Public Relations & Social Marketing Insight

The V-word was on everyone’s lips at our Monetising Media conference last week. Debates raged about production, distribution and of course, monetisation of video, but are the benefits of video really all they’re cracked up to be?

The Media Briefing’s flagship State of the Media Industry Report 2017 (coming soon) highlights the importance of video in media organisations going forward. Respondents placed video as the second highest investment target for 2017 behind data, and is also in the top five for revenue terms.

Is video a fad, distracting publishers from thinking long-term? Or is there genuinely the demand, and more importantly a sustainable future, for our current obsession with it?...

If you’re looking to make use of video to market your brand (and there’s literally no reason why you shouldn’t), it might seem a little daunting at first:

Most videos online have increasingly decent production value. A low quality video can damage your brand’s image and reputation.

What’s more, there’s the big issue of time: making quality content requires a lot of man hours, so throwing a video together quickly may feel like a bad idea.

The good news is, video content is nowhere near as complicated as you might think.

With technology that’s readily available and a small budget, you can create fantastic video content in a couple of hours.

Let’s go through the tips and tricks you’ll need to create killer video content with a high production value that does a great job of selling your brand....