Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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The Dawn of CEO Activism: Study by Weber Shandwick and KRC Research | Institute for Public Relations

The Dawn of CEO Activism: Study by Weber Shandwick and KRC Research | Institute for Public Relations | Public Relations & Social Marketing Insight | Scoop.it
From www.instituteforpr.org - July 14, 2016 2:10 AM

Americans hold a more favorable opinion of CEOs who take public stances on controversial topics, according to “The Dawn of CEO Activism,” a study released by Weber Shandwick and KRC Research.


Weber Shandwick has identified CEO activism as a factor that can “drive and differentiate corporate reputation.” Leaders taking a stance on hot-button issues is powerful. However, “The Dawn of CEO Activism” advises caution, stating that CEOs should be careful in choosing topics they speak out on.


The research, which can be found here, extracted five key tenets of CEO activism, illustrating the pros and cons of vocal corporate leadership....

Jeff Domansky's insight:

Interesting reputation management and leadership insight with marketing implications as well.

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Ask the first question | without bullshit

Ask the first question | without bullshit | Public Relations & Social Marketing Insight | Scoop.it
From withoutbullshit.com - September 14, 2015 12:57 AM

When you’re listening to a good speech, your mind is engaged. The speech ends and the audience claps. Now raise your hand and ask the first question. I first learned this on December 7, 1995. The buzz around Web browsers had become deafening.


I was a brand new analyst and Forrester sent me to Seattle to hear Microsoft’s announcement about what it was doing about the Internet.


About a thousand of us — reporters, analysts, and lots of hangers-on — piled into this huge auditorium in downtown Seattle. I knew nobody. I sat in the second row with a laptop to take notes. The stage was about 7 feet above the audience; I needed to crane my neck to watch as Bill Gates and Nathan Myhrvold explain how they’d become “hard core” about the Internet. There were a slew of announcements about MSN, the new Internet Explorer browser, and partnerships. After about three hours of presentations, they asked for questions.


I raised my hand and Bill Gates called on me. I identified myself and asked why there were no content providers mentioned in any of the pronouncements.


He stared down at me from on high and I could clearly feel him thinking “Who the heck is this pipsqueak?” He certainly knew Forrester, but he didn’t know me. He mumbled his way through some answer that didn’t answer the question and the Q&A continued....

Jeff Domansky's insight:

Josh Bernoff shares a great story and sage advice asking key questions.

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Charlene Li Touts the Benefits of Social Media for Top Leaders

Charlene Li Touts the Benefits of Social Media for Top Leaders | Public Relations & Social Marketing Insight | Scoop.it
From www.inc.com - March 19, 2015 3:34 AM
Charlene Li argues that being active on social media is different for leaders, and requires a special set of skills."It's one thing for your organization to be tweeting and making videos and sharing content, and it's quite a different thing for you as a leader to go out there."One of the challenges, she says, is that leadership is an art--everyone does it differently. This makes it hard to create a single blueprint for exercising leadership through social channels....
Jeff Domansky's insight:
One of the most influential women in technology argues that being active on social media is different for leaders, and requires a special set of skills.
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What is Influencer Marketing, and How Can You Use It?

What is Influencer Marketing, and How Can You Use It? | Public Relations & Social Marketing Insight | Scoop.it
From www.webpagefx.com - February 26, 2015 2:22 AM

Consumers value opinions that are expressed directly to them by people over advertising messages delivered by companies. According to a study by McKinsey, this value is so strong that word of mouth is the primary factor behind 20 to 50 percent of all purchasing decisions.


This is true across all industries, but the influence of other consumers is greatest when:

- consumers are buying a product for the first time,

- and when they are considering an expensive product.


The same study also showed that consumer-to-consumer word of mouth generates more than twice the sales of paid advertising, even when it is marketing-induced....

Jeff Domansky's insight:

Here's a really useful blueprint for effective influencer marketing. Recommended reading. 10/10

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GulfToBayWeb's curator insight, February 27, 2015 9:22 AM

 A great blue print for productive and effective influencer marketing 
judyhaar's curator insight, February 27, 2015 11:32 AM

How important is word of mouth, very. #marketing
Nedko Aldev's curator insight, February 28, 2015 6:10 AM

 

353
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What Actually Makes People Trust You | Fast Company

What Actually Makes People Trust You | Fast Company | Public Relations & Social Marketing Insight | Scoop.it
From www.fastcompany.com - February 10, 2015 9:09 AM

The phrase "talk is cheap" is old, and in leadership roles, talk is particularly cheap.


It is easy to make pronouncements about directions and vision. For people to trust what you say, though, it is important to recognize that you communicate in three ways: through what you say, what you do, and what you reward. And each form of communication on this list is more important than the last....

Jeff Domansky's insight:

Trust erodes when what we say we value and what we actually reward are vastly different things. Leaders take note.

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Marco Favero's curator insight, February 10, 2015 11:42 AM

aggiungi la tua intuizione ...
Lisa McCarthy's curator insight, February 10, 2015 12:42 PM

TRUST ERODES WHEN WHAT WE SAY WE VALUE AND WHAT WE ACTUALLY REWARD ARE VASTLY DIFFERENT THINGS.
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How to Create Influential Content With Social Media

How to Create Influential Content With Social Media | Public Relations & Social Marketing Insight | Scoop.it
From www.socialmediaexaminer.com - January 27, 2015 11:19 AM

Do you want to be seen as a social media leader in your industry? Is content marketing part of your strategy?


Providing valuable content to your audience can help you stand out on social channels. In this article I’ll show you six ways to raise your social media influence with content....

Jeff Domansky's insight:

Do you want to be seen as a leader in your industry? This article shares six tips on how to raise your social media influence.

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The Sophisticated Marketer’s Guide to Thought Leadership - Brian Solis

The Sophisticated Marketer’s Guide to Thought Leadership - Brian Solis | Public Relations & Social Marketing Insight | Scoop.it
From www.briansolis.com - November 7, 2014 3:35 PM
Thought leadership is one of those things that’s easier to talk about than it is to achieve. I see it as a state, something earned, and not necessarily something you simply do. Smart thinking or communication or publishing does not necessarily equate to thought leadership. It’s own people value it on the other side of your work that sets the stage for something great.


According to Miller, “Thought leadership is an essential part of any successful content marketing strategy. Both B2C and B2B companies can benefit from the many advantages of thought leadership to build a more competitive reputation and ultimately drive more revenue.”


Miller along with his team at LinkedIn interviewed several experts to assemble a gorgeous and useful ebook to help brand marketers learn how to optimize thought leadership strategies. Experts include Joe Chernov, Ekaterina Walter, Shannon Stubo, among others.  You can download it here....

Jeff Domansky's insight:

Brian Solis says thought leadership is earned.

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How to tell if you're a 'thought leader' - Digiday

How to tell if you're a 'thought leader' - Digiday | Public Relations & Social Marketing Insight | Scoop.it
From digiday.com - June 19, 2016 1:27 AM

Are you a thought leader? Well, there are several tell-tale signs.


According to the Oxford English Dictionary, the term dates to an 1887 statement made about abolitionist Henry Ward Beecher who was called “one of the great thought-leaders in America.”


Inevitably, marketing folk usurped the term some time in the 1990s and revised and water-downed its meaning to use it to further coerce clients into giving them more pennies for their thoughts.


It’s gotten to the point where, today, content marketers have created many new subsets to the thought-leader species: There are evangelical thought leaders, intrapreneur and infopreneur thought leaders, e-thought leaders and even “thought” thought leaders.


But the question remains: Are you an actual thought leader? Well, there are several tell-tale signs....

Jeff Domansky's insight:

If you call yourself a "thought leader" you're probably not. And other thoughts about thought leaders.

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Steve Jobs Knew How to Run a Meeting: Here's How He Did it | Inc

Steve Jobs Knew How to Run a Meeting: Here's How He Did it | Inc | Public Relations & Social Marketing Insight | Scoop.it
From www.inc.com - March 26, 2015 10:33 AM
Brilliant. Passionate. Overbearing. Impatient.Steve Jobs's management style has been described in many ways, both positive and negative. Love him or hate him, there's no denying what he accomplished: Within a short time, he built the most successful company on the planet....
Jeff Domansky's insight:
At 31 years old, Steve Jobs left Apple and started NeXT. Here's an inside look at a company meeting, and what you can learn from it.
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3 Ways to Be Seen as a Leader in Your Field

3 Ways to Be Seen as a Leader in Your Field | Public Relations & Social Marketing Insight | Scoop.it
From www.themuse.com - March 15, 2015 12:04 AM

I know these efforts work because, about two years ago, I made the commitment to invest my time and resources into boosting the profile of my company, which boiled down to putting myself out there. The work has paid off so much that we’ve diverted most of our advertising budget to content marketing—which, for us, includes guest posting and speaking. In 2014, the guest posts, infographics, PDFs, and ebooks that my team and I created snagged us around 1,000 media mentions.

Being a thought leader is just as important for entrepreneurs and professionals who are starting out as it is for Richard Branson and Jack Dorsey—if not more. With that idea in mind, here are three things you can do to build your personal brand and be seen as a thought leader in your field....

Jeff Domansky's insight:

Good thoughts about thought leadership.

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How to Establish Yourself as a Recognized Thought-Leader on Twitter in 3 months

How to Establish Yourself as a Recognized Thought-Leader on Twitter in 3 months | Public Relations & Social Marketing Insight | Scoop.it
From medium.com - February 11, 2015 1:01 AM
So that begs the question:How in the world can I, company X, leverage content marketing practices to effectively emerge as a thought-leader in my industry? And furthermore, how can I do it affordably?Three months ago I found myself asking myself the same question and so I embarked on a journey to try and solve it. After a lot of trial and error I’ve come up with a scientific approach that I believe can solve this problem for anyone....
Jeff Domansky's insight:
From zero to thought leader on Twitter in under 3 months. Quite an achievement.
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Kim Swagemakers's curator insight, February 12, 2015 11:45 AM

not all new, but a good overview of what should be your focus activities on Twitter
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Must Read Influencer Content Marketing Case Study | Lee Odden

Must Read Influencer Content Marketing Case Study | Lee Odden | Public Relations & Social Marketing Insight | Scoop.it
From www.toprankblog.com - January 27, 2015 11:33 AM

Influencer Marketing was a hot topic in 2014 and will continue to gain momentum in 2015 for both B2C and B2B marketers, especially when it comes to content co-creation.


Why the warm and fuzzy for influencer content you ask? According to CMI and MarketingProfs, over 90% of B2B marketers are investing in content marketing. Yet, in an age of information overload where 74GB of data are delivered per person, per day (USC), standing out to business buyers can require unreasonable budgets and resources.


Inspired by the need to scale content marketing performance, a growing number of B2B marketers are creating better quality content that gets shared more often, reaches more prospects and grows their influencer network – all at the same time. How so? Through influencer content programs....

Jeff Domansky's insight:

Useful resource for content marketing and thought leadership.

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Marco Favero's curator insight, January 27, 2015 12:10 PM

aggiungi la tua intuizione ...
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The 5 Stages of Becoming a Successful Thought Leader

The 5 Stages of Becoming a Successful Thought Leader | Public Relations & Social Marketing Insight | Scoop.it
From www.forbes.com - January 2, 2015 7:11 PM

The idea of becoming a thought leader is a nebulous andconfusing concept to grasp. Every leader’s approach is different, and there’s no secret formula to success.


Becoming a thought leader doesn’t happen overnight. It takes time — not to mention a willingness to share the “secrets” of your success — and the right mindset to master. But once you understand that it’s not about your ego or selling people on your company, you can start to unlock its true value.


To put the cycle of successful thought leadership in perspective, here are five distinct phases that need to happen...

Jeff Domansky's insight:

Good read for potential thought leaders.

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How to Develop Rapport With Influencers via Social Media

How to Develop Rapport With Influencers via Social Media | Public Relations & Social Marketing Insight | Scoop.it
From www.marketingprofs.com - August 21, 2014 10:38 AM

The influencers in your niche are probably receiving hundreds of friendly requests a day. Hence, the trick behind successful outreach is to stand out among your peers and catch the intended party's attention.


The success probability may be bleak, but influencer engagement is not exactly rocket science. And it can drive significant results with the right strategy and social media practices....

Jeff Domansky's insight:

Here's a good overview of influencer best practices.

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Payal kataria's curator insight, August 21, 2014 12:40 PM

Social media has become indispensable when no business can thrive on its own..with increasing competition, new ideas are sparse and the climb is difficult !
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