Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
 Your new post is loading...
Your new post is loading...
Scoop.it!
This is the time of year people post their prognostications for the next year. The predictions will be … predictable: More video! More Snapchat! More podcasts! 
No comment yet.
Sign up to comment
Scoop.it!
From
hbr
We’re at a critical time for the digital economy. Digital is no longer the shiny front end of the organization – it’s integrated into every aspect of today’s companies. As digital technologies continue to transform the economy, many leaders are struggling to set a digital strategy, shift organizational structures, and remove the barriers that are keeping them from maximizing the potential impact of new digital technologies. Every year, Russell Reynolds Associates surveys more than 2,000 C-level executives on the impact, structure, barriers, and enablers of digital technologies across 15 industries. The barometer below shows the percentage of executives surveyed who responded that their business would be moderately or massively disrupted by digital in the next 12 months, broken down by industry....
Jeff Domansky's insight:
According to a global survey of more than 2,000 C-level executives. But most critical? An accelerating skills gap! Recommended reading from Harvard Business Review. 9/10
Demarcio Washington's curator insight,
March 22, 2016 2:52 PM
According to a global survey of more than 2,000 C-level executives. But most critical? An accelerating skills gap! Recommended reading from Harvard Business Review. 9/10 
WikiBlinks's curator insight,
March 23, 2016 4:15 AM
According to a global survey of more than 2,000 C-level executives. But most critical? An accelerating skills gap! Recommended reading from Harvard Business Review. 9/10
Scoop.it!
...Today I’m officially publishing the 4th Edition of this report – The 2014 Non-Obvious Trend Report. Embedded below is a 139 page sneak peek of the full report with many of the insights, stories and descriptions of 15 trends that will matter in the coming year. The report shares my approach to “trend curation” versus trend spotting – and brings together nearly a year’s worth of research into a single book....
Jeff Domansky's insight:
Rohit Bhargava's "2014 Non-Obvious Trend Report" has 15 trends that count. Recommended reading. 9/10
Scoop.it!
Interactive marketing has proven itself to be one of the most disruptive and powerful marketing approaches of the past few decades, managing to turn centuries-old and established media and agency models completely upside down, and showing an ability to grow digital properties into some of the largest businesses in the globe. Currently, interactive marketing makes up for 15% of all advertising spending in the world....
Jeff Domansky's insight:
Here's where the industry is going...
Scoop.it!
Think you're on the cutting edge of inbound marketing? Check out these content marketing trends to see how you measure up.Inbound marketing is obviously here to stay, as are the social media platforms, blogs, and search engine optimization skills that come with it. To stay ahead of the competition, you need to be aware of the latest and greatest content marketing trends. Not only should you be using these tips and tricks, you should also be thinking ahead, working out the next big thing so you can set the trends instead of following them....
Jeff Domansky's insight:
Get your trend watch on, especially for visuals, microsites and mobile.
Scoop.it!
...The report says people are getting some optimism back, although their buying habits -- particularly those of 20- to 30-year-olds -- are going to be radically different. The report lists 13 "microtrends." First on the list is trust, or "trust is the new black." Gerzema said there has been a 50% decline in trust since 2001, but a 35% rise in trust as a driver of brand equity. That suggests there's an opportunity for brands that open their arms wide and say, "Here I am with all my blemishes." "Customers want a reason to believe and brands who give them that will be better off," said Connelly. Gerin said MasterCard is doing just fine in that category -- as she said the brand is 87% more trusted than any other brand of any kind.
McCracken said trust matters in a "black swan" world full of disruptive competitors. "The last 20 years have been a chronicle of brands behaving badly," he said. "The name of the game is absolute transparency." The good news for established brands is that assuming they have not been behaving badly, they have equity, while new competitors have nothing but VC money. To achieve trust equity functionally, the "front" of a company -- its brand, communications, what it claims to be -- must match the back, the invisible side, where it does what it actually does....
[Very interesting trend report for marketing and PR ~ Jeff]
Scoop.it!
As we prepare to downshift our minds for the holidays I thought it might be fun to create a snapshot of what brands that succeed in 2013 will look like.
As we prepare to downshift our minds for the holidays I thought it might be fun to create a snapshot of what brands that succeed in 2013 will look like. It may help to orientate our minds as they do a lot of important unconscious work over the holiday break. Its so rare these days that we actually allow ourselves sufficient time to integrate the firehouse of information we each receive every day. Treat it as a checklist and ask yourself, on a scale of 1-10, how well your brand embodies each of these ten characteristics....
[A must read for marketers, PR and content pros ~ Jeff]
Scoop.it!
...I look through that folder usually filled with hundreds of small ideas, and start to filter them. I group similar concepts together and think about how they will matter for the new year. My philosophy when looking at trends is pretty simple – I focus on three things:
1. Idea: What is the CORE idea behind products or campaigns that unites them and says something about our culture or business?
Yesterday for the first time I offered a sneak peek at the first seven of my 15 Trends for 2013 to a room filled with over 200 communicators at the Social Media Outlook 2013 event put on my Potomac Tech Wire and hosted by USA Today...
[Great trend spotting by Rohiy Bhargava ~ Jeff]
Scoop.it!
5 Guerrilla Marketing Strategies Brands are Using to Generate Buzz - - TREND HUNTER PRO...
While there are countless ways to promote a product or service through unconventional tactics, many of the best guerrilla marketing strategies are based on a handful of simple schemes. At Trend Hunter, we've seen that these general strategies are used by brands the world over to create hype, generate buzz and send a brand message and can be applied to almost any marketing campaign....
[5 fresh ideas worth noting for marketing, branding and PR pros - JD]
|
Scoop.it!
Well then. Here's one for all you culture buffs who pride yourselves on staying abreast of trends as they come and go each year. New York-based sparks & honey is out with its annual A-Z Culture Glossary of 2017: The Trends You Know to be Relevant, a compendium of cultural trends the agency predicts will...wait for it...change the world in 2017! To get one thing out right up front: Trump is nowhere to be found on the list.
This is the agency's third outing of the list which, to date, has received over 2.4 million views on Slide Share. Which makes perfect sense because some of the trends and terms used to describe those trends are just whack.
To come up with the list, the agency uses a framework called the Elements of Culture to organize its cultural trends. The 100 trends in the report are broken into the following five categories: Aesthetics, Media, Tech/Science, Humanity and Ideology. Among the trends to watch for 2017 are....
Jeff Domansky's insight:
Fasten your seatbelts! Here are the 100 Trends that will shape your marketing world in 2017
Scoop.it!
I have bad news for companies that are struggling to improve their customer engagement—it’s only going to get more difficult. ...They also shared ideas and best practices where there’s common ground. “People want to learn, borrow, and understand what other industries are doing to solve similar problems,” said Bob Weiler, Executive Vice President of Oracle’s Global Business Units. The customer experience is one such area—a challenge, opportunity, business goal, and IT undertaking all rolled into one here-and-now, make-or-break imperative. “The customer is in the driver’s seat. We need to get in front of what her needs are,” said Karen Katz, CEO and President of Neiman Marcus Group , during the Oracle Industry Connect keynote for retailers....
Jeff Domansky's insight:
Useful predictions about retail and marketing trends ahead.
Scoop.it!
The social media trends we will likely be obsessing over this year from a better way to blog to taking even more selfies. More than 70% of online adults are Facebook users, but the popular social network is facing some slivers of competition as new digital destinations entice users. In 2013 we saw the rise of visual social media, with services such as Instagram and Pinterest reeling in fans with photos-first agendas. This year there is not just one emerging trend, but instead there are a number, changing the way people connect online--all while slowly eating tiny bits of Facebook's lunch....
Jeff Domansky's insight:
Some useful trends and some silly.
Scoop.it!
Halloween is behind us, American Thanksgiving is upon us and the mad dash towards the end-of-year Holidays has begun. A recent study conducted by Adobe showed that social media marketing remains the most important marketing area of concern for the upcoming three years. So while social media now has reached a certain level of maturity beyond the phase of “the shiny new toy with bells and whistles”, where should marketers keep an eye for the upcoming year? Will Facebook still remain king of the social media hill or will there be (another) revolution that most aren’t seeing coming? Here are five social media marketing trends to look out for in 2014....
Jeff Domansky's insight:
Here are five trends for social marketers to watch.
Scoop.it!
I was excited to sit down at the IBM Global Summit in Nashville with Jeremy Gutsche, an innovation expert, award-winning author, “one of the most sought-after keynote speakers on the planet, and the founder of TrendHunter.com, the world’s #1 largest, most popular trend spotting website. In this interview we discuss how Jeremy looks at building communities around the world that helps to spot and translate the largest trends around the globe.
Jeff Domansky's insight:
Fascinating interview on crowd sourcing the future with Jeremy Gutsche, AKA The TrendHunter.
Scoop.it!
Predicting the future is often fraught with difficulties, as any cursary look at how un-successful science fiction has been in predicting how life will unfold will tell you.
[Intriguing predictions and technologies ~ Jeff]
Scoop.it!
2013 will be the perfect storm of necessity and opportunity: some economies will do OK(-ish), others will be shaky, but whatever market or industry you're in, those who understand & cater to changing consumer needs, desires and expectations will forever have plenty of opportunity to profit. A remapped global economy, new technologies (or 'old' technologies applied in new ways), new business models... hey, what's not to like?
Hence this overview of 10 crucial consumer trends (in random order) for you to run with in the next 12 months....
[PR and marketing take notes ~ Jeff]
Scoop.it!
Slides from a recent presentation....
[this is very stimulating and interesting Slideshare presentation on Digital culture. Though long, it's worth viewing. ~ Jeff] Via Ana Cristina Pratas
Scoop.it!
Communication plays a role in all information exchanged between living species. Technically speaking, even plants and fungi communicate with each other.
is the speed at which our means of communication develops and innovates. Technology has been helping us to communicate easier, faster and more often. We’re now at a point where we’re “always on” and panic sets in when we temporarily lose the ability to communicate – for example when we lose the data connection our mobile phone....
We asked 6 experts from different fields to share their view on the future of communication....
[Good read for trend spotters - JD]
|
Mark Schaefer provides a superb list of fresh new "megatrends". His post is recommended reading for marketers, bloggers and PR pros! 10/10