Public Relations & Social Marketing Insight

Here on Search Engine People you can read articles from some the most knowledgable video and search engine marketers in the world. There are real insights which can actually help you get more views, subscribers, and better search rankings.

But how is it that Smosh, two goofy friends since high school, and the frequent creators of such 'sophisticated' videos as The Wiener Song, become so popular? What could these idiots possibly know that dozens of professionals don't?!?

You'd be surprised. Read on to find out just what they know about YouTube marketing....

Ready to get started on YouTube? Or wish your YouTube Channel were performing better? I’m here to help!

YouTube is effectively the second largest search engine in the world (behind only Google). With video becoming more and more important (we even launched Buffer for video last week!), now is the perfect time to start optimizing your YouTube Channel and begin reaping the benefits of a strong video strategy, including connecting with new potential customers, getting a better search presence and building your brand.

I’ve had a lot of fun exploring YouTube optimization and wanted to share what I’ve found. Here is everything that I have learned and would do to optimize a channel....

YouTube has just passed Facebook and is bigger - Now the largest social media site in the U.S. Yes, that's right - the largest social media site.

I was among the first to show that YouTube was the third largest search engine in a presentation entitled, “Getting Found in All the Right Places,” at a SEMNE event on Nov. 7, 2007. And I may have been the first to observe that YouTube was about to pass Yahoo! in expanded searches in a story that was published in Search Engine Watch on July 20, 2008. So, I suspect that the second part of the line, “YouTube has grown to become … the second most-used platform for searching,” is old news.

If anyone wants an update, here’s the U.S. data from comScore qSearch for May 2014: Google had 12.5 billion explicit core searches, YouTube had 4.0 billion search queries, Microsoft had 3.5 billion searches, and Yahoo! had 1.8 billion....

My two-year old son has become enamored with a colorful character named Blippi. He's one of the hottest rising YouTubers who has quite literally swept the children's educational market on the world's most popular video platform, soaring well past the billion-plus view mark. By curating content specifically geared towards helping children during their most important fundamental developmental stages, he's effectively carved a massive niche and a surprisingly large following.

One day, as my son sat enthralled by one of Blippi's videos, where he sings and dances and teaches children about all the various parts and components of a garbage truck, I knew that I needed to learn more. As someone who's entrenched in the online marketing industry and obsessed with things like passive income, I knew that what Blippi had achieved was nothing short of fascinating and amazing.

In fact, what I discovered from a rather extensive interview was even more amazing to me. Let's set aside the millions of dollars of revenue that Blippi has made, which is the brainchild of Stevin John, a creative professional from Washington State who once worked in Hollywood's film industry, behind-the-scenes, and let's look at the bigger picture here. From a branding and merchandising perspective, Blippi is sheer brilliant....