There's a good chance you already have video editing software installed on your computer. For Windows, that's Windows Movie Maker, and for Macs, it's iMovie. But depending on your particular skill set and what it is you're trying to accomplish with your videos, you may find that these options aren't packed with enough features.
The good news: There are several free video editing solutions you can download that run the gamut from super simple to Hollywood-level powerful. Use these to start making videos today....
Jeff Domansky's insight:
Need to do some video editing but don't want to spend an arm and a leg on software? Check out Hubspot's list of the best free video editing software available.
Need to do some video editing but don't want to spend an arm and a leg on software? Check out Hubspot's list of the best free video editing software available.
We get that question a lot. The thing is, it’s not always easy to understand what Mention does, what media monitoring is, or how we make your life easier.
So we decided to create a long overdue but short video to explain just that. It wasn’t easy, but we’re very glad we did it, and are quite happy with how it turned out:
So that’s our video. It’s only a minute long. But it took no less than 160 hours of researching, brainstorming, writing, a bit of screaming, and lots of trying. We learned heaps, and we’d like to share all of it with you.
If you’re thinking of creating a product video but don’t know where to start, read on to see every step we took and learn from our experience....
Jeff Domansky's insight:
Want to create a product video but don't know where to start? Mention just created thers. Read on to see every step they took and learn from their experience.
Video marketing is now easy. Technology has made animation and other video very fast. Find out how the use of video in your marketing gives you and edge.
I would agree with the fact that "Video Marketing" is a great way to go. Especially with music because there are so many advantages to doing so, people gravitate more to visual things oppose to just listening to an audio. Imagery is more appealing especially with all the new affects and advanced this you can do to enhance a viewers experience. These are some great reasons why "Video Marketing" is the next best thing when creating a Marketing Strategy. Take a look and decide for yourself.
Facebook focuses on idea sharing, Twitter is all about broadcasting your thoughts, Instagram prioritizes the visually interesting, and Pinterest provides storage for the content and products you love.
Each social media site is designed to serve a different purpose, so we use it differently. It’s no surprise, then, that we’ll watch—and expect—different types of video on each platform.
In this post, we’re going to go over how to use video marketing on each individual social media site for best results, including ideal length, file size, and best practices....
Jeff Domansky's insight:
Excellent reference for using video on the biggest social media platforms. Recommended reading. 9/10
Slides features beautiful, modern templates and dazzling designs, with a dash of PowToon’s quirky, animatedly entertaining style. You can also fully customize your #Slides presentation within the PowToon Studio.
This short video was produced to show how quick and easy it is to produce a video from an existing blog post using the free Lumen 5 video tool.
Lumen 5 is an AI-powered video creation platform that turns blog posts into engaging videos. Using the tool is easy, intuitive and surprisingly fast. After producing a few Lumen 5 videos, I expect you could create one in as little as 10 minutes from existing content like a blog post. You can see my original blog post here http://bit.ly/LaoTzu8 to compare it with the video produced so effortlessly.
The creative and marketing possibilities are very intriguing and so far Lumen 5 is free although it may offer more features for a price in the future. For now, it's an interesting tool to explore.
Businesses, bloggers, trainers, authors and really anyone can use it to produce social content to drive audience engagement online. Great thing is you can focus on your message, visuals and creativity without having to touch the technology.
You can get more info and demos for the app at www.lumen5.com.
Jeff Domansky's insight:
With Lumen 5, producing video content for social media is simple, easy, intuitive and fast. My demo was taken from an older blog post about writing for the internet. Lots of potential for this tool.
With Lumen 5, producing video content for social media is simple, easy intuitive and fast. My demo was taken from an older blog post about writing for the internet. Lots of potential for this tool.
Want to create a wide range of content without a lot of effort? Is it easier for you to create videos than the written word?
In this article, you’ll discover how to use video to produce up to eight different types of content for your business.
Jeff Domansky's insight:
Want to create a wide range of content without a lot of effort? Discover how to use video to produce up to 8 different types of content for your business.
Millennials say they are spending more time with video and social, but they are not necessarily cutting back their time with other media.
But according to a recent study, younger internet users, those ages 13 to 17, are shifting away from text-based online content—and a bit from TV—while spending more time with video and social.
Both the younger and older groups were considerably more likely to say they were spending more time streaming full-length TV shows and movies, and similar percentages said they were spending more time with short online video.
But the amplified video viewing didn’t necessarily mean they were watching less TV. Among the younger group, 40% said they were watching the same amount of TV as last year, while 35% said they were watching at least a bit less and 25% were watching at least a bit more. The older users (ages 18 to 34) were more likely to say they were....
Jeff Domansky's insight:
Gen Z is shifting away from blogs and publisher sites.
Some fairly obvious characteristics have made video the web's most engaging media type when compared to text, images and combinations thereof. It's the perfect blend of audio and visual elements, drilled down into bite-sized chunks that appeal to the modern viewers' desire for immediate understanding.
But that's not to say it's quite the perfect storytelling device. It's close, but falls down in one simple area: when it comes to interacting with video content, users have only really been able to play, pause, rewind and fast-forward.
Interactive video changes that. In a nutshell, this emerging technology combines video content with user input -- allowing viewers to take a wide range of actions while watching video content.
They can click areas of the screen to define their own journey, answer questions, complete forms, buy products, download content and more -- often without leaving the player window....
Jeff Domansky's insight:
Learn how interactive video can fit into your marketing strategy.
From the tiniest startups in Silicon Valley (or in my case, Silicon Hills) to the largest global organizations—both consumer and B2B—marketers are pouring more resources into video. Why? Well, besides Internet fame and the personal satisfaction of being able to say "I did that" at your next company happy hour, 77% of consumers have been convinced to purchase something based on a video they've seen, research finds.
Now imagine the millions of views and engagements that viral videos command, and suddenly we're talking real ROI.
Of course, wanting to launch a viral video and actually doing it are two completely different things.
There's never a guarantee that your video will be a hit; and, as more businesses create videos, the competition for attention will only increase.
If your company really wants a shot at joining the ranks of video hall-of-famers, here are five steps I recommend....
Whether it be the “year of mobile” to the “year of RLSA,” there is always another trend to consider investing heavily in.
Over the last year-plus, video has been most frequently cited as the new digital frontier. Whether it’s important to a comprehensive marketing campaign isn’t the question, though. The question is, how do we best make use of it?
In this post, we’ll talk about when – and how – to put video in play for your marketing campaigns....
Jeff Domansky's insight:
Here's some practical tips on how to use video for success in social media, particularly Facebook and YouTube.
It’s extremely likely that your target audience wants video content. Brands that create useful, engaging video will quickly surpass their competitors who don’t. So whether your brand sells baby strollers or enterprise-level cloud-based SaaS solutions, it makes sense to get into video.
Granted, video can be complicated and expensive. You could spend thousands of dollars on equipment, hire someone to shoot and edit the final product, or turn your conference room into a fully-functioning television studio. But there’s no need to go that far to see if video fits your content strategy.
Here are four cheap ways to get started with video content marketing....
Jeff Domansky's insight:
Learn four easy & cheap ways to explore video content marketing. You don’t need a production house to create compelling video; use these tips to get started.
Luckily, more user-friendly video tools are emerging on the market, which means even if you’re the one-person marketing powerhouse of your company, you can create shareable, memorable videos that drive engagement and conversions.
In this post, we’ll walk you through the metrics you should be tracking on your videos, the crucial elements of an on-brand video, and exactly how to post and promote your video on every channel using HubSpot....
Jeff Domansky's insight:
Learn how to create and promote videos that will send your social followers and customers directly to the 'share' button.
A July 2017 report by ad agency Jun Group examined value-exchange placements for 15- and 30-second video ads in its network. (According to Jun Group, a value-exchange placement is a user-initiated digital ad placement that is viewed—or engaged with—to unlock things like points, access to Wi-Fi, music or other digital content.)
The firm found that most people within its audience network in the US were more likely to complete a video if they received some type of reward for doing so.
Teens ages 13 to 19 and adults ages 50 to 59 showed the highest video completion rates for both 15- and 30-second ads. And not surprisingly, completion rates for 15-second video ads were higher than or equal to those of 30-second units among all age groups.
What’s more, respondents younger than 40 were all more likely to complete 15-second video ads in exchange for a reward than they were to complete 30-second ads....
Consumers find video engaging, compelling and convincing — so much so that they’re anywhere from 64% to 85% more likely to buy after watching a product video. In fact, video on a landing page can boost conversions by an astonishing 80%. Already, companies that use video on their website get 41% more traffic from search results than those that don’t, and by next year, you can expect 74% of all web traffic to be video.
There’s a lot to think about, from actually shooting the video to post production, finding copyright free music and more. Equipment quality, lighting expertise, editing skill and audio optimization still matter a great deal (more than ever, in fact).
So while the barriers to entry for video creation have been reduced, the barriers to creating exceptional video have actually skyrocketed. In this column, we’re going to explore some really useful places to find one element that can make your marketing and product videos way more professional and polished: background music.
Jeff Domansky's insight:
Excellent source for music tracks to add to the quality of your video production. Many are free.
Contrary to your Instagram feeds, longer video tends to drive higher engagement.
A new report from TwentyThree, a video marketing automation platform, studied over 1.5 million videos to better inform marketing and content creation teams about preconceived video myths.
The “State of Online Video in 2017” report found that videos can, and should, last longer that 90 seconds if publishers want to see higher engagement rates. While 80 percent of videos are under five minutes, they drive less than a third of overall video engagement. Mid-form and long-form videos, which are at least 15 minutes long, drive over half of all video engagement despite encompassing just 8 percent of all video....
Jeff Domansky's insight:
While marketers make short-form videos most often, a new study from TwentyThree has found that long-form videos receive the most engagement.
Video content can be a valuable asset in your inbound marketing content mix. In fact, by the end of this year, video content is expected to represent nearly three-quarters of all internet traffic.
But getting people to sit through your videos can be challenging, considering that the longer your video is, viewers will consistently drop off and stop watching, in most cases.
Your video is being judged on its content, presentation, production quality, style, and the valuable information it provides. What does this tell us? Your content must be truly remarkable to maintain your audience's attention.
Below are our tips to instantly improve the production quality of your video marketing content to give it a nice little boost....
Jeff Domansky's insight:
Learn the HubSpot video team's must-have video production tips to make your marketing videos shine.
Think you need a professional production team to create a worthwhile explainer video? Think again. Compiling an explainer video doesn't have to be more complicated than putting together a slide deck in a Powerpoint presentation. You decide what to say, find some relevant graphics to jazz things up, and record a voiceover.
Explainer videos should generally be 30-90 seconds in length, which translates into a written script of around 200 words or less in most cases. To get a good feel for crafting your own video, start by gathering some inspiration from brands doing it right. You’re bound to find something that resonates with you as a good example for brainstorming your own.
Here are 17 fabulous explainer videos across a wide variety of industries, media outlets, and publications to jumpstart your own project. You should have no trouble getting inspired to make an explainer video part of your marketing strategy....
Jeff Domansky's insight:
Looking to create an explainer video? HubSpot shares 20 examples to get you inspired!
More marketers currently invest in video advertising on Facebook and YouTube than on Twitter and Instagram. But they’re increasing how much they spend on all four social media platforms.
More than two-thirds (67%) of US marketers run video ads on Facebook, while more than half (51%) do so on YouTube, according to an April 2017 survey from cloud-based video creation company Animoto. By comparison, only 25% of marketers surveyed are spending on video for Twitter, with the same percentage buying video ads for Instagram.
But that doesn’t mean Twitter and Instagram are falling completely by the wayside. In fact, half of marketers said they plan to increase their investment in social video advertising on Instagram in the next 12 months, and 52% plan to do the same on Twitter....
Jeff Domansky's insight:
Facebook is favored, but YouTube, Twitter and Instagram may see increases in video ad spend
Live video marketing is one of the hottest trends in the industry right now.
Video marketing has been popular for a while now, but recently there’s been a move to live streaming.
There’s something about the immediacy of live video that people just can’t get enough up. Being part of a live stream feels like you’re in an exclusive club.
Brands like NFL and Dunkin’ Donuts have used live streaming to bring fresh new content to their followers. It’s a trend for a reason. 80% of customers prefer live video to blog posts.
It’s easy to do with all the platforms like YouTube, Facebook Live, and Periscope. Other social media networks, like Snapchat and Instagram, have also added live video functionality.
There’s only one problem: Live video is scary.
Jeff Domansky's insight:
Neil Patel has practical advice about making live video work for you.
One minute of video content is worth more than 1.8 million words. That's why a winning video strategy is essential to your digital presence. The thing about video is that it doesn’t come in a one-size-fits-all package, but this is definitely not a bad thing!
You can use it to your benefit, because it makes you focus on specializing content for every stage of your buyer’s journey.The buyer’s journey has three important stages, and you need to craft content that will fit the specific needs of our customers in every one of these stages. This is when different types of video content come into play!...
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Useful Facebook video marketing tips.