Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Click to Tweet | The easy, tweet about this link generator | Twitter tool · ClickToTweet.com

Click to Tweet | The easy, tweet about this link generator | Twitter tool · ClickToTweet.com | Public Relations & Social Marketing Insight | Scoop.it

Clicktotweet is the best, easiest and simplest way to promote and advertise your blog, website, business and stuff on Twitter.

 

Create fast tweet about this links to use on your website, blog or even Twitter and help deliver your message, the right way....

Jeff Domansky's insight:

This free tool will help you get more shares of your blog posts by inserting an easy to use "Click to Tweet" link in your posts.

Jeff Domansky's curator insight, March 22, 2017 2:39 PM

This free tool will help you get more shares of your blog posts by inserting an easy to use "Click to Tweet" link in your posts. Hat tip to Social Media Examiner.

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Understanding Twitter Quality Filters for Content Strategy

Understanding Twitter Quality Filters for Content Strategy | Public Relations & Social Marketing Insight | Scoop.it
In a move to win back users and improve the company’s image, Twitter introduced quality filters in August. They followed this move in November with an option to mute certain words.
Jeff Domansky's insight:

These filters will help you manage the quality of your Twitter stream.

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5 Twitter Browser Extensions for Marketers : Social Media Examiner

5 Twitter Browser Extensions for Marketers : Social Media Examiner | Public Relations & Social Marketing Insight | Scoop.it

Do you use Twitter for business?

Looking for tools to optimize your Twitter experience?

Using browser extensions to enhance your Twitter marketing will save you time and streamline your workflow.

In this article, you’ll discover five browser extensions to improve your Twitter marketing experience....

Jeff Domansky's insight:

Check out these five Twitter browser extensions: Riffle, Silver Bird, Hover Zoom, Reddit and Chromnitweet. 

Jeff Domansky's curator insight, October 29, 2016 12:01 PM

Check out these five Twitter browser extensions: Riffle, Silver Bird, Hover Zoom, Reddit and Chromnitweet. 

donhornsby's curator insight, October 30, 2016 9:36 AM
(From the article): While mobile apps are great for working on the go, nothing beats the full functionality of a web browser. These five browser extensions will give you real-time analytics, let you tweet your fans from your browser, and track popular conversations on Twitter. Installing these tools will make your Twitter management experience much more robust, from quicker access to full-size images and video to on-the-spot analytics for each of your followers.
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4 Twitter Tools for Marketers : Social Media Examiner

4 Twitter Tools for Marketers : Social Media Examiner | Public Relations & Social Marketing Insight | Scoop.it
Looking to improve your Twitter marketing?

Are you seeking tools to help you manage Twitter?

In this article, you’ll discover four tools to help you build and maintain a successful Twitter presence.
Jeff Domansky's insight:

These Twitter tools are worth a test drive.

Jeff Domansky's curator insight, September 21, 2016 11:29 PM

These Twitter tools are worth a test drive.

 
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A complete strategy for effective scheduled tweets

A complete strategy for effective scheduled tweets | Public Relations & Social Marketing Insight | Scoop.it

How I Use Automation To Manage Scheduled Tweets

 

Let’s start with the how, because I know sharing processes can really help those who may just be starting out.

Last December, I wrote a post on the exact process I use for distributing content, so if you’ve got the time I encourage you to take a peek.

There are three main tools I use to schedule my tweets (personally and professionally):

  1. Klout
  2. IFTTT
  3. Sprout Social...
Jeff Domansky's insight:

Brooke Sellas shares her Twitter strategy and tools.

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Twitter Marketing Tools to Enhance Your Social Media Strategy | SocialBro

Twitter Marketing Tools to Enhance Your Social Media Strategy | SocialBro | Public Relations & Social Marketing Insight | Scoop.it

According to Gartner’s 2014 CMO Spend Survey, social marketing is 11% of the 2014 digital marketing budget and is expected to grow to 13% in 2015. Marketers are under great pressure to use digital marketing, including social marketing, to drive business results. Capturing part of the paid advertising budget — at 12.6% of the budget, growing at 15% — allocation of paid media funds toward social advertising could help increase social marketing impact. 


So how can you make good use of that budget in your social media strategy, and what Twitter marketing tools should you be using to enhance it? Here are some ways that you can do just that and ensure that you end 2015 on a high!...

Jeff Domansky's insight:

Several social marketing tools to gauge impact.

Marco Favero's curator insight, February 24, 2016 11:15 AM

aggiungi la tua intuizione ...

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Tell compelling stories with Twitter on mobile or web | Twitter Blogs

Tell compelling stories with Twitter on mobile or web | Twitter Blogs | Public Relations & Social Marketing Insight | Scoop.it

You’ve already seen this ecosystem in action: we use it to publish Moments on Twitter. And you may already be using some of the individual tools we’re talking about, such as TweetDeck and Curator. Today we announced a new Collections API that turns multiple Tweets into a single story with a single Collection ID, which can be used to edit, update and publish that story from any of the tools in our ecosystem.” Now you can easily turn unique Twitter content into great stories that attract, engage, and retain an audience.


Tell your story with the best Tweets, simply


Previously, when you wanted to publish a great story with Tweets, you had to manually manage a bunch of Tweet IDs, and embed them into your app or website one at a time. With our new end-to-end ecosystem, we’ve simplified the storytelling process. Now you can use TweetDeck, Curator, Spredfast, Dataminr, ScribbleLive, Wayin, or Flowics to find and organize the Tweets you want into a single story....

Jeff Domansky's insight:

Twitter introduces storytelling tools that are worth exploring.

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Twitter Analytics: The Only Guide You'll Ever Need

Twitter Analytics: The Only Guide You'll Ever Need | Public Relations & Social Marketing Insight | Scoop.it

Looking for a reference guide that will give you information on everything you need to know about Twitter analytics?You’ve got it…...

Jeff Domansky's insight:

Ian Cleary shares a comprehensive guide to Twitter analytics? Recommended reading! 9/10

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Twitter Curator helps collect tweets around key moments

Twitter Curator helps collect tweets around key moments | Public Relations & Social Marketing Insight | Scoop.it

Twitter's Curator tool, launched in March, aims to allow publishers to "discover, curate and display" relevant Twitter content around "key moments" such as breaking news and events.


Publishers must request access to Curator, presumably in order for Twitter to restrict its use to genuine media outlets only. Once your credentials have been approved, log in to Twitter Curator at curator.twitter.com.


Curator works around 'Projects' made up of 'Streams' which use custom search terms and filters to surface relevant tweets in real-time....

Jeff Domansky's insight:

A whistle-stop tour of Twitter's curation platform, offering publishers a new way to curate tweets around key events.

Marco Favero's curator insight, May 9, 2015 6:15 AM

aggiungi la tua intuizione ...

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One Twitter Trick You Should Be Using But Aren't | Social Media Week

One Twitter Trick You Should Be Using But Aren't | Social Media Week | Public Relations & Social Marketing Insight | Scoop.it

So you clicked? Yes! The good news is that unlike 99% of articles that share a title like the one above, this one is actually going to be worth your precious click. I’m here to teach you a Twitter trick that almost no one knows.


Here’s a hint, it has to do with something that was formerly only available via paid Twitter products and is now FREE. Not a typo — Free.What is this magical free trick? Twitter cards: Specialized content cards that do everything from encourage app downloads, to collect email addresses. Probably one of the most underrated and most useful pieces of functionality on the platform. Now free in a tweet near you....

Jeff Domansky's insight:

Twitter cards could be your secret marketing weapon.

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How you can use Periscope for Marketing | TheWebMate

How you can use Periscope for Marketing | TheWebMate | Public Relations & Social Marketing Insight | Scoop.it

Live streaming videos open up a new way to communicate and brands love it!Potentially, you can use Periscope for a really wide usage. As of today, I saw people showing landscape, cities, reviews, self-taping (a new generation of selfie?) or showing what’s happening7.


People just want to watch what other people are doing, no matter what But how can your company use it as a new Marketing tool? Well, here is a list of some ways you could start using it....

Jeff Domansky's insight:

Periscope offers perfect PR, branding and content marketing opportunities. Worth exploring how early adopters are making use of this new Twitter tool.

Marco Favero's curator insight, March 31, 2015 1:52 AM

aggiungi la tua intuizione ...

Jessica Hagman's curator insight, May 13, 2015 4:38 PM

Ideas include behind the scenes videos to show people what happens in the office. Or live sessions of questions and answer. Perhaps a live most common FAQs during the first week of the semester? 

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The Lowdown On Twitter Analytics

The Lowdown On Twitter Analytics | Public Relations & Social Marketing Insight | Scoop.it

If you’re a data wonk or just a social media nerd like me, you’re going to LOVE Twitter analytics. The good news is, its easy to acess and simple to use. Start by logging into your account.


Visit  https://analytics.twitter.com/user/[your twitter handle here]. You should see a blue box right up top that offers you access to your “Tweet Activity Dashboard.” Click it. If you don’t see the box, you can get to your analytics by visiting https://ads.twitter.com and selecting “Analytics” from the dropdown menu on top.


What Analytics Matter?
To determine what analytics are most valuable to you, start by revisiting your goals. What are you trying to accomplish through your social media presence? Is it reach (are you trying to reach the widest audience?)? If so, you’ll want to see when your tweets are getting the most organic reach and how your followers are trending. Are you growing your follower base? Is there a time when some tweets do better than others?...

Jeff Domansky's insight:

Good look at Twitter analytics by Heidi Schmidt.

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Understand your Twitter audience better with Riffle

Understand your Twitter audience better with Riffle | Public Relations & Social Marketing Insight | Scoop.it

Building a community of targeted followers is the most important thing for a business that seeks to stand out from the crowd. Unfortunately, it can be a daunting task, especially if you have a very small budget and/or are pressed for time. That is the reason why a tool like Riffle by CrowdRiff matters.


Riffle is a Chrome extension that gives you instant insight about Twitter users and allows you to interact with them “on their own terms.” Once installed, all you have to do is log into your Twitter account, and you are set....

Jeff Domansky's insight:

Cendrine Marrouat looks at Riffle, a free Twitter analytics tool.

Gordie Chase's curator insight, August 8, 2014 9:51 AM

Stop wasting your energy and get this free app.

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How to Use Audiense to Analyze and Grow Your Twitter Presence

How to Use Audiense to Analyze and Grow Your Twitter Presence | Public Relations & Social Marketing Insight | Scoop.it
Do you want to grow your Twitter following significantly? Do you want to build a highly engaged community?

What you need is a tool that is specifically focused on doing this, so we want to talk about a tool called Audiense that could be just the thing you are looking for.

Here is our Audiense review.
Jeff Domansky's insight:

Ian Cleary reviews Twitter tool Audiense.

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63 Stats & Tips to Help You Become a Better Twitter User

63 Stats & Tips to Help You Become a Better Twitter User | Public Relations & Social Marketing Insight | Scoop.it

With reach like that, businesses around the world are smart to continue using and innovating on Twitter -- and adapting to the way people use it. Nowadays, 82% of active Twitter users log on using the mobile app rather than logging on via desktop. Just under 63% of U.S. Twitter users get their news on Twitter. And, impressively, Twitter's paid ad engagement grew 208% from 2015 to 2016.

 

How else are people using Twitter nowadays? How are businesses using Twitter? How does the network impact people's purchasing decisions, and how do promoted tweets boost offline sales? And does it change how connected people feel to a brand?

 

For answers to these questions and more, check out the infographic below from WebpageFX. It includes some great research and insights into user behavior and how Twitter affects businesses.

 

Keep scrolling, and you'll find some great, practical tips on the best times to tweet, what to tweet, and how to optimize your Twitter profile. (And for more ideas on how and what to tweet -- including 12 tweet templates to get you started -- check out this post.)...

Jeff Domansky's insight:

Learn useful statistics from Lindsay Kolowich showing how people use Twitter and how it affects business, along with practical tips on how to optimize your Twitter presence.

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You Can Finally Make Your Own Twitter Moments - Here’s How

You Can Finally Make Your Own Twitter Moments - Here’s How | Public Relations & Social Marketing Insight | Scoop.it

For almost a year after launching in 2015, only Twitter employees and an exclusive list of publishing partners were able to create Moments. Now, though, anyone can do it – including you!


How does creating a Twitter Moment work? Why is it such a big deal that you can do it now? And what are Twitter’s tips for creating the most eye-catching, share-worthy Moments you possibly can?


Let’s take a closer look!...

Jeff Domansky's insight:

Creating Twitter Moments used to be limited to a select few users, but now anyone can make them. Not sure how to get started? Here's what you need to know! Recommended reading.. 9/10

malek's curator insight, October 6, 2016 6:28 PM

how to create your Twitter moments..a mini-guide

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Twitter Analytics: How to Know if Your Twitter Marketing Works : Social Media Examiner

Twitter Analytics: How to Know if Your Twitter Marketing Works : Social Media Examiner | Public Relations & Social Marketing Insight | Scoop.it

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.


In this episode, I interview Ian Cleary, a social tech expert. His blog, RazorSocial.com, placed in our Top 10 Social Media Blogs four years in a row. He also founded the RazorBlazers Club, a community for marketers who want to monetize with social media.


Ian explores how you can use Twitter Analytics to take your Twitter marketing to the next level.You’ll discover great third-party analytics tools....

Jeff Domansky's insight:

Ian Cleary looks at how to use Twitter analytics to get results from your Twitter marketing.

Gary Loper's curator insight, August 12, 2016 10:32 PM
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16 Twitter Tools for Social Media Marketers : Social Media Examiner

16 Twitter Tools for Social Media Marketers : Social Media Examiner | Public Relations & Social Marketing Insight | Scoop.it

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.


In this episode I interview social tools expert Ian Anderson Gray. Ian blogs about social tools at Seriously Social, which can be found at iag.me. 


He’s also a website developer, speaker, and social media consultant.Ian will explore a slew of Twitter tools for marketers.


You’ll discover tools for social sharing, managing followers, analytics, and more....

Jeff Domansky's insight:

Social Media Marketing Podcast 186. In this episode Ian Anderson Gray shares sixteen tools for Twitter.

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Superhuman Guide to Twitter Advanced Search: 23 Hidden Ways to Use Advanced Search for Marketing and Sales

Superhuman Guide to Twitter Advanced Search: 23 Hidden Ways to Use Advanced Search for Marketing and Sales | Public Relations & Social Marketing Insight | Scoop.it

Twitter has an amazing, yet somewhat little-known Advanced Search tool to help you find exactly what we’re looking for.Looking to find your next customers? Advanced Search can help.Want to measure the happiness of your current customers? Yep, Advanced Search is what you need.Advanced Search is a goldmine for marketers and small business owners. In this post I’m super excited to share some top tips and tricks to help your business win with Twitter Advanced Search....

Jeff Domansky's insight:

Once in awhile an incredible post comes along. Ash Read takes a look at all the many uses of Twitter advanced search for marketing, research, competitor analysis, sales, and more. Essential reading! 10/10

Infinity Local's curator insight, November 4, 2015 9:09 AM

Advanced Twitter Search is a power tool made for research and real-time tracking. This article lists the benefits it can do for you.

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Twitter Analytics: The Only Guide You'll Ever Need

Twitter Analytics: The Only Guide You'll Ever Need | Public Relations & Social Marketing Insight | Scoop.it

Looking for a reference guide that will give you information on everything you need to know about Twitter analytics?


You’ve got it…Before we start, think about the following…


How much timedo you waste on Twitter? (too much!!)


When was the last time you analyzed your tweets to figure out what works and what doesn’t work?


When was the last time you analyzed your audience to make sure you are attracting the right people?


What happens when traffic from Twitter arrives to your website?  What actions do they take?...

Jeff Domansky's insight:

Looking for a comprehensive guide on Twitter analytics? Ian Cleary offers the only guide you will ever need. Recommended reading! 9/10

Jeff Domansky's curator insight, August 8, 2015 11:51 AM

Looking for a comprehensive guide on Twitter analytics? Ian Cleary offers the only guide you will ever need. Recommended reading! 9/10

James Douglass's curator insight, August 8, 2015 4:54 PM

Looking for a comprehensive guide on Twitter analytics? Ian Cleary offers the only guide you will ever need. Recommended reading! 9/10

aufaitLibrarian's curator insight, August 9, 2015 9:31 PM

Looking for a comprehensive guide on Twitter analytics? Ian Cleary offers the only guide you will ever need. Recommended reading! 9/10

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91 Free Twitter Tools & Apps That Do Pretty Much Everything | Buffer

91 Free Twitter Tools & Apps That Do Pretty Much Everything | Buffer | Public Relations & Social Marketing Insight | Scoop.it
Twitter is a fascinating adventure of relationships, entertainment, education, and fun. Now imagine layering on a few dozen power-ups.

That’s how it feels sometimes when you find just the right Twitter tool. And there’s a tool for practically every desire or whim.

Tools for productivity, for efficiency, for research, and so much more. With such a generous API, Twitter tools have become legion—and we social sharers are better off for it.

At Buffer, we tend to come across a fair share of social media tools. We’ve collected a great bunch to share with you! Here are all the tools we’ve found helpful and many more that we’re excited to try. If there’s a free Twitter tool out there, you’re likely to find a mention here in our list. 
Jeff Domansky's insight:

Kevan Lee updates his epic post on Twitter toolsand it is essential reading for every social marketer and social media maven. Highly recommended. 10/10

Jeff Domansky's curator insight, July 7, 2015 12:41 AM

Kevan Lee updates his epic post on Twitter toolsand it is essential reading for every social marketer and social media maven. Highly recommended. 10/10

AndySernovitz's curator insight, July 31, 2015 3:34 AM

Kevan Lee updates his epic post on Twitter toolsand it is essential reading for every social marketer and social media maven. Highly recommended. 10/10

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Manage Twitter: 19 Extremely Useful Tips | Ian Cleary

Manage Twitter: 19 Extremely Useful Tips | Ian Cleary | Public Relations & Social Marketing Insight | Scoop.it

Do you effectively manage your Twitter account or do you just tweet and, every so often, see how it’s going?

Are there any improvements you could make that would make Twitter more effective for you?

Here are 19 Extremely Useful Tips to Manage Twitter Effectively...

Jeff Domansky's insight:

Ian Cleary has 19 tips for maximum Twitter impact and effectiveness. Must-read!  9/10

Marco Favero's curator insight, May 4, 2015 1:57 PM

aggiungi la tua intuizione ...

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80 Twitter Tools for Almost Everything

80 Twitter Tools for Almost Everything | Public Relations & Social Marketing Insight | Scoop.it
Twitter is chaos, but in the midst of this beautiful mess is a ton of data that if you can understand it. If you ever wanted the complete Twitter toolbox this is the post for you. It's got 80 Twitter tools that can help you do everything you need in this busy social media channel.
Jeff Domansky's insight:
Hongkiat has produced the ultimate Twitter toolbox. Highly recommended. 10/10
Adam J. Kovitz's curator insight, April 30, 2015 9:53 AM

Great Post!

Jean McKinney's curator insight, May 2, 2015 1:59 PM

"Twitter is chaos" -- a very good point.  And that's why tools to cut through the clutter are so essential.  this is really useful for writers and publishers who consider Twitter a key to their publishing and marketing efforts.

AndySernovitz's curator insight, July 31, 2015 3:52 AM

The Ultimate Twitter Toolbox: 80 Twitter Tools: #Content_Curation_Magazine

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Useful Twitter Tools You'll Actually Use | Marketing Ideas You Can Copy

Useful Twitter Tools You'll Actually Use | Marketing Ideas You Can Copy | Public Relations & Social Marketing Insight | Scoop.it

This is not a yet-another-post on free Twitter tools. This one lists just eight lesser known free tools offering enough features on the free version to be worth using. (Who wants to check out 30 tools?)


Furthermore, these tools accomplish different tasks, so you won’t have to decide between this and that. While some tools may overlap in functionality, they’re distinctive enough not to be viewed as having the same purpose....

Jeff Domansky's insight:

Here's a great list of social media tools to boost your Twitter use. Recommended reading for marketers. 9/10

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59 Free Twitter Tools and Apps That Do Pretty Much Everything

59 Free Twitter Tools and Apps That Do Pretty Much Everything | Public Relations & Social Marketing Insight | Scoop.it

Twitter is a fascinating adventure of relationships, entertainment, education, and fun. Now imagine layering on a few dozen powerups.

That’s how it feels sometimes when you find just the right Twitter tool. And there’s a tool for practically every desire or whim.


Tools for productivity, for efficiency, for research, and so much more. With such a generous API, Twitter tools have become legion—and we social sharers are better off for it.


At Buffer, we tend to come across a fair share of social media tools. We’ve collected a great bunch to share with you! Here are all the tools we’ve found helpful and many more that we’re excited to try. If there’s a free Twitter tool out there, you’re likely to find a mention here in our list....

Jeff Domansky's insight:

Kevan Lee lists more than 50 free Twitter tools and apps to help with analytics, scheduling, discovering, unfollowing, and anything else you may need. Recommended reading 9.5/10.

Jeff Domansky's curator insight, August 16, 2014 8:19 PM

Great resource and Twitter tools suggestions.