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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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The Bigger Picture - TrendWatching

The Bigger Picture - TrendWatching | Public Relations & Social Marketing Insight | Scoop.it
From trendwatching.com - June 7, 2017 1:13 AM

Trends provide powerful answers to the huge question you’re wrestling with: ‘what will my customers want next?'


And if we have one secret, it’s the counter-intuitive insight at the heart of our trend methodology. To anticipate what your customers will want next, don’t simply ask them (faster horses anyone? ;). Don’t feel you have to study them obsessively (who has the time or money to do that these days anyway?). And don’t just crunch their data (no matter how ‘big’ your data, it’s best used for validation and optimization rather than to inspire truly disruptive leaps). Instead, look at the innovations – new products, services, campaigns and more – that consumers are lavishing attention on now.


Yes, that’s right. The key to actionable foresight lies in looking at the overwhelming onslaught of innovations that now whiz past our eyes and across our screens every day....

Jeff Domansky's insight:

Understand new global and regional consumer trends and uncover innovation opportunities.

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Four marketing mega trends nobody's talking about

Four marketing mega trends nobody's talking about | Public Relations & Social Marketing Insight | Scoop.it
From www.businessesgrow.com - November 20, 2016 8:33 PM

This is the time of year people post their prognostications for the next year. The predictions will be … predictable: More video! More Snapchat! More podcasts!

Well, OK. It’s pretty easy to make a prediction based on what’s already happening. But there are less obvious tectonic forces rumbling through our marketplace. Here’s a view of some of the underlying shifts, the marketing mega trends, you need be considering in 2017....

Jeff Domansky's insight:

Mark Schaefer provides a superb list of fresh new "megatrends". His post is recommended reading for marketers, bloggers and PR pros!  10/10

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The Odds of a Machine Doing Your Job | Daily Infographic

The Odds of a Machine Doing Your Job | Daily Infographic | Public Relations & Social Marketing Insight | Scoop.it
From www.dailyinfographic.com - August 7, 2016 8:51 PM

Spoiler Alert: The odds are high that a robot/algorithm is going to be better at your job than you are.

The ascendency of the robotic workforce is a complicated issue. On the one hand, millions of human rely on driving to earn a crust. On the other hand, over a million humans die in car accidents every year. Autonomous cars are guaranteed to greatly reduce both of these numbers. It’s hard to know how to feel about that.

If you’re not convinced that self-driving cars would increase road safety all that much, we’ve got an infographic on The Car of the Future that is sure to convince you.

Speaking of autonomous vehicles, I can’t agree that airline pilots are unlikely to be replaced by machines because they practically have been! Autopilot does the majority of the flying already, and it’s a small step from there to obsolescence. I also think it’s much more likely that police patrols get replaced by robots than this graph does, but let’s not dwell on that dystopian possibility....

Jeff Domansky's insight:

This infographic is thought-provoking and an intriguing look at the impact of technology on the future of jobs.

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Jeff Domansky's curator insight, August 7, 2016 8:59 PM

This infographic is thought-provoking and an intriguing look at the impact of technology on the future of jobs.
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Why Privacy, Gender and Simplicity Will Be on Consumers' Minds in 2017

Why Privacy, Gender and Simplicity Will Be on Consumers' Minds in 2017 | Public Relations & Social Marketing Insight | Scoop.it
From www.adweek.com - December 29, 2016 1:25 AM

Good riddance, 2016. For many of us, it was 12 long months full of bad news, fake news and surreal news, the most controversial election anyone can remember, plus too many other highlights and lowlights to mention.


This very December, we've seen the many shades of orange upstaged by Pantone's Greenery, and we all know the color of the year is not a nod to hope about the climate or to anyone's envy of the Western world.


Luckily, I can find solace in an area where my company definitely isn't green: spotting trends for the year ahead. Here at Havas PR, we devote the end of each year to spotting trends on the rise, and it's always interesting to look both ahead and back at the predictions that have proven out recently—more stringent legislation around brain damage suffered by football players (forecast in 2010); the universal brain-health movement (2009); and "Local is the new global" (2007).


Here are a few of the trends we believe will directly impact marketers and advertisers in 2017 taken from our more in-depth report, "Blowback to the Future: The Trends That Will Shape 2017":...

Jeff Domansky's insight:

A look at what's ahead in 2017 from Havas PR

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Here Are the 100 Trends That Will Shape Your Marketing World in 2017

Here Are the 100 Trends That Will Shape Your Marketing World in 2017 | Public Relations & Social Marketing Insight | Scoop.it
From www.mediapost.com - November 18, 2016 10:15 AM

Well then. Here's one for all you culture buffs who pride yourselves on staying abreast of trends as they come and go each year. New York-based sparks & honey is out with its annual A-Z Culture Glossary of 2017: The Trends You Know to be Relevant, a compendium of cultural trends the agency predicts will...wait for it...change the world in 2017! To get one thing out right up front: Trump is nowhere to be found on the list. 

 

This is the agency's third outing of the list which, to date, has received over 2.4 million views on Slide Share. Which makes perfect sense because some of the trends and terms used to describe those trends are just whack. 

 

To come up with the list, the agency uses a framework called the Elements of Culture to organize its cultural trends. The 100 trends in the report are broken into the following five categories: Aesthetics, Media, Tech/Science, Humanity and Ideology.  Among the trends to watch for 2017 are....

Jeff Domansky's insight:

Fasten your seatbelts! Here are the 100 Trends that will shape your marketing world in 2017

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The Most Creative Things That Happened In 2014

The Most Creative Things That Happened In 2014 | Public Relations & Social Marketing Insight | Scoop.it
From www.fastcocreate.com - December 24, 2014 6:45 PM

Despite the surging stream of head-desk moments discussed on TV or about TV, creativity still thrived in 2014. Visionary directors unveiled cinematic experiments they'd been tinkering with for over a decade. Two funny ladies from the Internet made a Comedy Central series and proved that a show about being young in New York could still get people talking. And in the perfect culmination of entertainment news colliding with world news in a positive way, a sitting president appeared on Zach Galifianakis and Scott Aukerman's web series.

Look through the slides above to see 20 more of our favorite movies, shows, music, and moments that made getting through this tough year easier....

Jeff Domansky's insight:

Mo' "bests." These are the shows, movies, scenes, performers, web series, and everything else Fast Company loved in creativity this past year.

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