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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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'Thought Leader' gives talk about 'Thought Leadership' that will inspire your thoughts

'Thought Leader' gives talk about 'Thought Leadership' that will inspire your thoughts | Public Relations & Social Marketing Insight | Scoop.it
From www.cbc.ca - June 8, 2016 3:05 PM

Pat Kelly vividly remembers when he first knew he was a "thought leader": 

"In 2005, I met another 'thought leader' and I asked him how he became a 'thought leader' and he said 'I don't know.' It was then that I knew I could be one too." 

Pat Kelly showing that he is a true "thought leader" on the This Is That Talks stage in Whistler, BC. (Joseph Schweers/CBC)
Kelly proved his skill at leading thoughts on the This Is That Talks stage this past April in Whistler, BC. As you can see in the video of his talk, Kelly confidently made grand statements, spoke with his hands, and had slides - all hallmarks of a true "thought leader" or "influencer."

"My talk was a big success: I said things and the audience nodded their heads."

Based on the success of his talk, Kelly hopes to appear on a number of podcasts about "big ideas."...

Jeff Domansky's insight:

Very funny take down on thought leaders.

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How to Establish Yourself as a Recognized Thought-Leader on Twitter in 3 months

How to Establish Yourself as a Recognized Thought-Leader on Twitter in 3 months | Public Relations & Social Marketing Insight | Scoop.it
From medium.com - February 11, 2015 1:01 AM
So that begs the question:How in the world can I, company X, leverage content marketing practices to effectively emerge as a thought-leader in my industry? And furthermore, how can I do it affordably?Three months ago I found myself asking myself the same question and so I embarked on a journey to try and solve it. After a lot of trial and error I’ve come up with a scientific approach that I believe can solve this problem for anyone....
Jeff Domansky's insight:
From zero to thought leader on Twitter in under 3 months. Quite an achievement.
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Kim Swagemakers's curator insight, February 12, 2015 11:45 AM

not all new, but a good overview of what should be your focus activities on Twitter
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The Sophisticated Marketer’s Guide to Thought Leadership - Brian Solis

The Sophisticated Marketer’s Guide to Thought Leadership - Brian Solis | Public Relations & Social Marketing Insight | Scoop.it
From www.briansolis.com - November 7, 2014 3:35 PM
Thought leadership is one of those things that’s easier to talk about than it is to achieve. I see it as a state, something earned, and not necessarily something you simply do. Smart thinking or communication or publishing does not necessarily equate to thought leadership. It’s own people value it on the other side of your work that sets the stage for something great.


According to Miller, “Thought leadership is an essential part of any successful content marketing strategy. Both B2C and B2B companies can benefit from the many advantages of thought leadership to build a more competitive reputation and ultimately drive more revenue.”


Miller along with his team at LinkedIn interviewed several experts to assemble a gorgeous and useful ebook to help brand marketers learn how to optimize thought leadership strategies. Experts include Joe Chernov, Ekaterina Walter, Shannon Stubo, among others.  You can download it here....

Jeff Domansky's insight:

Brian Solis says thought leadership is earned.

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Charlene Li Touts the Benefits of Social Media for Top Leaders

Charlene Li Touts the Benefits of Social Media for Top Leaders | Public Relations & Social Marketing Insight | Scoop.it
From www.inc.com - March 19, 2015 3:34 AM
Charlene Li argues that being active on social media is different for leaders, and requires a special set of skills."It's one thing for your organization to be tweeting and making videos and sharing content, and it's quite a different thing for you as a leader to go out there."One of the challenges, she says, is that leadership is an art--everyone does it differently. This makes it hard to create a single blueprint for exercising leadership through social channels....
Jeff Domansky's insight:
One of the most influential women in technology argues that being active on social media is different for leaders, and requires a special set of skills.
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Why Influencer Marketing Matters [Worksheet] - Pardot

Why Influencer Marketing Matters [Worksheet] - Pardot | Public Relations & Social Marketing Insight | Scoop.it
From www.pardot.com - December 11, 2014 11:41 PM
It may seem tempting to seek out people in your industry who have millions of followers on social media, but don’t get ahead of yourself. While there’s nothing wrong with including them in your strategy, pay attention to the little guys too. Many people in your industry are well-known among a niche crowd, and they may be much more accessible than a CEO with 10 million Twitter followers.

So how do you go about finding these influencers? Here are five different tools you can use.
Jeff Domansky's insight:

Here's a very useful worksheet to help you identify and connect with influencers.

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The 7 Habits of Highly Influential CEOs

The 7 Habits of Highly Influential CEOs | Public Relations & Social Marketing Insight | Scoop.it
From blog.appinions.com - September 23, 2014 7:09 PM

As executive influence becomes more important, C-suite executives really do need to “be their brand.” To that end, being seen as an influential thought leader or opinion maker is vital for any CXO hoping to lead a competitive company in today’s world.


But how do you do that? We decided to look at people who are doing it successfully today, and reverse-engineer their secrets. We identified 7 important habits, the first 4 of which we’ll cover in today’s article. They are:

  1. Own A Topic
  2. Make The Most of Controversy
  3. Corollary – Don’t Work in Finance
  4. Tweet Early, Tweet Often aka Publish or Perish
  5. Know Your Audience
  6. Be More Than A Brand Extension
  7. Make Yourself Accessible


So let’s see exactly who these influential leaders are....


Jeff Domansky's insight:

Good look at thought leaders, how they do it and how they could do better.

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Dr. Helen Teague's curator insight, September 24, 2014 10:18 AM

As executive influence becomes more important, C-suite executives really do need to “be their brand.” To that end, being seen as an influential thought leader or opinion maker is vital for any CXO hoping to lead a competitive company in today’s world.

 

But how do you do that? We decided to look at people who are doing it successfully today, and reverse-engineer their secrets. We identified 7 important habits, the first 4 of which we’ll cover in today’s article. They are:

Own A TopicMake The Most of ControversyCorollary – Don’t Work in FinanceTweet Early, Tweet Often aka Publish or PerishKnow Your AudienceBe More Than A Brand ExtensionMake Yourself Accessible

 

So let’s see exactly who these influential leaders are....
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