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ShareThis's consumer sharing behavior report, which analyzed data collated from 52 million unique users registering more than 1.9 social signals, found that each travel share generates 18 click-backs - 40% more than other types of shares.
Furthermore, 10% of social media users share travel-related content and 19% of those who are in the process of planning travel share travel-related content.
While most travel-related social sharing takes place on Facebook and Twitter, the study reveals that users are most engaged with travel content on Pinterest, Blogger and email when in the throes of travel planning. Users still prefer to use a desktop computer for travel research, while smartphones are the preferred device for sharing....
Want to boost social media engagement? Try posting something travel-related because, according to new research from ShareThis, such content generates 40% more click-backs than any other type of share. 9/10