Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
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This So-Called Digital Life: Re-Evaluating the Value of Social Media - Brian Solis

This So-Called Digital Life: Re-Evaluating the Value of Social Media - Brian Solis | Public Relations & Social Marketing Insight | Scoop.it

...I often feel alone when I’m not connected or that I’m missing out when I read the updates of my friends. It makes me rethink my priorities in ways that wouldn’t be the most productive…at least by yesterday’s standards. Should I have joined them? Maybe getting out would be just what I needed. Again, I know I’m not alone.


I’m not addicted. I’m not in need of a digital intervention or digital detox. I intentionally live this connected lifestyle because I find value more times than not. It’s a choice. But, still I wonder. I wonder if the value I get out of my interaction across a dizzying array of networks is right or simply right in the absence of discovering alternative value or utility....

Jeff Domansky's insight:

Really thoughtful post from Brian Solis as he explores the need for balance in a digital universe.

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Multitasking » Online College

Multitasking » Online College | Public Relations & Social Marketing Insight | Scoop.it

Everybody multitasks, but what most people don’t realize is that, in fact, multitasking doesn’t work. Studies show that only about 2% of people are capable of effectively multitasking, but that doesn’t stop the remaining 98% of people from trying. And with today’s technology, everyone multitasks more than ever—from using smartphones in class to tablets while watching television, there are always multiple things to be doing at one time.

 

While multitasking may make you feel like you’re accomplishing more things in less time, in actuality trying to multitask does more harm than good: It reduces productivity, and even lowers your IQ. Things like texting while studying or watching TV while working on a paper can have a huge effect on your academic success, so next time you’re tempted to multitask while doing schoolwork, remember that if you really want to get something done right, multitasking is probably not your best route....

 

[Geez, I guess Mom was right. Pay attention! - JD]

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