Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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How to tell if you're a 'thought leader' - Digiday

How to tell if you're a 'thought leader' - Digiday | Public Relations & Social Marketing Insight | Scoop.it
From digiday.com - June 19, 2016 1:27 AM

Are you a thought leader? Well, there are several tell-tale signs.


According to the Oxford English Dictionary, the term dates to an 1887 statement made about abolitionist Henry Ward Beecher who was called “one of the great thought-leaders in America.”


Inevitably, marketing folk usurped the term some time in the 1990s and revised and water-downed its meaning to use it to further coerce clients into giving them more pennies for their thoughts.


It’s gotten to the point where, today, content marketers have created many new subsets to the thought-leader species: There are evangelical thought leaders, intrapreneur and infopreneur thought leaders, e-thought leaders and even “thought” thought leaders.


But the question remains: Are you an actual thought leader? Well, there are several tell-tale signs....

Jeff Domansky's insight:

If you call yourself a "thought leader" you're probably not. And other thoughts about thought leaders.

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How to Establish Yourself as a Recognized Thought-Leader on Twitter in 3 months

How to Establish Yourself as a Recognized Thought-Leader on Twitter in 3 months | Public Relations & Social Marketing Insight | Scoop.it
From medium.com - February 11, 2015 1:01 AM
So that begs the question:How in the world can I, company X, leverage content marketing practices to effectively emerge as a thought-leader in my industry? And furthermore, how can I do it affordably?Three months ago I found myself asking myself the same question and so I embarked on a journey to try and solve it. After a lot of trial and error I’ve come up with a scientific approach that I believe can solve this problem for anyone....
Jeff Domansky's insight:
From zero to thought leader on Twitter in under 3 months. Quite an achievement.
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Kim Swagemakers's curator insight, February 12, 2015 11:45 AM

not all new, but a good overview of what should be your focus activities on Twitter
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The Sophisticated Marketer’s Guide to Thought Leadership - Brian Solis

The Sophisticated Marketer’s Guide to Thought Leadership - Brian Solis | Public Relations & Social Marketing Insight | Scoop.it
From www.briansolis.com - November 7, 2014 3:35 PM
Thought leadership is one of those things that’s easier to talk about than it is to achieve. I see it as a state, something earned, and not necessarily something you simply do. Smart thinking or communication or publishing does not necessarily equate to thought leadership. It’s own people value it on the other side of your work that sets the stage for something great.


According to Miller, “Thought leadership is an essential part of any successful content marketing strategy. Both B2C and B2B companies can benefit from the many advantages of thought leadership to build a more competitive reputation and ultimately drive more revenue.”


Miller along with his team at LinkedIn interviewed several experts to assemble a gorgeous and useful ebook to help brand marketers learn how to optimize thought leadership strategies. Experts include Joe Chernov, Ekaterina Walter, Shannon Stubo, among others.  You can download it here....

Jeff Domansky's insight:

Brian Solis says thought leadership is earned.

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Charlene Li Touts the Benefits of Social Media for Top Leaders

Charlene Li Touts the Benefits of Social Media for Top Leaders | Public Relations & Social Marketing Insight | Scoop.it
From www.inc.com - March 19, 2015 3:34 AM
Charlene Li argues that being active on social media is different for leaders, and requires a special set of skills."It's one thing for your organization to be tweeting and making videos and sharing content, and it's quite a different thing for you as a leader to go out there."One of the challenges, she says, is that leadership is an art--everyone does it differently. This makes it hard to create a single blueprint for exercising leadership through social channels....
Jeff Domansky's insight:
One of the most influential women in technology argues that being active on social media is different for leaders, and requires a special set of skills.
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How to Create Influential Content With Social Media

How to Create Influential Content With Social Media | Public Relations & Social Marketing Insight | Scoop.it
From www.socialmediaexaminer.com - January 27, 2015 11:19 AM

Do you want to be seen as a social media leader in your industry? Is content marketing part of your strategy?


Providing valuable content to your audience can help you stand out on social channels. In this article I’ll show you six ways to raise your social media influence with content....

Jeff Domansky's insight:

Do you want to be seen as a leader in your industry? This article shares six tips on how to raise your social media influence.

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