Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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The End Of Apps As We Know Them - Inside Intercom

The End Of Apps As We Know Them - Inside Intercom | Public Relations & Social Marketing Insight | Scoop.it

The experience of our primary mobile screen being a bank of app icons that lead to independent destinations is dying. And that changes everything.


How we experience content via connected devices – laptops, phones, tablets, wearables – is undergoing a dramatic change. The idea of an app as an independent destination is becoming less important, and the idea of an app as a publishing tool, with related notifications that contain content and actions, is becoming more important. This will change what we design, and change our product strategy


.NO MORE SCREENS FULL OF APP ICONS


This is such a paradigm shift it requires plenty of explaining. Whilst it may not transpire exactly as I’m about to describe, there is no doubt what we have today — screens of apps — is going to dramatically change. Bear with me as I run through the context....

Jeff Domansky's insight:

Your smartphone's home page could look very different in the near future. Very thoughtful post sketches out the changing face of apps, how they function, the ways we will use them and what they will look like in the future. Recommended reading.  10/10

William Burney's comment, October 24, 2014 3:06 PM
I find myself wanting to be on the cutting edge of technology, and this post from Jeff is definitely on point. A very interesting article.
Jeff Domansky's comment, October 24, 2014 7:21 PM
Hi all, glad you found this article interesting. It's really a fascinating look at mobile design and usability. Enjoy your weekend everyone.
Darlene Tate's comment, October 25, 2014 2:23 AM
Thanks Jeff!
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7 Ways Real-time Analytics Will Change the Way We Work & Live

7 Ways Real-time Analytics Will Change the Way We Work & Live | Public Relations & Social Marketing Insight | Scoop.it

One of the earliest applications of real-time analytics was in manufacturing plants to monitor the performance and health of their systems in real-time. Today, we see a wave of connected devices that are flooding the consumer market, and throwing open new doors of opportunity for consumers and businesses alike. Makes us wonder what the future of real-time analytics holds for us. Here are 7 trends that could turn out to be defining factors as the future of real-time analytics unfolds...

Jeff Domansky's insight:

Fresh thinking and recommended reading. 9 / 10

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