Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Superhuman Guide to Twitter Advanced Search: 23 Hidden Ways to Use Advanced Search for Marketing and Sales

Superhuman Guide to Twitter Advanced Search: 23 Hidden Ways to Use Advanced Search for Marketing and Sales | Public Relations & Social Marketing Insight | Scoop.it

Twitter has an amazing, yet somewhat little-known Advanced Search tool to help you find exactly what we’re looking for.Looking to find your next customers? Advanced Search can help.Want to measure the happiness of your current customers? Yep, Advanced Search is what you need.Advanced Search is a goldmine for marketers and small business owners. In this post I’m super excited to share some top tips and tricks to help your business win with Twitter Advanced Search....

Jeff Domansky's insight:

Once in awhile an incredible post comes along. Ash Read takes a look at all the many uses of Twitter advanced search for marketing, research, competitor analysis, sales, and more. Essential reading! 10/10

Infinity Local's curator insight, November 4, 2015 9:09 AM

Advanced Twitter Search is a power tool made for research and real-time tracking. This article lists the benefits it can do for you.

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Analyze Your Twitter Account with ReTweetLab for More ReTweets | Dan Zarrella

Analyze Your Twitter Account with ReTweetLab for More ReTweets | Dan Zarrella | Public Relations & Social Marketing Insight | Scoop.it

One of my favorite topics to research is ReTweeting. I have several very large (millions and hundreds of millions of rows) datasets that I use to do my analysis. The results of my research with these databases are best practices, generated across many industries, timezones, account types and languages. This data is a great starting point for your experimentation.


The best data is always your data. 


So I created a free tool, ReTweetLab that allows you to do the same kind of analysis that I conduct on my large datasets on your account (or any other Twitter account you want).

Jeff Domansky's insight:

I can't say enough about that Zarrella. His knowledge of social media measurement is super and he is a super approachable, sharing guy. By creating this new, free, Twitter analytical tool, the insight you gain could not only increase the number of reTweets, it could make your overall effectiveness much higher.


ReTweet Lab instantly analyzes a segment of your personal or business Twitter stream and delivers up to a dozen benchmarks worth analyzing and taking action to improve what you do.


Highly recommended. 10/10

Benjamin Haslem's curator insight, August 14, 2013 7:15 PM

Thanks to Jeff Domansky for pointing out this great analytics tool. It provides interesting insights into how, why and when your tweets are retweeted. Best of all: it's free!

Jeff Domansky's comment, August 16, 2013 1:11 PM
Glad it was useful Benjamin. Dan Zarella is a great resource!
Benjamin Haslem's comment, August 20, 2013 2:20 AM
Thanks Jeff!
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3 Easy Ways Start-Ups Can Use Twitter to Perform Marketing Research | Social Media Today

3 Easy Ways Start-Ups Can Use Twitter to Perform Marketing Research | Social Media Today | Public Relations & Social Marketing Insight | Scoop.it
By leveraging Twitter, start-ups can monitor online conversations that 255 million consumers worldwide are having and understand their preferences and tastes better. Specifically, they can listen to their target audience’s conversations and learn about their problems, dissatisfactions, and product features they desire. This marketing research approach can help start-ups discover new business opportunities and unravel overlooked problems.


To help start-ups take advantage of Twitter for effective marketing research, here are three techniques and complementary tools you should use...

Jeff Domansky's insight:

Here are a set of useful fundamental market research tips using Twitter. Good read and great reminders for all levels of marketing.

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Introducing The New vs. App for Instant Twitter Sentiment Analysis

Introducing The New vs. App for Instant Twitter Sentiment Analysis | Public Relations & Social Marketing Insight | Scoop.it

Introducing The New vs. App for Instant Twitter Sentiment AnalysisHow the vs. app worksIt’s easy to get started, simply by coming up with two topics of interest. After you enter two topics to compare, vs. searches the latest, freshest tweets available mentioning those topics. Each of the two topics gets a vs. score like you see above.The score can fall in the positive or in the negative or right in the middle, which is zero.The topic with the higher score wins the favor-ability challenge!...

Jeff Domansky's insight:

Check out this post and discover how to instantly analyze sentiment on Twitter with this new VS iPhone Twitter app!

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