses achieve their aims. Perhaps a lot of the confusion comes down to the slippery and often misleading nature of video marketing data and with it a difficulty in pinning down a reliable idea of ROI.
In this article for Search Engine People, I want to look at ten video marketing metrics and how they can be used to establish ROI. First though, let’s take a look at the importance of goal setting.
Jeff Domansky's insight:
Tips on how to measure your video marketing ROI from Searchenginepeople.com.
When Helen Havlak, engagement editor at The Verge, looks to the future, she sees video — and Facebook. Last year, the Verge’s video views overtook its pageviews. This year, she expects the tech site to more than double the number of videos it produces this year. “Video right now is the only way to build a Facebook page,” she said. “The audience there is huge.”
Publishers are all trying to become video producers, tantalized by the prospect of lucrative video ad rates and exposure on Facebook, where publishers have a better chance of getting their content seen by posting video than they do photos and text links. Media companies uploaded 931,000 social videos to Facebook in the first quarter of 2017, an increase of 109 percent year over year, according to Tubular Labs (measuring across 2,000 media companies).
But producing video is time-consuming and expensive, which is why, for better or for worse, they’re turning to various hacks. Here’s a guide to some of the most common tactics. We’ll let you decide if they’re brilliant or despicable....
Jeff Domansky's insight:
Facebook wants video, but it's time-consuming and expensive, which is why, for better or for worse, publishers are turning to various hacks. Smart thinking!
For the online marketer the world just gets tougher each day. Inbound marketing and content marketing are great techniques, but the time, effort and strategy needed to drive sustainable results for a B2B company is daunting. Thankfully content curation tools provide relief by helping business provide relevant content to their readers in a quick time.
With multiple types of content curation tools & platforms available its difficult to understand what would work best for your business. Content curation platforms are using videos to promote and educate their prospective buyers to showcase how effective their solution is. Sales is increasingly seeing the use of videos in the following areas :
Overview video of a product / solutions
Intro / Getting started video using animation & UI Mockups
How To Videos
Youtube Promo / Promotional Video
Infographics / Statics bundled to create Use case videos
In this article we look at 20 video marketing examples used by content curation tools that are on the spot. Watch these videos to get ideas for marketing your own content curation solution....
Jeff Domansky's insight:
This is a really interesting way to learn about content curation platforms and tools as well as effective video marketing. Highly recommended. 9/10
In 2017, content will continue to be one of the most important marketing tactics for ecommerce businesses. Look for content marketers to produce a greater number of videos, focus on mobile media consumption, spend more money promoting content, produce more shows rather than standalone posts, and use technology to an advantage.
Content marketing is the act of creating, distributing, and promoting content, such as blog posts, articles, podcasts, and videos with the aim of attracting, engaging, and retaining customers. For ecommerce marketers, content can be a way of building a relationship with a shopper, which in turn will allow an online store to compete not on price or delivery speed, but on experience.
What follows are five trends that could impact content marketing in 2017....
Jeff Domansky's insight:
Five e-commerce trends for content marketing to keep an eye on in 2017.
It’s an important day for Leila. She’s staying at the JW Marriott Marquis Dubai to present at the global travel forum. But she isn’t worried at all. Her entire presentation and everything she needs is on her beautifully designed USB drive that she’s left in the careful hands of her assistant reed. Reed, on the other hand, is very worried. Because he’s left the USB in the car that dropped them off and is now gone. Who can chase the USB across the desert, avoid capture by high-tech symposium attendees, the bio bots (the future of personal service and security), deliver the USB back in time for the presentation and do it all in style?
The two bellmen are backshot on location in Dubai, two bellmen two once again blends comedy with parkour, martial arts, dance, and music action. Once again starring leading Hollywood stuntmen William Spencer (Spiderman; Spiderman 2) and Caine Sinclair NBC’s Grimm; how I Met Your mother) as the bellmen. The sequel adds Freida Pinto to the cast as Leila....
Jeff Domansky's insight:
"Two Bellmen" is a terrific example of content marketing if you have a big budget. Measuring ROI might be a challenge. Fun and entertaining viewing though!
Here on Search Engine People you can read articles from some the most knowledgable video and search engine marketers in the world. There are real insights which can actually help you get more views, subscribers, and better search rankings.
But how is it that Smosh, two goofy friends since high school, and the frequent creators of such 'sophisticated' videos as The Wiener Song, become so popular? What could these idiots possibly know that dozens of professionals don't?!?
You'd be surprised. Read on to find out just what they know about YouTube marketing....
As an artist i like to learn as much as I can about youtube. We all would like to get millions of views, these tips can be very useful. Knowledge is power!
Producing quality videos for your ecommerce site is hard, we know. Equipment is expensive, and specialists who know how to use that equipment cost even more. For that very reason, many ecommerce businesses will settle for photos and graphics just to get the job done.
These six statistics show that video might just be an investment worth making. Sure, you’ll have to dig a little deeper into those pockets at first, but the results will return more than you dreamed....
Jeff Domansky's insight:
Video can bring your product to life. Here are 6 stats to help you understand the value of video for your ecommerce company.
Adding video to a landing page makes it 53% more likely to appear on the first page of Google results. (Source: AdWeek Social Times)
A thumbnail image of the video is presented on the search engine results page (SERP), which makes it stand out amongst the text-based listings and is therefore twice as likely to get clicked. What’s more, YouTube is the second largest search engine and the web’s third most trafficked site.
Social success
People love sharing video on social media networks. And social networks are encouraging people to share video. Facebook has made a clear commitment to video adding auto-play, view counts, and more mobile functionality to its native video player. Twitter has a native app allowing you to record, edit and tweet videos under 30 seconds long. Vine is ALL videos.
Live streaming apps such as Blab and Periscope are rocking social media. The list goes on....
Jeff Domansky's insight:
Barry Feldman offers 21 great tips for video marketing.
Every day people watch hundreds of millions of hours on YouTube, Facebook has 8 billion daily video views and Snapchat users watch 6 billion videos daily.
Video views are growing so fast that if you don’t jump in now, you might miss out on one of the biggest opportunities for you and/or your company.
And that’s why I wanted to talk about Twitter video, which is something not a lot of marketers have embraced yet!...
Jeff Domansky's insight:
Video is marketing's new secret weapon. Get the picture?
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Learn how to create and promote videos that will send your social followers and customers directly to the 'share' button.