Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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New insights on how followers benefit small and medium-sized businesses | Twitter Blogs

New insights on how followers benefit small and medium-sized businesses  | Twitter Blogs | Public Relations & Social Marketing Insight | Scoop.it

...a recent study further supports that illustration and offers new insights about the value of Twitter followers for small and medium-sized businesses (SMBs).


We partnered with research firm DB5 to survey 1,000 active U.S. Twitter users who currently follow SMBs. We think the results, along with  previous research, help paint a more complete picture of how followers can benefit SMBs.


Our key findings are included below, and you can also download the full white paper here.

Jeff Domansky's insight:

More social proof of the value of Twitter to business.

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10 Insights on How Top Marketers Use Twitter - Report - Jeffbullas's Blog

10 Insights on How Top Marketers Use Twitter - Report - Jeffbullas's Blog | Public Relations & Social Marketing Insight | Scoop.it
So how do the top marketers use Twitter?

Leadtail and DNN have just released a report that analyzed 504 North American marketing professionals in companies that were both business and consumer focused. It was carried out for the last 3 months of 2013 and was targeted at companies with 50-5,000 employees.


I have distilled this report down to the highlights that can be applied by both marketers and business owners. Here are 10 insights on how top marketers use Twitter....

Jeff Domansky's insight:

Valuable Twitter best practices insight from Jeff Bullas, including top apps, platforms, types of content shared, sources, top 50 brands most retweeted and shared, top 50 people most retweeted and shared. and a comparison of B2B vs B2C marketers. Highly recommended. 9/10

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