Public Relations & Social Marketing Insight

From legacy media companies like Fox to cannabis-themed startups, many publishers are going all-in on video.

Recent investments in video have usually come at the expense of the written word, as media companies like MTV News and Mic have laid off writers to shift to video. With ad budgets shifting to video, publishers are frantically chasing the money, spawning consternation and second-guessing throughout the media industry.

Here are five charts that summarize what’s going on.

This short video was produced to show how quick and easy it is to produce a video from an existing blog post using the free Lumen 5 video tool. 

Lumen 5 is an AI-powered video creation platform that turns blog posts into engaging videos. Using the tool is easy, intuitive and surprisingly fast. After producing a few Lumen 5 videos, I expect you could create one in as little as 10 minutes from existing content like a blog post. You can see my original blog post here http://bit.ly/LaoTzu8 to compare it with the video produced so effortlessly.

The creative and marketing possibilities are very intriguing and so far Lumen 5 is free although it may offer more features for a price in the future. For now, it's an interesting tool to explore.

Businesses, bloggers, trainers, authors and really anyone can use it to produce social content to drive audience engagement online. Great thing is you can focus on your message, visuals and creativity without having to touch the technology. 

You can get more info and demos for the app at www.lumen5.com.